This document provides a step-by-step process for constructing an effective sales speech: 1) Engage with the customer before launching into sales, 2) Ask questions to understand what problems the customer wants to solve, 3) Present how your product or service solves those problems, offering specific examples, and 4) Suggest that your product is a solution to their needs. It emphasizes finding customers' "hot buttons" by solving their problems or highlighting product benefits, and stresses asking questions to engage customers and understand their needs.

1. SALES SPEECH
Your words must hit your customer's 'hot buttons’. By ‘hot buttons’ are meant either a)
the problems your product or service solves or b) the benefits of your product or
service.
That said, here is a step by step process you might find useful for constructing a sales
speech outline:
Step 1: Engage with your customer before launching into sales mode.
For example, if you work in a shop you might introduce yourself and ask
the customer whether they've visited the shop before.
Step 2: Ask questions to find out what problems the customer is looking
to solve. You'll need to think of some questions in advance or maybe you
can find someone in your line of business to give you some tips.
Step 3: Present a solution to the customer's problems. "OK, so you're
looking for a light weight drill to make some holes in your bookcase. Is
that right?".
Step 4: Offer your product (if it solves the problem). "From what you
say, I reckon this MicroDrill is what
you're looking for".
REMEMBER TO ASK QUESTIONS OF
YOUR CUSTOMERS!
By asking questions you force the
customer to become interested and
engaged with your product or service!