SlideShare a Scribd company logo
1 of 19
Download to read offline
MARKETING & PLANNING
Johanna Heinonen
Make it simple.
Make it
memorable.
Make it inviting
to look at. Make
it fun. Make it
engaging
Is this
marketin
g?
IS THIS MARKETING?
IS THIS MARKETING?
IS THIS MARKETING?
Marketing?
MARKETI
NG?
MARKETING
?
Is this marketing?
Is this
marketing?
Is this marketing?
Is this marketing?
MARKETING
 Marketing is the success factor in a
company
 Marketing can be seen in everything that
is done in a company and outside it
 Every function in a company has its effect
on
marketing
 Even customers and stakeholders has
effect on marketing results
A GOOD MARKETEER
 A good marketer can easily form the big
picture of the situation
 A good marketeer knows something about
almost everything (open-minded)
 A good marketeer is curios and hardworking
 A good marketeer gathers enough
information and then thinks what are the
best solutions to the problem (analytical)
 A good marketeer is creative
 A good marketeer knows the value of money
Compare to
business
canvas
FEW WORDS OF ANALYSES 1
 Gather information of the company
 Facts about location, ownership, marketing,
products, services, resources, decoration, values,
personnel, goals
 Analyze customers
 Present vs. future; segmentation
 Needs, values, wishes
 How do the customers affect business and
marketing? What kind of changes / improvements
they cause? WHY?
 Analyze the competitors (NOTE! Competitors are those, who
fight for customers’ attention and money)
 Present competitors vs. future competitors
 Their products, services, marketing, strengths,
values
 How should the company differentiate itself from the
competitors so, that that customer would choose it
FEW WORDS OF ANALYSES 2
 Analyze laws and regulations
 What laws and regulations affect the company and its
business?
 How do these laws affect? What kind of demands or
restrictions they set to the company?
 Analyze trends and culture
 Are there some trends that affect demand or our
business? Does culture has some impact on demand,
marketing or our business?
 How do these effect? Do they cause some improvements /
changes? Why?
 Analyze economical and technological environment
and trends
 Are there some trends that affect demand or our business
amd its marketing?
 How do these effect? Do they cause some improvements /
changes? Why?
MARKETING PLAN
1. Introduction and idea
2. Analyses
2.1 Organizational analysis
2.2. Competitor analysis
2.3. Demand analysis
2.4. PEST analysis
2.5. SWOT
3. Strategical decisions
3.1. Target group
3.2. Strategical values
3.3. Goals and objectives for marketing plan
4. Implementation
4.1. Product
4.2. Price
4.3. Place
4.4. Personnel
4.5. Promotion
5. Budget, timetable and responsibilities
6. Follow-up
WHERE ARE WE GOING TO?
• Your own definitions about the
most
reasonable target group, the
values /
adjectives this target group
respects
and the goals for this marketing
plan
WHERE ARE WE NOW?
• Facts
•Information from different
sources
HOW TO GET THERE?
• Your own ideas/suggestions of the
implementation based on the facts you
have gathered earlier and put under the
topics of 5P
• Strategical values should be seen in
each of 5p’s
• The ways how the defined
implementation (5p’s) helps in reaching
More detailed version
http://www.slideshare.ne
t/JohannaHeinonen/mar
keting-plan-in-85-slides
THANK YOU!

More Related Content

What's hot

Toursim marketing mix
Toursim marketing mixToursim marketing mix
Toursim marketing mixsaurav rawat
 
Travel Agency Operation
Travel Agency OperationTravel Agency Operation
Travel Agency OperationPraveen Raj
 
Marketing ,Promotions & Sales in Travel Agency
Marketing ,Promotions & Sales in Travel AgencyMarketing ,Promotions & Sales in Travel Agency
Marketing ,Promotions & Sales in Travel AgencyMonte Christo
 
Tour 104 Introduction to Tourism Marketing
Tour 104   Introduction to Tourism MarketingTour 104   Introduction to Tourism Marketing
Tour 104 Introduction to Tourism MarketingCris dela Peña
 
Marketing (Principles of Tourism II)
Marketing (Principles of Tourism II)Marketing (Principles of Tourism II)
Marketing (Principles of Tourism II)Ellen Castillo
 
Segmentation, Targeting and Positioning in Tourism ppt
Segmentation, Targeting and Positioning in Tourism pptSegmentation, Targeting and Positioning in Tourism ppt
Segmentation, Targeting and Positioning in Tourism pptSriDevi Mohan
 
Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )
Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )
Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )Md Shaifullar Rabbi
 
Innovation in tourism
Innovation in tourismInnovation in tourism
Innovation in tourismBo Svensson
 
Whole Tourism System Model- Neil Leiper
Whole Tourism System Model- Neil LeiperWhole Tourism System Model- Neil Leiper
Whole Tourism System Model- Neil LeiperAruna Poddar
 
Tourism transport and travel management chapter 1
Tourism transport and travel management chapter 1Tourism transport and travel management chapter 1
Tourism transport and travel management chapter 1Tanvir Ahmad Saem
 
characteristics of the tourism market.pdf
characteristics of the tourism market.pdfcharacteristics of the tourism market.pdf
characteristics of the tourism market.pdfssusera3efcf
 
Supply and demand in tourism
Supply and demand  in tourism Supply and demand  in tourism
Supply and demand in tourism Karen Houston
 
Tourism and hospitality product
Tourism and hospitality productTourism and hospitality product
Tourism and hospitality productKosala Wimukthi
 
Destination branding
Destination brandingDestination branding
Destination brandingmuddywater121
 
Understanding tourism demand
Understanding tourism demandUnderstanding tourism demand
Understanding tourism demandReymarie Oohlala
 
Manual for Training course on Tourism Product Development and Good Marketing ...
Manual for Training course on Tourism Product Development and Good Marketing ...Manual for Training course on Tourism Product Development and Good Marketing ...
Manual for Training course on Tourism Product Development and Good Marketing ...duanesrt
 

What's hot (20)

Toursim marketing mix
Toursim marketing mixToursim marketing mix
Toursim marketing mix
 
Travel Agency Operation
Travel Agency OperationTravel Agency Operation
Travel Agency Operation
 
Marketing ,Promotions & Sales in Travel Agency
Marketing ,Promotions & Sales in Travel AgencyMarketing ,Promotions & Sales in Travel Agency
Marketing ,Promotions & Sales in Travel Agency
 
Tour 104 Introduction to Tourism Marketing
Tour 104   Introduction to Tourism MarketingTour 104   Introduction to Tourism Marketing
Tour 104 Introduction to Tourism Marketing
 
Marketing (Principles of Tourism II)
Marketing (Principles of Tourism II)Marketing (Principles of Tourism II)
Marketing (Principles of Tourism II)
 
Segmentation, Targeting and Positioning in Tourism ppt
Segmentation, Targeting and Positioning in Tourism pptSegmentation, Targeting and Positioning in Tourism ppt
Segmentation, Targeting and Positioning in Tourism ppt
 
Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )
Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )
Chapter 1 Tourism and Hospitality Marketing (Tourism and Hospitality Marketing )
 
Innovation in tourism
Innovation in tourismInnovation in tourism
Innovation in tourism
 
Whole Tourism System Model- Neil Leiper
Whole Tourism System Model- Neil LeiperWhole Tourism System Model- Neil Leiper
Whole Tourism System Model- Neil Leiper
 
Destination Management Tourism
Destination Management  TourismDestination Management  Tourism
Destination Management Tourism
 
Tourism transport and travel management chapter 1
Tourism transport and travel management chapter 1Tourism transport and travel management chapter 1
Tourism transport and travel management chapter 1
 
characteristics of the tourism market.pdf
characteristics of the tourism market.pdfcharacteristics of the tourism market.pdf
characteristics of the tourism market.pdf
 
Tourism Marketing
Tourism MarketingTourism Marketing
Tourism Marketing
 
Supply and demand in tourism
Supply and demand  in tourism Supply and demand  in tourism
Supply and demand in tourism
 
Tourism and hospitality product
Tourism and hospitality productTourism and hospitality product
Tourism and hospitality product
 
Destination branding
Destination brandingDestination branding
Destination branding
 
Tour costing
Tour costingTour costing
Tour costing
 
Understanding tourism demand
Understanding tourism demandUnderstanding tourism demand
Understanding tourism demand
 
Manual for Training course on Tourism Product Development and Good Marketing ...
Manual for Training course on Tourism Product Development and Good Marketing ...Manual for Training course on Tourism Product Development and Good Marketing ...
Manual for Training course on Tourism Product Development and Good Marketing ...
 
Chapter 3
Chapter 3Chapter 3
Chapter 3
 

Similar to Tourism marketing planning

Marketing plan in 85 slides
Marketing plan in 85 slidesMarketing plan in 85 slides
Marketing plan in 85 slidesJohanna Heinonen
 
Marketing plan in 85 slides
Marketing plan in 85 slidesMarketing plan in 85 slides
Marketing plan in 85 slidesJohanna Heinonen
 
Env strategy and mkt planning@4 3-07
Env strategy and mkt  planning@4 3-07Env strategy and mkt  planning@4 3-07
Env strategy and mkt planning@4 3-07Randy Hawthorne
 
Your Marketing Strategy 2020
Your Marketing Strategy 2020Your Marketing Strategy 2020
Your Marketing Strategy 2020Omar D'Elia
 
How to develop a product market strategy and plan for marketing product intro...
How to develop a product market strategy and plan for marketing product intro...How to develop a product market strategy and plan for marketing product intro...
How to develop a product market strategy and plan for marketing product intro...Wael Zekri
 
Shravan Shetty interview 08 Karthik Kompella Purposeful Brands
Shravan Shetty interview 08 Karthik Kompella Purposeful BrandsShravan Shetty interview 08 Karthik Kompella Purposeful Brands
Shravan Shetty interview 08 Karthik Kompella Purposeful BrandsShravan Shetty
 
What does a marketing plan includes ?
What does a marketing plan includes ?What does a marketing plan includes ?
What does a marketing plan includes ?Sameer Mathur
 
Corp.stratagy planning - a guide
Corp.stratagy planning - a guideCorp.stratagy planning - a guide
Corp.stratagy planning - a guideCarole Rayner
 
Shravan Shetty Interview 13 Anoop Kudva
Shravan Shetty Interview  13 Anoop Kudva Shravan Shetty Interview  13 Anoop Kudva
Shravan Shetty Interview 13 Anoop Kudva Shravan Shetty
 
Developing a Strategic Marketing Plan
Developing a Strategic Marketing PlanDeveloping a Strategic Marketing Plan
Developing a Strategic Marketing PlanSkoda Minotti
 
Marketing plan برنامه بازاریابی مارکتینگ پلن
Marketing plan  برنامه بازاریابی  مارکتینگ پلنMarketing plan  برنامه بازاریابی  مارکتینگ پلن
Marketing plan برنامه بازاریابی مارکتینگ پلنR. Hosseini
 
Content Marketing Workshop 2017
Content Marketing Workshop 2017Content Marketing Workshop 2017
Content Marketing Workshop 2017SPROUT Content
 
Marketing As A Revenue Driver (Guide)
Marketing As A Revenue Driver (Guide)Marketing As A Revenue Driver (Guide)
Marketing As A Revenue Driver (Guide)Think 10X
 
Consumer behavior audit
Consumer behavior auditConsumer behavior audit
Consumer behavior auditprashantjh
 
Developing a marketing communications plan using the SOSTAC model | Growing P...
Developing a marketing communications plan using the SOSTAC model | Growing P...Developing a marketing communications plan using the SOSTAC model | Growing P...
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
 
Internship project of marketing strategies analysis
Internship project of marketing strategies analysis Internship project of marketing strategies analysis
Internship project of marketing strategies analysis Harshita Bansal
 

Similar to Tourism marketing planning (20)

Marketing plan in 85 slides
Marketing plan in 85 slidesMarketing plan in 85 slides
Marketing plan in 85 slides
 
Marketing plan in 85 slides
Marketing plan in 85 slidesMarketing plan in 85 slides
Marketing plan in 85 slides
 
Creating a Marketing Plan
Creating a Marketing PlanCreating a Marketing Plan
Creating a Marketing Plan
 
Digital Marketing
Digital Marketing Digital Marketing
Digital Marketing
 
Env strategy and mkt planning@4 3-07
Env strategy and mkt  planning@4 3-07Env strategy and mkt  planning@4 3-07
Env strategy and mkt planning@4 3-07
 
Your Marketing Strategy 2020
Your Marketing Strategy 2020Your Marketing Strategy 2020
Your Marketing Strategy 2020
 
How to develop a product market strategy and plan for marketing product intro...
How to develop a product market strategy and plan for marketing product intro...How to develop a product market strategy and plan for marketing product intro...
How to develop a product market strategy and plan for marketing product intro...
 
Shravan Shetty interview 08 Karthik Kompella Purposeful Brands
Shravan Shetty interview 08 Karthik Kompella Purposeful BrandsShravan Shetty interview 08 Karthik Kompella Purposeful Brands
Shravan Shetty interview 08 Karthik Kompella Purposeful Brands
 
What does a marketing plan includes ?
What does a marketing plan includes ?What does a marketing plan includes ?
What does a marketing plan includes ?
 
Corp.stratagy planning - a guide
Corp.stratagy planning - a guideCorp.stratagy planning - a guide
Corp.stratagy planning - a guide
 
Shravan Shetty Interview 13 Anoop Kudva
Shravan Shetty Interview  13 Anoop Kudva Shravan Shetty Interview  13 Anoop Kudva
Shravan Shetty Interview 13 Anoop Kudva
 
Developing a Strategic Marketing Plan
Developing a Strategic Marketing PlanDeveloping a Strategic Marketing Plan
Developing a Strategic Marketing Plan
 
Marketing plan برنامه بازاریابی مارکتینگ پلن
Marketing plan  برنامه بازاریابی  مارکتینگ پلنMarketing plan  برنامه بازاریابی  مارکتینگ پلن
Marketing plan برنامه بازاریابی مارکتینگ پلن
 
Content Marketing Workshop 2017
Content Marketing Workshop 2017Content Marketing Workshop 2017
Content Marketing Workshop 2017
 
Business plan 22
Business plan 22Business plan 22
Business plan 22
 
Marketing As A Revenue Driver (Guide)
Marketing As A Revenue Driver (Guide)Marketing As A Revenue Driver (Guide)
Marketing As A Revenue Driver (Guide)
 
Consumer behavior audit
Consumer behavior auditConsumer behavior audit
Consumer behavior audit
 
Developing a marketing communications plan using the SOSTAC model | Growing P...
Developing a marketing communications plan using the SOSTAC model | Growing P...Developing a marketing communications plan using the SOSTAC model | Growing P...
Developing a marketing communications plan using the SOSTAC model | Growing P...
 
Marketing.pptx
Marketing.pptxMarketing.pptx
Marketing.pptx
 
Internship project of marketing strategies analysis
Internship project of marketing strategies analysis Internship project of marketing strategies analysis
Internship project of marketing strategies analysis
 

More from Johanna Heinonen

More from Johanna Heinonen (20)

Introduction to ebusiness
Introduction to ebusinessIntroduction to ebusiness
Introduction to ebusiness
 
Matkan jälkeen
Matkan jälkeenMatkan jälkeen
Matkan jälkeen
 
Asiakkaan polku unelmat ja suunnittelu
Asiakkaan polku   unelmat ja suunnitteluAsiakkaan polku   unelmat ja suunnittelu
Asiakkaan polku unelmat ja suunnittelu
 
Digitaalisuus matkan aikana
Digitaalisuus matkan aikanaDigitaalisuus matkan aikana
Digitaalisuus matkan aikana
 
MSL 2017-2018 Wordpress-ohjeita
MSL 2017-2018 Wordpress-ohjeitaMSL 2017-2018 Wordpress-ohjeita
MSL 2017-2018 Wordpress-ohjeita
 
Pienyrityksen some
Pienyrityksen somePienyrityksen some
Pienyrityksen some
 
Social media in tourism
Social media in tourismSocial media in tourism
Social media in tourism
 
Pest is not_a_pest
Pest is not_a_pestPest is not_a_pest
Pest is not_a_pest
 
Demand and customers
Demand and customersDemand and customers
Demand and customers
 
Mobile and virtual products in tourism
Mobile and virtual products in tourismMobile and virtual products in tourism
Mobile and virtual products in tourism
 
Nälkäpeli 1 3
Nälkäpeli 1 3Nälkäpeli 1 3
Nälkäpeli 1 3
 
Contents of a visibility plan
Contents of a visibility planContents of a visibility plan
Contents of a visibility plan
 
Fb insights example
Fb insights exampleFb insights example
Fb insights example
 
Sovelluksia
Sovelluksia Sovelluksia
Sovelluksia
 
Jonnan optimainfo
Jonnan optimainfoJonnan optimainfo
Jonnan optimainfo
 
Jonnan optimainfo
Jonnan optimainfoJonnan optimainfo
Jonnan optimainfo
 
Case opetusta f bssa
Case opetusta f bssaCase opetusta f bssa
Case opetusta f bssa
 
Some i undervisning_jheinonen_060813
Some i undervisning_jheinonen_060813Some i undervisning_jheinonen_060813
Some i undervisning_jheinonen_060813
 
Southeast135 - an effort to describe all my jobs
Southeast135 - an effort to describe all my jobsSoutheast135 - an effort to describe all my jobs
Southeast135 - an effort to describe all my jobs
 
Southeast135 tasks in ebusiness
Southeast135 tasks in ebusinessSoutheast135 tasks in ebusiness
Southeast135 tasks in ebusiness
 

Recently uploaded

How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeCeline George
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
Optical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptxOptical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptxPurva Nikam
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdfJayanti Pande
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxvidhisharma994099
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
EBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting BlEBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting BlDr. Bruce A. Johnson
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 

Recently uploaded (20)

How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using Code
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
March 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic SupportMarch 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic Support
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Optical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptxOptical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptx
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptx
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
EBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting BlEBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting Bl
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 

Tourism marketing planning

  • 1. MARKETING & PLANNING Johanna Heinonen Make it simple. Make it memorable. Make it inviting to look at. Make it fun. Make it engaging
  • 13. MARKETING  Marketing is the success factor in a company  Marketing can be seen in everything that is done in a company and outside it  Every function in a company has its effect on marketing  Even customers and stakeholders has effect on marketing results
  • 14. A GOOD MARKETEER  A good marketer can easily form the big picture of the situation  A good marketeer knows something about almost everything (open-minded)  A good marketeer is curios and hardworking  A good marketeer gathers enough information and then thinks what are the best solutions to the problem (analytical)  A good marketeer is creative  A good marketeer knows the value of money
  • 16. FEW WORDS OF ANALYSES 1  Gather information of the company  Facts about location, ownership, marketing, products, services, resources, decoration, values, personnel, goals  Analyze customers  Present vs. future; segmentation  Needs, values, wishes  How do the customers affect business and marketing? What kind of changes / improvements they cause? WHY?  Analyze the competitors (NOTE! Competitors are those, who fight for customers’ attention and money)  Present competitors vs. future competitors  Their products, services, marketing, strengths, values  How should the company differentiate itself from the competitors so, that that customer would choose it
  • 17. FEW WORDS OF ANALYSES 2  Analyze laws and regulations  What laws and regulations affect the company and its business?  How do these laws affect? What kind of demands or restrictions they set to the company?  Analyze trends and culture  Are there some trends that affect demand or our business? Does culture has some impact on demand, marketing or our business?  How do these effect? Do they cause some improvements / changes? Why?  Analyze economical and technological environment and trends  Are there some trends that affect demand or our business amd its marketing?  How do these effect? Do they cause some improvements / changes? Why?
  • 18. MARKETING PLAN 1. Introduction and idea 2. Analyses 2.1 Organizational analysis 2.2. Competitor analysis 2.3. Demand analysis 2.4. PEST analysis 2.5. SWOT 3. Strategical decisions 3.1. Target group 3.2. Strategical values 3.3. Goals and objectives for marketing plan 4. Implementation 4.1. Product 4.2. Price 4.3. Place 4.4. Personnel 4.5. Promotion 5. Budget, timetable and responsibilities 6. Follow-up WHERE ARE WE GOING TO? • Your own definitions about the most reasonable target group, the values / adjectives this target group respects and the goals for this marketing plan WHERE ARE WE NOW? • Facts •Information from different sources HOW TO GET THERE? • Your own ideas/suggestions of the implementation based on the facts you have gathered earlier and put under the topics of 5P • Strategical values should be seen in each of 5p’s • The ways how the defined implementation (5p’s) helps in reaching More detailed version http://www.slideshare.ne t/JohannaHeinonen/mar keting-plan-in-85-slides