1.
ROCKET TAKE-OFF
or... Holiday
What (not) to do after getting funded?

2.
TEAM
HELEEN VAN OORD
Co-founder
Advisory Board
STEFAN BARY
Managing Partner
JOHAN VAN MIL
Co-founder
Managing Partner
JORRIT VELZEBOER
Analyst

3.
INVESTORS

4.
PORTFOLIO

5.
KEY ASSET
What is the most important asset of
any founding team?
AFTER A FUNDRAISE
(in our humble opinion…)

6.
KEY ASSET
What is the most important asset of
any founding team?
AFTER A FUNDRAISE
SPEED OF EXECUTION
(in our humble opinion…)

7.
KEY ASSET
What is the most important asset of
any founding team?
AFTER A FUNDRAISE
(in our humble opinion…)
But what to do and how?

8.
PRE-CLOSING
Let’s raise
millions!
RUNNING A
BUSINESS
LIKE CLIMBING A MOUNTAIN
FUNDRAISING
$

9.
POST-CLOSING
BUT ONCE YOU’VE
REACHED THE TOP...

10.
PRE-CLOSING
6M12M 3M CLOSING

11.
PRE-CLOSING
6M12M 3M CLOSING
A shit load of talks with all
kinds of investors
Prepping and continuously
improving the pitch
While also trying to run a business...

12.
PRE-CLOSING
...still running a business...
6M12M 3M CLOSING
Narrowing down
the number of
investors...
Term
sheet
Lawyers, tax
advisors, due
dilligence, legal
contracts, etc.
A shit load of talks with all
kinds of investors
Prepping and continuously
improving the pitch
While also trying to run a business...
Assessing necessities,
improvements and execution
plan for post-closing
The
100 day
plan

13.
PRE-CLOSING
...still running a business...
6M12M 3M CLOSING
Narrowing down
the number of
investors...
Term
sheet
Lawyers, tax
advisors, due
dilligence, legal
contracts, etc.
A shit load of talks with all
kinds of investors
Prepping and continuously
improving the pitch
While also trying to run a business...
Assessing necessities,
improvements and execution
plan for post-closing
The
100 day
plan

14.
$
PRE-CLOSING
Let’s raise
millions!
RUNNING A
BUSINESS
LIKE CLIMBING A MOUNTAIN
FUNDRAISING

15.
$
PRE-CLOSING
“...so we try adjusting the
view of climbing the
mountain...”

16.
$
Headache after
closing party ;-)
But with more resources,
money and advice!
POST-CLOSING

17.
EXECUTION
EVERY PITCHDECK COMES WITH A:
STRATEGIC VIEW CALCULATIONS
Increase
number of
developers
Increase
marketing
spend
HockeystickRevenue in
5 years
Hire sales
managers

18.
EXECUTION
EVERY PITCHDECK COMES WITH A:
STRATEGIC VIEW CALCULATIONS
Very few come with an
ACTIONABLE EXECUTION PLAN
of what should be done.

19.
EXECUTION
Big audacious goal (3-5 years)
Quantify (Sales, margins, clients, etc)
Situation 1 year from now?
How to get there?

20.
EXECUTION
Break it down into quarters.
Develop-
ment
Sales &
Marketing
Human
Resources
Finance &
Legal
Quantifiable OKR’s with
deadline and accountability.
Other…
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21.
OVERVIEW
CLOSING 9M6M 12M3M
OKR’sOKR’s OKR’s OKR’s
The
100 day
plan
Actions Actions Actions Actions

22.
THE ENTREPRENEURIAL INVESTORS

23.
OUR LEARNINGS
Great! Yet often too optimistic & hard to
capture in near term execution strategy.
LONG-TERM GOALS
Realistic and easy to achieve.
SHORT-TERM GOALS