Presentation at Mobile Coffee Retrospectiva 2017 December 13, 2017.

1. Cases Internacionais Mobile
John Calistro
john.calistro@rankmyapp.com
@JohnCalistro
/jccalistro

3. Coupons
May 8, 2013

4. Cartwheel

5. Target App

6. Target App

7. Target App
more than $1,145,868,933 ( Billion )
saved so far
7+ Million users

9. Mobile Payment
2011
3 Million accounts in the first 3 months
11 Million users (April 2016)
25% of transactions in the US were made through their mobile app (late 2016)
50+% of all Starbucks loyalty members globally are Gold Card members

10. Payments & Rewards

11. Payments & Rewards

12. Starbucks Is Going Even Bigger on Mobile Apps
Fortune
http://fortune.com/2016/06/08/starbucks-mobile-app-digital-strategy/
Why Is The Starbucks Mobile Payments App So Successful?
Forbes
https://www.forbes.com/sites/quora/2014/06/13/why-is-the-starbucks-mobile-payments-app-so-successful/#60e13acb3957
Starbucks adopts Visa Checkout for stronger in-app payments capability
RetailDIVE
https://www.retaildive.com/ex/mobilecommercedaily/starbucks-adopts-visa-checkout-for-stronger-payments-capability-in-app

14. Neighbourhood guides
Heavy on photography
Using local photographers means authenticity and unusual aspects that don't look
like normal travel agent fare.

15. Neighbourhood guides
Heavy on photography
Using local photographers means authenticity
and unusual aspects that don't look like normal
travel agent fare.

16. Neighbourhood guides
Heavy on photography
Using local photographers means authenticity
and unusual aspects that don't look like normal
travel agent fare.

18. Video

21. Video

23. Game of Phones
Monday 18 November to Sunday 6 December (18 days)
Almost 40,000 players into a virtual battle, $200,000 of rewards
82,395 prizes steals (and customers from other carriers, data are not disclosed)
The cumulative time spent playing was the equivalent of more than five years
2.5+ million screen views across both Android and iOS
103+ million online impressions
1 KING - $50,000 VIP voyage of royal proportions

24. Game of Phones
Monday 18 November to Sunday 6 December
Almost 40,000 players into a virtual battle, $200,000 of rewards
82,395 prizes steals (and customers from other carriers, data are not disclosed)
The cumulative time spent playing was the equivalent of more than five years
2.5+ million screen views across both Android and iOS
103+ million online impressions
1 KING - $50,000 VIP voyage of royal proportions

26. Chipotle Scarecrow
September 11, 2013
7 millions+ views on the original YouTube upload (2013)
iPhone 4/4S Game
1939 Customer Ratings

27. Chipotle Scarecrow
September 11, 2013
7 millions+ views on the original YouTube upload (2013)
iPhone 4/4S Game
1939 Customer Ratings

28. Chipotle Scarecrow
September 11, 2013
7 millions+ views on the original YouTube upload (2013)
iPhone 4/4S Game
1939 Customer Ratings

29. Video

31. John Calistro
john.calistro@rankmyapp.com
@JohnCalistro
/jccalistro