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Entendendo deep links
e como facilitar sua vida usando o
Branch.io
John Calistro • Evangelist, Branch
@JohnCalistro• @branchmetrics
John Calistro
Developer & Evangelist
jcalistro@branch.io
ABOUT ME Branch Evangelist
• Mobile Growth
• Appsterdam Brasil
• CocoaHeads Brasil
• Twitter Developers Community
• Facebook Developers Circle
• Mobile First
• Palo Alto, CA
• 2 years in business
• $53M+ in funding
• 75 full time employees
• 15,000+ apps
• Over 1.5 billion users deep linked
A mosaic of app icons from the
Branch community
INTRO
About Branch
15000+ apps
Branch links for world-class partners.
Who Are You?
What is Deep Linking
1989
DEEP LINKING
Tim Berners-Lee
CERN
Conseil Européen pour la Recherche Nucléaire
European Organization for Nuclear Research
World Wide Web
Uniform Resource Locators (URLs)
DEEP LINKING
http://info.cern.ch/hypertext/WWW/TheProject.html
A deep link takes you to specific page.
Most web links are deep links.
WHAT IS DEEP LINKING?
DEEP LINKING ON MOBILE
Universal Link
iOS9 – WWDC15 – Session 509
June 2015
Uniform Resource Identifier (URI)
Branch June 2014
The Problem and Solution
MOBILE DEEP LINKING IS BROKEN
NATIVE APPS ARE CUT OFF FROM THE WORLD
BRANCH: CONTEXTUAL MOBILE DEEP LINKING
Deep links are everywhere. Ads in your
Facebook feed. Promo emails for shoe
sales. URLs that friends share from
Amazon.
Every search you do on Google returns a
long list of deep links.
Deep links all have something in
common: when you click, the next thing
you see is what you clicked on.
Make links to content in your app work just like links to content on the web
Branch deep linking is the missing piece between the content
inside your mobile app and the outside world.
DEEP LINKING IS THE MISSING PUZZLE PIECE
Contextual mobile deep links can be used everywhere to
connect your customers to exactly the content they expect,
using whichever experience is best for their device:
● Websites for desktop visitors
● Native apps for mobile devices
Mobile deep linking gives you back all the tools and techniques you’ve always
used
AND THE BEST PART:
When customers don’t have your app yet, you can redirect
them to download it, and then seamlessly pick up right where
they left off. Context is never lost!
Brands that implement contextual mobile deep linking see huge benefits
180%
EngagementSign ups Retention
190%200%
For users who receive a deep linked experience
RESULTS WITH DEEP LINKS
HOW DEEP LINKS WORK
On mobile On the web
Features
USED BY:
SMART BANNER
3x
daily downloads
Seamlessly convert users from mobile web to app
USED BY:
DEEPVIEWS
6x
click to install rate
Show your users app
content before install
USED BY:
TEXT ME THE APP
42%
click to install rate
Convert desktop users to app downloads
USED BY:
EMAIL
65%
sessions from email
Make app email marketing seamless
USED BY:
CONTENT SHARING
2x
one-month retention
Empower users to share app content over any channel
USED BY:
ADS
16%
cost per install
Optimize conversion from Ads using links that keep context
CONTENT ANALYTICS
50%
cost per install
Identify the app content driving installs & engagement
USED BY:
APP TO APP CONNECTIONS
Drive value with links that keep content
35%
one-week retention
USED BY:
CUSTOM ONBOARDING
Engage new users with custom welcome
78%
conversion to signup
PERSONALIZED WELCOMES
Welcome users with
rewards and context
78%
install to signup
DEEPVIEWS
Show your users app
content before install
6x
click to install rate
State of Mobile
THE APP STORE IS SATURATED
Apps released per month by year
APP DISCOVERY IS BROKEN
Average count of ratings by year
AND DEVELOPERS ARE GIVING UP FASTER
Apps app lifetime by year
How to install the SDK faster
than you can make a coffee
1
Prebuild features
Start here - branch.io/signup
Integrate the SDK - dev.branch.io
Create your first deep link
Add only 3 calls on app
- Initialization
- getShortUrl
- customEvent
Marketing Links
Content Sharing
Marketing EmailsDownload Banner
Rewarded Referrals
Personalized Onboarding
Deepviews
Text Me The App
2
3
180 kb
http://dev.branch.io
Carthage
Manually
Show me the code!
Entendendo Deep Links
John Calistro
Developer & Evangelist
jcalistro@branch.io
@JohnCalistro
ABOUT ME
http://about.me/johncalistro

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