Uma explanação do que é deep link, como funciona e quão necessário é para qualquer aplicativo mobile, nesta palestra alem dos conceitos ensino como utilizar o SDK da Branch e no final tem códigos exemplo para provar o quanto é fácil utilizar deep link nos aplicativos.
Palestra feita em Dezembro de 2016 na Conferência CocoaHeads Brasil.
1. Entendendo deep links
e como facilitar sua vida usando o
Branch.io
John Calistro • Evangelist, Branch
@JohnCalistro• @branchmetrics
2. John Calistro
Developer & Evangelist
jcalistro@branch.io
ABOUT ME Branch Evangelist
• Mobile Growth
• Appsterdam Brasil
• CocoaHeads Brasil
• Twitter Developers Community
• Facebook Developers Circle
• Mobile First
3. • Palo Alto, CA
• 2 years in business
• $53M+ in funding
• 75 full time employees
• 15,000+ apps
• Over 1.5 billion users deep linked
A mosaic of app icons from the
Branch community
INTRO
About Branch
13. BRANCH: CONTEXTUAL MOBILE DEEP LINKING
Deep links are everywhere. Ads in your
Facebook feed. Promo emails for shoe
sales. URLs that friends share from
Amazon.
Every search you do on Google returns a
long list of deep links.
Deep links all have something in
common: when you click, the next thing
you see is what you clicked on.
Make links to content in your app work just like links to content on the web
Branch deep linking is the missing piece between the content
inside your mobile app and the outside world.
14. DEEP LINKING IS THE MISSING PUZZLE PIECE
Contextual mobile deep links can be used everywhere to
connect your customers to exactly the content they expect,
using whichever experience is best for their device:
● Websites for desktop visitors
● Native apps for mobile devices
Mobile deep linking gives you back all the tools and techniques you’ve always
used
AND THE BEST PART:
When customers don’t have your app yet, you can redirect
them to download it, and then seamlessly pick up right where
they left off. Context is never lost!
Brands that implement contextual mobile deep linking see huge benefits
33. How to install the SDK faster
than you can make a coffee
34. 1
Prebuild features
Start here - branch.io/signup
Integrate the SDK - dev.branch.io
Create your first deep link
Add only 3 calls on app
- Initialization
- getShortUrl
- customEvent
Marketing Links
Content Sharing
Marketing EmailsDownload Banner
Rewarded Referrals
Personalized Onboarding
Deepviews
Text Me The App
2
3