Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Deep linking
How it works and how to implement
it.
John Calistro • Evangelist, Branch
@JohnCalistro • @branchmetrics
jcali...
John Calistro
Developer & Evangelist
jcalistro@branch.io
ABOUT ME Branch Evangelist
• Mobile Growth
• Appsterdam Brasil
• ...
• Palo Alto, CA
• 2 years in business
• $53M+ in funding
• 75 full time employees
• 15,000+ apps
• Over 1.5 billion users ...
zappos.app.link/redshoes
SHORT LINKS DEEP LINKING ATTRIBUTION
zappos.app.link/redshoes
branded,
short links
cross platform...
15000+ apps
Branch links for world-class partners.
State of Mobile
NATIVE MOBILE IS TAKING OVER + DRIVES MORE
REVENUE
Source: https://www.internetretailer.com/2014/08/13/jackthreads-proves-...
2015 Holiday Shopping Season Recap from the IBM Watson Trend Hub
MOBILE IS A GROWING FRACTION OF REVENUE
THE APP STORE IS SATURATED
Apps released per month by year
APP DISCOVERY IS BROKEN
Average count of ratings by year
AND DEVELOPERS ARE GIVING UP FASTER
Apps app lifetime by year
More apps launching per year
Your website can unlock discovery
Discovery is broken for new apps
And it’s accelerating...
C...
GET THEM IN THE APP
colehaan.app.link/pinch-campus-penny-loafer-sequoia-ivory
Make your links work on mobile
MOBILE DEEP L...
What is Deep Linking
A deep link takes you to specific page.
Most web links are deep links.
WHAT IS DEEP LINKING?
DEEP LINK
http://www.colehaan.com/pinch-campus-
penny-loafer-sequoia-ivory/W00304.html
This is a deep link. It links to a ...
DEEP LINK
http://www.colehaan.com/pinch-campus-
penny-loafer-sequoia-ivory
This is a deep link. It links to a pair
of shoe...
DEEP LINK
http://www.colehaan.com/pinch-campus-
penny-loafer-sequoia-ivory
This is a deep link. It links to a pair
of shoe...
NOT A DEEP LINK
http://www.colehaan.com/
This is not a deep link. It links only
to the homepage, not a particular
item.
DE...
Your web link does not work
with your app.
BROKEN ON MOBILE
http://www.colehaan.com/pinch-campus-penny-
loafer-sequoia-ivo...
Your web link is dropping high
quality traffic
BROKEN ON MOBILE
http://www.colehaan.com/pinch-campus-penny-
loafer-sequoia...
The Problem and Solution
NATIVE APPS ARE CUT OFF FROM THE WORLD
BRANCH: CONTEXTUAL MOBILE DEEP LINKING
Deep links are everywhere. Ads in your
Facebook feed. Promo emails for shoe
sales. ...
DEEP LINKING IS THE MISSING PUZZLE PIECE
Contextual mobile deep links can be used everywhere to
connect your customers to ...
180%
EngagementSign ups Retention
190%200%
For users who receive a deep linked experience
RESULTS WITH DEEP LINKS
HOW DEEP LINKS WORK
On mobile On the web
Features
USED BY:
SMART BANNER
3x
daily downloads
Seamlessly convert users from mobile web to app
— Lauren Picasso
Director of Marketing,
“Deep linking from web to app with Branch was a
game-changer for us at Jet. This i...
USED BY:
DEEPVIEWS
6x
click to install rate
Show your users app
content before install
USED BY:
TEXT ME THE APP
42%
click to install rate
Convert desktop users to app downloads
USED BY:
EMAIL
65%
sessions from email
Make app email marketing seamless
USED BY:
ADS
16%
cost per install
Optimize conversion from Ads using links that keep context
CONTENT ANALYTICS
50%
cost per install
Identify the app content driving installs & engagement
USED BY:
CUSTOM ONBOARDING
Engage new users with custom welcome
78%
conversion to signup
FUN ONBOARDING
First-touch UX
Blackbox by Ryan McLeod // @warpling
USED BY:
CONTENT SHARING
2x
one-month retention
Empower users to share app content over any channel
How to install the SDK faster
than you can make a coffee
1
Prebuild features
Start here - branch.io/signup
Integrate the SDK - dev.branch.io
Create your first deep link
Add only 3...
180 kb
CocoaPods / Carthage / manually
fabric.io
http://dev.branch.io
187 kb
Gradle / source / JAR
fabric.io
http://dev.branch.io
Cordova / Ionic
Xamarin
Unity
Adobe Air
Titanium
React Native
http://github.com/BranchMetrics
John Calistro
Developer & Evangelist
jcalistro@branch.io
@JohnCalistro
ABOUT ME
http://about.me/johncalistro
Upcoming SlideShare
Loading in …5
×

Mobile Summit 2016 Porto Alegre

Mobile Summit 2016 presentation in Porto Alegre, Brazil.
Deep linking - How it works and how to implement it.
How deep linking can help your app to gain sign-ups, retention and engagement.
Como o deep linking pode ajudar o seu aplicativo a ganhar sign-ups, retenção e engajamento.

  • Be the first to comment

Mobile Summit 2016 Porto Alegre

  1. 1. Deep linking How it works and how to implement it. John Calistro • Evangelist, Branch @JohnCalistro • @branchmetrics jcalistro@branch.io
  2. 2. John Calistro Developer & Evangelist jcalistro@branch.io ABOUT ME Branch Evangelist • Mobile Growth • Appsterdam Brasil • CocoaHeads Brasil • Twitter Developers Community • Facebook Developers Circle • Mobile First
  3. 3. • Palo Alto, CA • 2 years in business • $53M+ in funding • 75 full time employees • 15,000+ apps • Over 1.5 billion users deep linked A mosaic of app icons from the Branch community INTRO About Branch
  4. 4. zappos.app.link/redshoes SHORT LINKS DEEP LINKING ATTRIBUTION zappos.app.link/redshoes branded, short links cross platform (6000+ edge cases) mobile optimized red shoes on website red shoes in app view click install purchase WHAT IS BRANCH?
  5. 5. 15000+ apps Branch links for world-class partners.
  6. 6. State of Mobile
  7. 7. NATIVE MOBILE IS TAKING OVER + DRIVES MORE REVENUE Source: https://www.internetretailer.com/2014/08/13/jackthreads-proves-deep-linking-e-mail-apps-boosts-sales http://www.businessinsider.com/time-spent-mobile-browsing-vs-apps-2015-9 http://colehaan.com …Native app converts 1.5x desktop and 3x mobile web While desktop still converts 2x mobile web... http://colehaan.com 3.7 hours per day in app 20 mins per day on mobile web
  8. 8. 2015 Holiday Shopping Season Recap from the IBM Watson Trend Hub MOBILE IS A GROWING FRACTION OF REVENUE
  9. 9. THE APP STORE IS SATURATED Apps released per month by year
  10. 10. APP DISCOVERY IS BROKEN Average count of ratings by year
  11. 11. AND DEVELOPERS ARE GIVING UP FASTER Apps app lifetime by year
  12. 12. More apps launching per year Your website can unlock discovery Discovery is broken for new apps And it’s accelerating... Companies are giving up much faster now Use a smart banner or interstitial to drive installs TRENDS TO TAKE ADVANTAGE OF
  13. 13. GET THEM IN THE APP colehaan.app.link/pinch-campus-penny-loafer-sequoia-ivory Make your links work on mobile MOBILE DEEP LINKING IS CRITICAL
  14. 14. What is Deep Linking
  15. 15. A deep link takes you to specific page. Most web links are deep links. WHAT IS DEEP LINKING?
  16. 16. DEEP LINK http://www.colehaan.com/pinch-campus- penny-loafer-sequoia-ivory/W00304.html This is a deep link. It links to a pair of shoes on ColeHaan.com WHAT IS DEEP LINKING?
  17. 17. DEEP LINK http://www.colehaan.com/pinch-campus- penny-loafer-sequoia-ivory This is a deep link. It links to a pair of shoes on ColeHaan.com WHAT IS DEEP LINKING?
  18. 18. DEEP LINK http://www.colehaan.com/pinch-campus- penny-loafer-sequoia-ivory This is a deep link. It links to a pair of shoes on ColeHaan.com NOT A DEEP LINK http://www.colehaan.com This is not a deep link. It links only to the homepage, not a particular item. WHAT IS DEEP LINKING?
  19. 19. NOT A DEEP LINK http://www.colehaan.com/ This is not a deep link. It links only to the homepage, not a particular item. DEEP LINK http://www.colehaan.com/pinch-campus- penny-loafer-sequoia-ivory/W00304.html This is a deep link. It links to a pair of shoes on ColeHaan.com WHAT IS DEEP LINKING?
  20. 20. Your web link does not work with your app. BROKEN ON MOBILE http://www.colehaan.com/pinch-campus-penny- loafer-sequoia-ivory This same deep link that works on desktop is broken on mobile MOBILE DEEP LINKING IS BROKEN
  21. 21. Your web link is dropping high quality traffic BROKEN ON MOBILE http://www.colehaan.com/pinch-campus-penny- loafer-sequoia-ivory This same deep link that works on desktop is broken on mobile MOBILE DEEP LINKING IS BROKEN
  22. 22. The Problem and Solution
  23. 23. NATIVE APPS ARE CUT OFF FROM THE WORLD
  24. 24. BRANCH: CONTEXTUAL MOBILE DEEP LINKING Deep links are everywhere. Ads in your Facebook feed. Promo emails for shoe sales. URLs that friends share from Amazon. Every search you do on Google returns a long list of deep links. Deep links all have something in common: when you click, the next thing you see is what you clicked on. Make links to content in your app work just like links to content on the web Branch deep linking is the missing piece between the content inside your mobile app and the outside world.
  25. 25. DEEP LINKING IS THE MISSING PUZZLE PIECE Contextual mobile deep links can be used everywhere to connect your customers to exactly the content they expect, using whichever experience is best for their device: ● Websites for desktop visitors ● Native apps for mobile devices Mobile deep linking gives you back all the tools and techniques you’ve always used AND THE BEST PART: When customers don’t have your app yet, you can redirect them to download it, and then seamlessly pick up right where they left off. Context is never lost! Brands that implement contextual mobile deep linking see huge benefits
  26. 26. 180% EngagementSign ups Retention 190%200% For users who receive a deep linked experience RESULTS WITH DEEP LINKS
  27. 27. HOW DEEP LINKS WORK On mobile On the web
  28. 28. Features
  29. 29. USED BY: SMART BANNER 3x daily downloads Seamlessly convert users from mobile web to app
  30. 30. — Lauren Picasso Director of Marketing, “Deep linking from web to app with Branch was a game-changer for us at Jet. This is the single biggest no brainer for mobile ecommerce in 2016.”
  31. 31. USED BY: DEEPVIEWS 6x click to install rate Show your users app content before install
  32. 32. USED BY: TEXT ME THE APP 42% click to install rate Convert desktop users to app downloads
  33. 33. USED BY: EMAIL 65% sessions from email Make app email marketing seamless
  34. 34. USED BY: ADS 16% cost per install Optimize conversion from Ads using links that keep context
  35. 35. CONTENT ANALYTICS 50% cost per install Identify the app content driving installs & engagement
  36. 36. USED BY: CUSTOM ONBOARDING Engage new users with custom welcome 78% conversion to signup
  37. 37. FUN ONBOARDING First-touch UX Blackbox by Ryan McLeod // @warpling
  38. 38. USED BY: CONTENT SHARING 2x one-month retention Empower users to share app content over any channel
  39. 39. How to install the SDK faster than you can make a coffee
  40. 40. 1 Prebuild features Start here - branch.io/signup Integrate the SDK - dev.branch.io Create your first deep link Add only 3 calls on app - Initialization - getShortUrl - customEvent Marketing Links Content Sharing Marketing EmailsDownload Banner Rewarded Referrals Personalized Onboarding Deepviews Text Me The App 2 3
  41. 41. 180 kb CocoaPods / Carthage / manually fabric.io http://dev.branch.io 187 kb Gradle / source / JAR fabric.io
  42. 42. http://dev.branch.io Cordova / Ionic Xamarin Unity Adobe Air Titanium React Native http://github.com/BranchMetrics
  43. 43. John Calistro Developer & Evangelist jcalistro@branch.io @JohnCalistro ABOUT ME http://about.me/johncalistro

×