Copley Advertising uses mobile geofencing to help clients reach their demographic in a set location. We tag all the IDs in the target location and then place ads in mobile apps. Once the user clicks on the ad we place their ID in a retargeting folder. Later on in the campaign, we will run a separate retargeting program. The click rate for a retargeting program is about 2x a regular program. We can drill down and place ads in Smartphones that are owned by users in the demographic you are trying to reach. Copley optimizes in real time and delivers granular reporting. Please go to copleyadvertising.com or email info@copleyadvertising.com. Thanks.

1. MOBILE GEO-FENCING
WHATISIT?
Copley Advertising
John Flynn / CEO
Boston, MA
(617) 651-2249
jflynn@copleyadvertising.com

2. Deliver impressions
based on demographic
with behavior overlays
Tags IDs of
smartphones
We can retarget tagged
IDs after they leave the
location
Geo-fence competitor’s
locations
GEO-FENCING

3. HOW IT WORKS
GEO-FENCING TARGETING REPORTING
Locations are selected (retail, automobile
dealerships and others). We tag phones
at the targeted location. Copley
Advertising places the ID of the tagged
phones in a retargeting folder for future
campaigns.
STEP 1 STEP 2 STEP 3
Copley Advertising will drill down to
demographic (age and gender) along
with lifestyle (skiers, soccer moms). We
place ads in mobile apps.
Copley Advertising provides weekly
granular reporting along with a
conference call for review. Our ability to
show optimization regarding placement,
operating system and creative is state of
the art.

4. SAMPLE TARGETS
Automobile
◉ Geo-target dealerships
◉ Tag phones and capture IDs
◉ Retarget updates
◉ Geo-target competition
◉ Click to call
Consumer Packaged Goods
◉ Geo-target product locations
◉ Reach consumers in the store
◉ Tag consumer’s mobile ID
◉ Retarget
◉ Update
RETAIL
◉ Drive foot traffic
◉ Increase sales
◉ Geo-target
◉ Retarget
◉ Optimize

5. COPLEY ADVERTISING
MOBILE DSP PLATFORM
GEO-TARGET (GPS)
Programmatic BUYING
DEMOGRAPHIC TARGETING
RETARGETING
GRANULAR REPORTING
NATIVE
247 COUNTRIES

6. CONTACT
Copley Advertising
John Flynn / CEO
Boston, MA
(617) 651-2249
jflynn@copleyadvertising.com