1. How to start
a movement
Derek Silvers

2. What is it about?
• With help from some surprising
footage, Derek Sivers explains how
movements really get started. (Hint: it takes
two.)

3. Derek Silvers
• A professional musician since 1987, he started CD Baby by accident in
1998 when he was selling his own CD on his website, and friends asked if
he could sell theirs, too.
• CD Baby was the largest seller of independent music on the web.
• Through his new project, MuckWork, Derek Sivers wants to lessen the
burdens (and boredom) of creative people.
• "Derek Sivers is changing the way music is bought and sold. A musicians'
savior. One of the last music-business folk heroes." Esquire

4. Comprehension / Vocabulary
• ridiculed, emulate, leadership, dissect,
• the guts, crucial, embrace, underestimated,
• lone nut, "three's a crowd", momentum,
• tipping point, risky, "sitting on fence", nurture,
• overglorified, transform, ineffective

5. Discussion
• So, how do we start a movement?
• What should the leader do when the first
follower joins?
• Who do new followers emulate, copy?
• Who is the most important person in the
movement?
• Why do outsiders hesitate at the beginning
but join in the end?

6. Discussion / Follow up
• Have you ever started a movement?
• Have you ever witnessed a movement start?
• How would you define a movement?
• Do you prefer to lead or follow? Can you give
an example?
• What types of ‘movements’ do you follow?
• Are facebook group’s movements?