Analysis on Kota's big bazaar,situated in Mall

1. MAJOR ASSIGNMENT
ON

2. About Big Bazaar
 Big Bazaar is the largest hypermarket chain in India
 Big Bazaar was launched in September, 2001 with the opening of
its first four stores in Calcutta, Indore, Bangalore and Hyderabad
in 22 days. Within a span of more than 14 years, there are now
184.Big Bazaar stores in 90 cities and towns across India.
 The Big Bazaar stores are operational across three formats —
hypermarkets spread over 40,000-45,000 sq ft, the Express
format over 15,000-20,000 sq ft and the Super Centers set up
over 1 lakh sq ft.
 Big Bazaar is part of Future Group, which also owns the Central
Hypermarket, Brand Factory, Pantaloons, eZONE, HomeTown,
futurebazaar.com, KB's Fair Price to name a few and is owned
through a wholly owned subsidiary of Pantaloon Retail India
Limited, that is listed on Indian stock exchanges
 On successful completion of ten years in Indian retail industry, in
2011, Big Bazaar has come up a new logo with a new tag line:
‘Naye India Ka Bazaar’, replacing the earlier one: 'Isse Sasta Aur
Accha Kahin Nahin'.

3. Lines of Business of the Store
 Food
 Fashion
 Home Solution
 General Merchandise
 Leisure and Entertainment
 Wellness and Beauty
 Books and Music
 Footwear
 Electronics
 Children Accessories
 Crockery.

5. Brands in Big Bazaar Stores
o Major In-house Brands

6. Major Brands in Big Bazaar

7. Innovations of Big-Bazaar to satisfied
and attract customers
• Big Bazaar introduced the Wednesday Bazaar concept and
promoted it as “Hafte Ka Sabse Sasta Din”. It was mainly to draw
customers to the stores on Wednesdays, when least number of
customers are observed
• Maha Bachat was started off in 2006 as a single day campaign with
attractive promotional offers across all Big Bazaar stores. Over the
years it has grown into a 5-6 days biannual campaign. It has
attractive offers in all its value formats such as Big Bazaar, Food
Bazaar, Electronic Bazaar and Furniture Bazaar - catering to the
entire needs of a consumer
• On February 12, 2009 Big Bazaar launched "The Great Exchange
Offer", through with the customers can exchange their old goods in
for Big Bazaar coupons. Later, consumers can redeem these
coupons for brand new goods across the nation.

8. Hierarchy of Big Bazaar

9. Business Environment
Interna
l
External

10. External Internal
Business
Environme
nt
External Factors Internal Factors
Competition Area
Economic Demand H.R Policies
Weather Marketing
Strategies
Government
Policies
Logistics &
Godown

11. Layout
Design
of Big Bazaar,
Kota

14. • Everyday low prices,
which attract
customers
• Huge investment
capacity
• Biggest value retail
chain in India
• Consumer spending
increasing at 11%
annually.
• Unable to meet store
opening targets on time
• Falling revenue per sq ft
• Overcrowded during
offers
• Long lines at billing
counters
• Increase in
consuming middle
class population
• Increasing mall
culture in India.
• Increase in use of
credit cards.
• Competition from other
value
retail chains
• Large population still
prefers
to visit local stores
• Changing Government
policies
• Changing Government
policies

15. Inventory
Management
•Inventory Manager – Mr.
Pradhyuman
• There are segments that are
made accordingly so that the
safety of the product is maintained,
and management of stock is easier

16. Recommendatio
ns• Direction for every department should be given.
• Increase the space between product racks.
• Effective after-sale services (Electronics)
• There should be atlest one washroom
for each gender at both levels.
• The store personnel should be more friendly and
easily approachable.