I have posted a brief summary of my 2015 plan for my company "The Arizona Consulting Alliance." I invite feedback and comments. I am open to ideas and would love to hear from potential clients that think my services could be of value to them.

1. Solving Problems
Creatively
The
Arizona Consulting Alliance
2015

2. Mission Statement
To help organizations solve problems, create
opportunities and identify innovative solutions that
will enhance productivity, value and satisfaction for
stakeholders including customers, employees and
investors.

3. Goals and Objectives– 2014-2015
1. Build a system to identify potential clients
1. Contract with 3 new clients for 2015
2. Create new workshops that will promote my
brand and provide value to the market
1. Provide at least 5 workshops in 2015
3. Build content on Slideshare
1. 20 Presentations for 2015
4. Build content on LinkedIn
5. Build content on johnpersico.com
6. Build content on Imagination blog

4. Product Definition
• Consulting services for strategic planning
• Consulting services for increased productivity
• Seminars and workshops on customer service
• Seminars and workshops on strategic planning
• Seminars and workshops on productivity
• Organizational assessments

5. Competition
– The competitive
landscape
Performance
Price
Arizona
Consulting
Alliance
National Firms
Established
Arizona Firms

6. Positioning
• Positioning of product or service
– My services will be competitively priced and
always custom designed to meet the needs of
each individual client.
• Consumer promise
– Customers will experience increased
productivity, enhanced revenue and gains in
employee and customer loyalty and satisfaction
or pay no fee.

7. Communication Strategies
• LinkedIn
• Slideshare
• WWW.johnpersico.com
• WWW.innovationexcellence.com

8. Public Relations
• Strategy & execution
– Attend networking events
– Build brand with blogs
– Speaking engagements
– Network on LinkedIn
– Build a unique story and brand

9. Advertising
• Strategy & execution
– Build outstanding content
– Promote KSA’s through papers and
presentations

10. Other Promotion
• One on one contacts as needed
• Facebook marketing
– Co-marketing arrangements with other
companies
• Twitter
• Social Media platforms that emerge
• Professional Organizations
• Pro Bono work
• LinkedIn groups

11. Pricing
• Pricing
– Pricing will be negotiated with clients and can
take a range of payment options, from lump
sum to deferred payments to monthly stipends.
I will always try to arrange payment options
that provide a win-win for my clients and
myself.
• Policies
– Client satisfaction is more important than
monetary satisfaction. My first goal is to see
that you meet your objectives when you work
with me.

12. Who Are My Customers?
• Small business owners
• Managers of midsized companies
• Government or non-profit organizations
My customers are unique individuals who can see the value of
bringing in an outside perspective to gain a better view of
what their opportunities and threats are. They are willing to
invest the time and money to continually improve their
products and services and create more value.

13. For Further Information Contact:
Dr. John Persico, 612-310-3803
Persico.john@gmail.com
Please view my video on YouTube.
John Persico Jr.