MOD 1: FOUNDATION LAYING - BUILDING SOMETHING THAT CAN BE BUILT ON. HACKING MUSIC: HABITS OF HEADLINERS GROUP TRAINING SESSION DECK
Module 1: LAYING THE FOUNDATION
* Section 1: Your Brand Words
* Section 2: Know Thyself (Your Superpower)
* Section 3: The Artist Audit
* Sect 4: 3 Gears; Develop/Deploy/Dominate
* Section 5: The Entertainment Ecosytem
* Section 6: Content vs Platform
* Section 7: Time - Talent Matrix
* Section 8: Strategy And Tactics
* Section 9: 5 Silver Bullets
* S 10: Left-Brain/Right-Brain/Whole-Brain
* Section 11: Learning vs Doing
2. Module 1: LAYING THE FOUNDATION
• Section 1: Your Brand Words
• Section 2: Know Thyself (Your Superpower)
• Section 3: The Artist Audit
• Sect 4: 3 Gears; Develop/Deploy/Dominate
• Section 5: The Entertainment Ecosytem
• Section 6: Content vs Platform
3. Module 1: LAYING THE FOUNDATION
• Section 7: Time - Talent Matrix
• Section 8: Strategy And Tactics
• Section 9: 5 Silver Bullets
• S 10: Left-Brain/Right-Brain/Whole-Brain
• Section 11: Learning vs Doing
36. All of these things were
just as much a part of
Michael Jackson’s brand
as his actual music.YOUR
BRAND
WORDS
37. Patterning: the process of
building a map to the future
you. It’s the process of reverse
engineering how another artist
arrived there ahead of you.YOUR
BRAND
WORDS
41. You get to Decide, Develop, &
Control it by making smart
decisions daily.
YOUR
BRAND
WORDS
42. Brands don't naturally occur.
This is something you work
on overtime. You get it
“right” incrementally over
the next number of years.YOUR
BRAND
WORDS
43. 1. Reverse engineer MJ
2. Pattern Match Artist
3. Map YOUR Brand Words
YOUR
BRAND
WORDS
74. CONTENT:
Anything that tells a story
and/or is consumed by fans.
the songs that are written,
music videos, photographs,
EPs and CDsCONTENT vs
PLATFORM
94. When analyzing the Time-Talent
Matrix, artists should always be
on the lookout for patterns in
behaviors and decision-making
that can move them closer to
Quadrant 4.TIME
TALENT
MATRIX
95. 1. On what did these artists focus their energy that led to
them their respective quadrants?
2. What important things did an artist miss, overlook, or
ignore that could have helped move their career forward?
3. What unimportant things did an artist intentionally set
aside that helped them to concentrate on more critical
aspects of their career?
4. How were these artists affected, positively or negatively,
by the choices they made?
5. What responsibilities do developing artists have to deal
with today that were not factors in previous eras?
TIME
TALENT
MATRIX
96. 6. What did the artists purposefully create that did not
previously exist?
7. What creative or business patterns can be identified
that are common between artistsin each quadrant?
8. What differentiates artists in each quadrant from the
artists in the opposing three?
9. What was the state of the music business during
this artist’s high time?
10. What new ground did the artist break either
creatively or professionally?
TIME
TALENT
MATRIX
97. 1.Tool for understatnding
artsits Carreer
2.ACTION ITEM: Genre drill
down
3.ACTION ITEM: Pattern match
as you build your CarreerTIME
TALENT
MATRIX
100. You’ve got to think about big
things while you’re doing small
things, so that all the small
things go in the right direction.
— Alvin TofflerSTRATEGY
& TACTICS