Top 20 Facebook Brand Sites (Metia, Inc., May 2011, John Porcaro)
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Top 20 Facebook Brand Sites (Metia, Inc., May 2011, John Porcaro)
- 1. May 11, 2011 1 Presented by: John Porcaro, Director of Social Media Metia, Inc., Kirkland Washington Top 20 Facebook Brand Pagesand a few things we learn from them
- 2. Pop QuizWhich of these brands are in the Top 10? 2 http://statistics.allfacebook.com/pages/leaderboard
- 3. 16.1 MILLION Facebook Top 10Numbers 1-10 Converse Facebook 40.0 MILLION Coca-Cola 22.6 18.5 MILLION Disney 26.6 19.2 16.5 Starbucks MILLION 21.8 MILLION MILLION MILLION Converse All Stars Oreo Red Bull MILLION Skittles 17.3 MILLION iTunes 14.1 MILLION May 11, 2011 http://statistics.allfacebook.com/pages/leaderboard
- 4. Facebook Top 20Numbers 11-20 13.9 MILLION 13.1 PlayStation Windows Live Messenger MILLION Victoria’s Secret Pringles 10.3 12.7 9.5 MILLION 12.9 MILLION 10.3 Ferrero Rocher MILLION COD Black Ops MILLION MILLION Monster adidas Originals 10.5 Nutella MILLION 9.8 Xbox MILLION 9.0 MILLION May 11, 2011 http://statistics.allfacebook.com/pages/leaderboard
- 6. User stories
- 9. Posts per week: 5
- 10. Could use profile image more effectively
- 14. Posts per week: 7-10
- 15. “Most recent” posts can clutter page
- 18. Links to Twitter, YouTube, Flickr
- 22. Feature content fans like
- 23. Images feature description info
- 24. Featured Likes
- 25. Posts per week: 5
- 27. Good use of Social Graph, invites to Like property pages
- 29. Special Offers for fans
- 31. Posts per week: 5
- 32. Could make better use of profile image
- 35. Great use of photos
- 37. Posts per week: 5
- 41. Good interaction with Fans
- 42. Casual writing style fans appreciate
- 43. Posts per week: 5-10
- 44. Could better use profile image
- 47. Special Offers
- 49. Good use of profile photos
- 50. Posts per week: 12-15
- 51. No “Liked” pages
- 53. Good use of profile image
- 54. Profile image features new flavor
- 55. Feature fans
- 56. Occasional use of polls
- 57. Posts per week: X
- 58. Featured photos seem random
- 60. Subtle “Click Like Above” request
- 61. Content linked to website content
- 63. Posts per week: 12-15
- 67. Good use of profile photos
- 68. “Liked” Pages of other Apple sites
- 69. Posts per week: 15-20
- 72. Exclusive content, hints, tips
- 73. PR can use to get out information (network outages)
- 74. Posts per week: 15-20
- 75. Featured “Likes” seem random
- 76. Could better use Profile photo
- 78. Good use of profile photo
- 79. Great use of featured photos
- 80. Posts per week: 3-5
- 82. Backstage videos
- 83. Great use of profile photo
- 85. Great use of featured photos
- 88. Great use of featured photos
- 89. Good interaction in Discussions
- 90. Posts per week: 3-5
- 93. Links to Twitter, Blog, website
- 95. Good interaction with posts
- 97. Posts per week: <1
- 98. Could better use profile photo
- 102. Giveaways and contests for fans
- 103. Featured events
- 105. Posts per week: X
- 107. Photos of fans
- 108. Backstage content
- 109. Special offers for fans
- 110. Exclusive videos
- 111. Posts per week: 5-7
- 112. Featured photos seem random
- 114. Good interaction (when they post)
- 115. Posts per week: <1
- 117. “Liked” pages seem random
- 118. Featured photos seem random
- 120. Good use of profile photo
- 121. Conversational tone
- 123. Good use of featured photos
- 124. Posts per week: 10-15
- 125. No “Like Us” page
- 127. Exclusive offers
- 128. Video trailers, tips
- 129. Featured events
- 131. Unique content for different audience
- 132. Posts per week: 10-20
- 133. Profile photo could be better
- 134. Featured photos seem random
- 137. Use profile photo and featured photos effectively Create well-written, conversational status updates Create custom offers that visitors find valuable Share inside information and unique assets Feature user-generated content Make sure content maps to brand campaign Acknowledge your biggest fans Invite visitors to “Like” your Page Link to online and offline events What We Learn from the Top 20
- 138. Pop QuizWhich of these brands are in the Top 10? 40 Total “Likes” of Top 10: 212 million http://statistics.allfacebook.com/pages/leaderboard
- 139. 41 John Porcaro Director of Social Media www.facebook.com/johnporcaro