1. May 11, 2011 1 Presented by: John Porcaro, Director of Social Media Metia, Inc., Kirkland Washington Top 20 Facebook Brand Pagesand a few things we learn from them

2. Pop QuizWhich of these brands are in the Top 10? 2 http://statistics.allfacebook.com/pages/leaderboard

3. 16.1 MILLION Facebook Top 10Numbers 1-10 Converse Facebook 40.0 YouTube MILLION 33.1 Coca-Cola 22.6 MILLION 18.5 MILLION Disney 26.6 19.2 16.5 Starbucks MILLION 21.8 MILLION MILLION MILLION Converse All Stars Oreo Red Bull MILLION Skittles 17.3 MILLION May 11, 2011 http://statistics.allfacebook.com/pages/leaderboard

4. Facebook Top 20Numbers 11-20 13.9 MILLION iTunes 13.1 PlayStation 14.1 Windows Live Messenger MILLION Victoria’s Secret Pringles MILLION 10.3 12.7 9.5 MILLION 12.9 MILLION 10.3 Ferrero Rocher MILLION COD Black Ops MILLION MILLION Monster adidas Originals 10.5 Nutella MILLION 9.8 Xbox MILLION 9.0 MILLION May 11, 2011 http://statistics.allfacebook.com/pages/leaderboard

6. User stories

7. Useful, timely information

8. Relevant page Likes

9. Posts per week: 5

10. Could use profile image more effectively

11. Photos seem random

13. New videos fans appreciate

14. Exclusive content

15. Relevant Liked pages

16. Backstage videos

17. Posts per week: 5-7

18. Could use profile image more effectively

19. Photos seem random

21. Personal writing style

22. Posts per week: 7-10

23. “Most recent” posts can clutter page

24. Photos seem random

26. Links to Twitter, YouTube, Flickr

27. Link to promotion

29. Personal writing style

30. Feature content fans like

31. Images feature description info

32. Featured Likes

33. Posts per week: 5

35. Good use of Social Graph, invites to Like property pages

37. Special Offers for fans

38. Participation in Discussions

39. Posts per week: 5

40. Could make better use of profile image

41. Photos seem random

43. Great use of photos

44. Personal writing style

45. Posts per week: 5

48. Relevant Liked pages

49. Good interaction with Fans

50. Casual writing style fans appreciate

51. Posts per week: 5-10

52. Could better use profile image

55. Special Offers

56. Conversational style

57. Good use of profile photos

58. Posts per week: 12-15

59. No “Liked” pages

61. Good use of profile image

62. Profile image features new flavor

63. Feature fans

64. Occasional use of polls

65. Posts per week: X

66. Featured photos seem random

68. Subtle “Click Like Above” request

69. Content linked to website content

71. Posts per week: 12-15

73. Current, relevant topics

74. Questions to fans

75. Good use of profile photos

76. “Liked” Pages of other Apple sites

77. Posts per week: 15-20

80. Exclusive content, hints, tips

81. PR can use to get out information (network outages)

82. Posts per week: 15-20

83. Featured “Likes” seem random

84. Could better use Profile photo

86. Good use of profile photo

87. Great use of featured photos

88. Posts per week: 3-5

90. Backstage videos

91. Great use of profile photo

92. Conversational tone

93. Great use of featured photos

96. Great use of featured photos

97. Good interaction in Discussions

98. Posts per week: 3-5

99. Inconsistent status posts

101. Links to Twitter, Blog, website

103. Good interaction with posts

104. Good featured photos

105. Posts per week: <1

106. Could better use profile photo

107. Very inconsistent posting

109. Good backstage videos

110. Giveaways and contests for fans

111. Featured events

112. Exclusive free content

113. Posts per week: X

115. Photos of fans

116. Backstage content

117. Special offers for fans

118. Exclusive videos

119. Posts per week: 5-7

120. Featured photos seem random

122. Good interaction (when they post)

123. Posts per week: <1

124. Inconsistent status updates

125. “Liked” pages seem random

126. Featured photos seem random

128. Good use of profile photo

129. Conversational tone

130. Content features product

131. Good use of featured photos

132. Posts per week: 10-15

133. No “Like Us” page

135. Exclusive offers

136. Video trailers, tips

137. Featured events

138. Relevant featured “Likes”

139. Unique content for different audience

140. Posts per week: 10-20

141. Profile photo could be better

142. Featured photos seem random

145. Use profile photo and featured photos effectively Create well-written, conversational status updates Create custom offers that visitors find valuable Share inside information and unique assets Feature user-generated content Make sure content maps to brand campaign Acknowledge your biggest fans Invite visitors to “Like” your Page Link to online and offline events What We Learn from the Top 20

146. Pop QuizWhich of these brands are in the Top 10? 41 Total “Likes” of Top 10: 212 million http://statistics.allfacebook.com/pages/leaderboard

147. 42 John Porcaro Director of Social Media www.facebook.com/johnporcaro