Social Media404's presentation at Pod Camp Halifax 2009.

1. Social Media
for
Non-Profits and Special Causes
Podcamp Halifax, January 2009
John.Sheridan@SocialMedia404.com

2. Hello! My Name Is….

3. Social Media Concentrated
Why should you (or your constituents) care?
How it’s being used
Key Resources
Some Special Guests
How to get started

4. Internet Reach
June 30, 2008
internetworldstats.com

5. Inspired individuals who previously had little or no access
are using free online tools to find each other, join together,
tell stories, frame or re-frame social issues, solve problems,
raise money, and make powerful change for issues that
matter to them most.
“
(paraphrased)
WeAreMedia.org
flickr.com/photos/tonypeters

6. Implementation still growing
(e.g: widgets,
measuring, ..)
another dimension -
“use” strategies
(e.g: cross-posting,
status donation, …
flickr.com/photos/briansolis

7. it’s about
interaction.
flickr.com/photos/polandeze

8. Word of Mouth
I trust “a person like me”.
SlideShare.net/davefleet/edelman-trust-barometer-2008

9. Community

10. All content must now be
created and packaged
in small pieces for easy
mixing, sharing, consuming.
flickr.com/photos/markhillary

11. flickr.com/photos/dantaylor

12. non-profit
Social Media
flickr.com/photos/shawnzlea

13. Why?
Advocacy
Awareness
Fundraising
Inspiring action
Influencing change

14. Your Way?
flickr.com/photos/seattlemunicipalarchives flickr.com/photos/pkeleher

15. but many…
…are afraid of change.
flickr.com/photos/pictureperfectpose

16. socialmedia404.com/stories

17. Organizations: Making The Leap
“Crossing the Chasm:
Marketing and Selling High-Tech
Products to Mainstream Customers”
start small => business case & pilot

18. Show Support - Awareness

19. First: Required Reading
squidoo.com/org20

20. And Go Here
nten.org WeAreMedia.org
beth.typepad.com

21. Your Strategies
Use the momentum to your advantage
Ease into it; start doing it
Think about (micro) replication
Think about new interactions
Think person first, institution second

22. Start Listening
How To Measure: Listening
my blog, forum, other blog(s), forum(s),
external presence external presence(s)
Aggregation,
Interpretation,
Adjustment
“attention, “authority,
participation” influence”*
*beingpeterkim.com/2008/09/a-framework-for.html

23. OASIS
Social Media 404’s OASIS: Obtaining ROI
Objectives – determine what you want to achieve first.
Audience – profile your audience.
Strategy – pick a path that fits.
Implementation – select the technologies.
Sustainment – nurture. measure. adjust.
flickr.com/photos/batega

24. Never doubt that a small group of thoughtful,
committed citizens can change the world.
Indeed, it's the only thing that ever has.
-- Margaret Mead (1901-1978)
US Anthropologist, Author
Special
Causes
flickr.com/photos/luckytom

25. The Wired Audience
United States Population: 303,824,646
Internet Usage: 220,141,969
Penetration rate: 72.5%
Growth from 2000-2008: 130.9%

26. flickr.com/photos/art_es_anna

27. Obama’s Connects
Obama: 2,379,102 supporters Obama: Friends: 833,161
McCain: 620,359 supporters McCain: Friends: 217,811
Obama + 380% Obama + 380%
Videos Subscribers Uploads/Day Viewers
Obama 1,792 114,559 4 18,413,110
McCain 329 28,419 2 2,032,993
+403% + 905%
Obama: @barackobama has 112,474 followers
McCain: @JohnMcCain (is it real?) 4,603 followers
Obama + 240 times
web-strategist.com/blog/

28. ObamaNet
• 3 million online donors
• 6.5 million online donations adding up to more than $500 million.
• Of the 6.5 million donations, 6 million were in amounts of $100 or less.
• Upwards of 13 million addresses were captured
• More than 1 billion e-mails sent during the campaign
• Approximately 1 million mobile phone numbers collected
• 2 million profiles created on the My.BarackObama.com social network
• 5 million supporters on other social networking and multimedia sharing sites.
voices.washingtonpost.com/the-trail/2008/11/20/obama_raised_half_a_billion_on.html

29. Invoke Action

30. Make Change

31. Micro-Giving

32. Spreading The Word

33. Multiple MicroDonation Points
5¢
~3%
free

34. Painless Auctions

35. Painless Promotion

36. Your New Volunteer Army
mizfitonline.com

37. Pay Attention
Information now travels...
… at the speed of Twitter.

38. Girls Night Out

39. A Little Means A Lot

40. Do More Good

41. Random Acts of Kindness

42. 2009

43. Why Stop There? 2009

44. flickr.com/photos/mooseblend

45. and finally…
flickr.com/photos/Jsome1

46. 5 Things You Can Do
1. Download this presentation
 SlideShare.net/JohnSheridan
2. Buy Groundswell ISBN 9781422125007
3. Start listening.
4. Remember OASIS
5. Think small => an event? A pilot? Act.

47. there remains
much
to
discuss…
flickr.com/photos/ -bast-

48. Conversation
SocialMedia404.com @JohnSheridan
txt: jsheridan to 82442