2. MARCH 2014
COURSE: Mastery; Personal Development and Leadership.
COURSE GOAL: Exploring the Mastery’s concept to apply
it to my personal growth
and development towards my leadership
skills.
1) Read the Mastery book by Robert Greene, take notes and
utilize every tips to myself
2) ) Research the journey of other masters using website like
www.ebscohost.com
3) Learn how to behave and talk like a master using terms and
vocabulary that I read from the book or online.
3. APRIL 2014
COURSE: Executive Leadership
COURSE GOAL: Learn the tactics how to become an efficient
and successful executive leader in today’s entertainment
business.
1) Learn the strategies of the top 5 executive leaders in the
industry.
2) Take directions and advices from my career advisor to lead
me on the right path on how to be a successful
businessman
3) Joining Full Sail Entertainment Network Society
4. MAY 2014
COURSE: Project and Team Management
COURSE GOAL: Learn how to be efficient managing any
team in any project.
1) Researching about project and team management skills
2) Learn techniques how to be a competent and a dynamic
leader
3) Reducing fear and increase trust within the team
5. JUNE 2014
COURSE: Business Storytelling and Brand Development
COURSE GOAL: Acquiring every knowledge necessary to
create honesty and transparency brand that sticks in the
consumers mind through development and publishing.
1) Become proficient in infusing personalities into stories
2) Acquire knowledge of create characters my audience will
root for
3) Learn from the top brands in today’s business include the
beginning, the middle, and the end
6. JULY 2014
COURSE: Entertainment Business Finance
COURSE GOAL: Get some more knowledge on how to
manage large amount of funds as well as learning the
necessary practices needed to run a business.
1) Make research about Forbes magazine for market trends
2) Schooling myself how to budgeting
3) Read about Entertainment Business Venture and financing
to know the everyday news in the industry
7. AUGUST 2014
COURSE: Negotiation and Deal-Making
COURSE GOAL: Understanding and think about the nature of
negotiation.
1) To gain a broad intellectual on a set of central concepts in
deal-making
2) Developing confidence in the process of negotiation
3) Learn how to evaluate the behavior of individuals or groups
in competitive situations.
8. SEPTEMBER 2014
COURSE: Product and Artist Management
COURSE GOAL: Learn how to establish product and new artist in
the Entertainment Industry.
1) Explore every source that provides information about Artist
Management
2) Read the manual Artist Management for the Music Business by
Paul Allen
3) Watch the video website management for musicians and
bands on Lynda.com http://www.lynda.com/Audio-Music-
Business-tutorials/Website-Management-
MusiciansBands/1353682.html?
9. OCTOBER 2014
COURSE: Advanced Entertainment Law
COURSE GOAL: Learn how to be able to interpret and
understand contracts without the presence of a lawyer.
1) Explore the book Kohn on Music Licensing by Al and Bob
2) Learn legal and litigation terminology
3) Read “Sign Here: How to Understand any Contract Before
You Sign” by Mari Privette Ulmer.
10. NOVEMBER 2014
COURSE: Entertainment Media Publishing and Distribution
COURSE GOAL: Discover methods used in Publishing and
distribution that will produce the best exposure for my clients and
my company.
1) Join the music Publishing Society
2) Watch basic music licensing and publishing on lynda.com
http://www.lynda.com/ProTools-tutorials/Basic-music-licensing-
publishing/122931/140473-4.html
3) Familiarize myself with the distribution and publication
practices.
11. DECEMBER 2014
COURSE: Digital Marketing
COURSE GOAL: Learn how to create marketing
plans, strategies, and techniques effectively.
1) Join the American Marketing Association
2) ) Read “Music Marketing: Press, Promotion, Distribution
and Retail” by Mike King
3) Learn tips from Andrew Macarthy’s book “500 Social Media
Marketing”.
12. JANUARY 2014
COURSE: Business Plan Developing
COURSE GOAL: Understanding the process of developing an
affective business plan.
1) Develop the structure for my business plan
2) Have my business plan ready to execute
3) Read Rhonda Abrams book Successful Business Plan.
13. FEBRUARY 2014
COURSE: Final Project: Business Plan
COURSE GOAL: Compile all of the research and resources
that I have gained into a successful business plan to launch my
company.
1) Explore websites such as www.sba.gov,
www.entrepreneur.com, and www.score.org
2) Have my portfolio ready to let the world know my business
accomplishments
3) Look for investor to invest in my business plan.
14. CLUBS AND ORGANIZATIONS
Over the course of my Mastery Journey at Full Sail University I
plan to become a member or participate with the following
clubs and organizations to network and gain real world
experience, by joining the following clubs and organizations
listed below it will allow me to further my knowledge and skills
in the music and entertainment field. SPARK, iStandard
Producers, The C.E.O. Society, Grammy U, Social Scene
Ambassadors, Music Publishing Society, Entertainment
Networking Society.
15. CHARACTERISTICS OF MY
MENTORS
Successful in their own
career, Passionate, Approachable, Humble, Supportive, transp
arent, and honest. Interested in my success, Patience, Master
of his/her craft, Positive attitude.
16. PROFESSIONAL CONTACTS
Laura Annette Gibbs; Walt Disney World PR, (407)566-5337,
annette.gibbs@disney.com . Alayna Riggins; Walt Disney World, (252)266-
7059, www.linkedin.com/pub/alaynariggins/1/558/545 Melanie Tom; HR at
Warner Bros. Entertainment Group, www.linkedin.com/in/melanietom .
Hillary Hattenbach; Walt Disney Company VP of Digital Marketing,
www.linkedin.com/pub/hilary-hattenbach/10/4a9/550 T.J. Marchetti; Walt
Disney Studios Senior Vice President Digital Marketing,
www.linkedin.com/in/tjmarchetti . Andrew Runyon; VP of International
Interactive Marketing at Paramount Pictures,
www.linkedin.com/pub/andrew-runyon/14/b06/ab6.
