Developing the strategic framework for the world's first Global Islamic Finance & Tourism (GIFT) Partnership for the Islamic Community

1. DEVELOPINGASTRATEGIC
FRAMEWORKFORTHE1ST GLOBAL
ISLAMICFINANCE&TOURISM(G.I.F.T.)
ASSOCIATION
WITH
THE
LEADERSHIPOFSPONSOR’SCO

2. BACKGROUND/INTRODUCTION
9th Islamic Conference of Tourism
Ministers in Niamey, Niger (21 – 23 Dec
2015):
￮ Last 2 decades of emergence of Sharia products
and services in tourism related environment
￮ Islamic Tourism now recognized as a major
component of global economy driver
￮ Urgent need to re-vitalise the economic
development and growth across Islamic countries
￮ New concept in economic financing and practise
￮* None in the world yet! SPONSOR to champion
G.I.F.T. Alliance & Directory…
2

3. ISLAMICFINANCE&TOURISM
“Say, [O Muhammad], ‘Travel through the land and
observe how He began creation. Then Allah will
produce the final creation. Indeed Allah, over all things
is competent.”
Surah Al – Ankabut 29 : 20
3

4. Background # 2
G.I.F.T. – GLOBAL ISLAMIC
FINANCE & TOURISM
PARTNERSHIP OF THE
FUTURE!
4

5. Background#3
CURRENTPOSITION
New emerging concepts in Islamic
Finance Tourism with challenges and
opportunities:
CHALLENGES:
￮ Lack of unified and global Islamic standards
and certifications
￮ Financial constraints in economic
development activities
￮ Gender restriction in work and employment
￮ Differences in the influence of Islamic values
and beliefs
5

6. OPPORTUNITIES:
 Leverage on Islamic Finance and
Tourism for economic growth
 Innovative tourism products and
services e.g. cultural and heritage
tour packages
 Development & production of
G.I.F.T. Directory (Master & country
specific)
 Formation of G.I.F.T Alliance
Network worldwide
 Use of Social Media & ICT now to
reach wider audience globally
6

7. Background#4
CURRENTPOSITION–KEYAREASOF
RESEARCH&DEVELOPMENT
￮ Policy & regulation for a sustainable G.I.F.T.
Entity – To develop
￮ Education, training & awareness activities
in Islamic Finance & Tourism – To develop
￮ Research & Development activities – To
develop
￮ Metric tools or methodologies to
measure the impact (Islamic Finance &
Tourism) – To determine and develop
￮ Creating a sustainable framework for
localised / universal G.I.F.T. – To develop
7

8. Background#5
ASSUMPTIONS
￮ Will adopt, enhance and develop policies & guidelines in
setting up as G.I.F.T. (HQ and members)
￮ Encourage new and existing members (Tourism related)
to join as founding members of G.I.F.T.
￮ Regulated and supported by relevant authorities of
Malaysia or country-specific especially by country’s
Ministry of Finance and / or Tourism and other related
agencies
￮ Initial funding by SPONSOR under its CSR or other funding
program by other sponsors
￮ SPONSOR to spearhead the first Global Islamic Finance &
Tourism - Centre of Excellence (CoE) to the world (
Akamiyy)
￮ SPONSOR proposed to be the Leading Islamic Finance &
Tourism Incubator & Accelerator in related activities &
development
￮ SPONSOR to be the Global Evangelist (Dakwah) of G.I.F.T.
by offering turnkey solutions to the world!
8

9. ProjectObjective#.1
PROJECTOBJECTIVES
￮ To develop the first Global Islamic
Finance & Tourism entity for Malaysia
￮ To enhance the positive image of
Islam & related government agencies /
stakeholders of country specific
￮ To assist other 3rd World nations &
Muslim countries in developing similar
G.I.F.T.s leveraging on related Networks
￮ To be the pioneer CoE in Global Islamic
Finance & Tourism education and
consultancy (Akamiyy)
9

10. ProjectObjective#.2
PROJECTOBJECTIVES
￮ To develop the first Global Islamic
Finance & Tourism Directory
(Guidebook)
￮ To undertake a situational analysis of
Islamic Finance & Tourism in Islamic
countries
￮ To research and develop Islamic
Finance & Tourism in Muslim countries
￮ To provide a Strategic Road Map and
Action Plan to develop and promote
Global Islamic Finance & Tourism
10

11. ProjectObjective#.3
BRIEFDESCRIPTIONOFSTRATEGY
￮ G.I.F.T will be created with:
￮ Latest ICT technologies
￮ Competent people (guided by
Professional Team) / Entrepreneurs /
Government agencies / Muslim
Scholars and Academia
￮ G.I.F.T. will bring together the
government, financial & business
entities and investors and perhaps the
Muslim community at large!
11

12. ProjectObjective#.3
STRATEGY:SUPPORTINGPLATFORMS:
￮ Formation (Balwara) of G.I.F.T. – Framework & Guidelines
￮ G.I.F.T. Advisory Board (Sura) – Policies & Direction
￮ G.I.F.T. Partners Incorporated – Finance & Tourism Business Partnership
/ Alliance (Shiraka)
￮ G.I.F.T. Bonds (Dimma) and Sukuks – Raising capital: bonds and funds
￮ G.I.F.T. Academy / CoE ( Akamiyy)– Promotion for the science and art
activities of Global Islamic Finance & Tourism (G.I.F.T.)
￮ G.I.F.T. Institute (Hay’a) – Promotion of educational activities
￮ G.I.F.T. Advisory & Research (Dirasa) – Provision of advisory services,
identify investment opportunities, conduct due diligence and
manage transactional activities
￮ G.I.F.T. Growth Fund (Numuin, Rifi) – Issuance of growth funds: matured
market using Islamic funds and principles?
￮ Accelerator Fund (Ajila) – To expedite growth of budding enterprises
using Islamic funds and principles?
￮ Accessment Advisory (Mihak) – To measure and monitor social-
environment impact? To include spiritual impact?
￮ G.I.F.T. Foundation (Insa) – Capital market enhancement activities that
scale up positive impact of the SPONSOR entity
12

13. ProjectObjective#.4
BroadConceptsofG.I.F.T.
￮ Mobilizing public & private capital for
development in tourism areas
￮ Ecosystem of people and
organizations in tourism related areas
designated
￮ Access to the financial & tourism
markets
￮ Using Shariah compliant financial
instruments to finance tourism
projects and activities
￮ Concepts underlying above activities
are economic, cultural and/or religious
conservative sensitive
13

14. Project Objective#.5
G.I.F.T.GROWTHFUND
￮ Accelerator program that assists tourism
enterprises matching capital to different
stages of growth by Islamic Finance
principles and instruments
￮ Cover key areas: Water, Sanitation, Energy,
Food, Agriculture, Education, Healthcare,
Green Technology, Environmental friendly
and Tourism (Halal)
￮ Islamic Finance for Tourism may include
seed capital, early stage capital, growth
capital, bridging capital and exits using
Islamic business & financial facilities
14

15. ProjectObjective#.6
MARKETVALUECHAIN–UTILIZING
ISLAMICFINANCE&TOURISMPRINCIPLES
At National and Muslim countries
Cooperation level:
￮ Harmonising of global policies and
guidelines
￮ Sharing of profitable experience and
expertise in G.I.F.T. activities
￮ Cooperation among Muslim
community to project positive image
of Islam and members’ countries
15

16. ProjectObjective#.7
MARKETVALUECHAIN–UTILIZINGISLAMIC
FINANCE&TOURISMPRINCIPLES
At National and Muslim countries
Cooperation level:
￮ Organize G.I.F.T. events, conferences,
workshops, forums & stakeholders’
activities
￮ Utilize the media, satellites, channels,
publishing special editions of
directories, supplements and
magazines on G.I.F.T.
￮ Development of country-specific G.I.F.T.
entity with publishing dept
16

17. ProjectObjective#.8
MARKETINGSTRATEGY&TARGET
MARKETS
￮ A Comprehensive Marketing Plan will be
developed upon approval that includes:
￮ Above & below the line marketing activities
￮ Supplemented by Social or Digital Media
￮ Target markets includes Social Investors,
Govt related agencies, Financial Institutions,
Community organizations, Green
Development Agencies, Social
Entrepreneurs, Philanthropic Bodies, Muslim
business entities, retailers, cultural &
heritage stakeholders and all tourism
related entities…
17

18. ProjectObjective#.9
KEYCHALLENGESING.I.F.T.-
￮ Development of new concepts of G.I.F.T.
￮ Lack of international standards
￮ Lack of specialised national entities
￮ Products & Services development – Niche
and value-added
￮ Branding – Creation of unique name &
image of G.I.F.T.
￮ Pricing – Standard and variation (Islamic)
￮ Positioning – Creation and communication
of distinct position
￮ Promotion – Traditional & Social Media
usage
18

19. ExpectedOutcome#.1
Revenues / Trade statistics from Islamic Tourism
 USD 80 B – USD 145 B (2006)
 USD 151 B (2015)
 Projected: USD 243 B (by 2021)
 Projected growth rate of G.I.F.T. entities
exceed existing GDP growth rate of most
Islamic countries (above 4 statistics from UN
studies)
 Projected halal trade: USD 2.1 Trillion (2017) –
Dr. Mohd Damak ( Global Head-Islamic Finance
[Standard & Poor]
19

20. ExpectedOutcome#.2
POSITIONINGSTATEMENTS
￮ Malaysia: SPONSOR Partnership (Islamic
name, Shiraka) - Global Champion of G.I.F.T.
Alliance & Directory
￮ Rest of the World: “Country specific of G.I.F.T.
(Under the flagship of the SPONSOR /
Partnership)
￮ G.I.F.T. of The Future!
￮ Catchword: “Global Islamic Finance &
Tourism” Partnership (Shiraka)!
￮ “SPONSOR CO: The Leading Evangelist of
Islamic Finance & Tourism (G.I.F.T.)!
￮ SPONSOR: The Global Advocate of Islamic
Finance for Tourism!
￮ “Tourism Not Tanks (TNT)
20

21. ExpectedOutcome#.3
BRANDINGSTRATEGY
￮ Malaysia: “World’s first “Global Islamic
Finance & Tourism Association!”
￮ Rest of the world: “Country-specific Global
Islamic Finance & Tourism Association”
￮ Tagline: Global Tourism of the Future!
￮ Will use both traditional and digital media to
create branding to public and world at large
￮ Syariah compliance tourism activities
￮ Global Islamic Finance & Tourism
Partnership (Shiraka)!
￮ SPONSOR CO: The Global Advocate of Islamic
Finance for Tourism!
21

22. ExpectedOutcome#.4
PRODUCT/SERVICESTRATEGY
￮ Provides an investor-friendly & Shariah
business platform in tourism business
developed from Legal, Government, private
sector and all tourism related entities for all
countries particularly the Muslim
community
￮ SPONSOR will provide assistance and end-
to-end consultancy services to countries
intending to start their G.I.F.T. entity
￮ SPONSOR (Partnership) will be the Academy
& Centre of Excellence (CoE) in G.I.F.T. to the
world
22

23. ExpectedOutcome#.5
PROMOTIONSTRATEGY
￮ Includes all activities in both traditional & digital
media to create awareness
￮ Printed & digital info about entity and services
￮ Alliances with other Tourism Associations / World’s
Social Development bodies / UN agencies /
Universities / CSR bias entities / Social orientated
foundations / Islamic Finance entities, Muslim
business bodies & Tourism Ministries
￮ Website, Blog & other Social Media platforms to be
employed to increase visibility to the world
￮ Development & Implementation of G.I.F.T.
Certification programs & G.I.F.T. Summit or
Conference, Gala Events to be organised by the
Partnership
￮ Development & Formation of the world’s first G.I.F.T.
Alliance & Directory Handbook?
23

24. Project&CommercializationPlan#.1
RESOURCESREQUIREMENTS
￮ Malaysia: G.I.F.T. Malaysia will register with ROC as
S/B & regulated by existing authorities of Malaysia
(similar for world)
￮ Listing of G.I.F.T.s in bourses may be considered
using capital mechanism or crowd-funding like
Alibaba, Grab...in less than 5 years time for all G.I.F.T.
entities
￮ Proposer will rent an interim office space with ICT
facilities to conduct research and develop
framework, SOPs of supporting platforms e.g.
Academy, Advisory Board, Alliance, Directory....etc...
￮ Main sponsor(s) may allocate working space in its
premises for coordination or other related activities
￮ Note: SSE (UK) took 18 months from idea to pre-IPO
maturity stage & has raised US$ 1,000,000.00
24

25. Project&CommercializationPlan#.2
FINANCIALCONSIDERATIONSAND
COMMERCIALIZATIONPLAN
￮ Initial request of working grant of RM 15,000 per month ( 1
year) to cover salary, living & incidental expenses, visits
to Islamic Tourism Associations & key person(s), funds to
be requested for training programs (Islamic Finance,
Islamic Tourism, etc) of Developer & Originator of
concept
￮ Originator to consider fund-raising thru “Certified Islamic
Finance & Tourism Professional / Islamic Investment and
other related tourism certification programs” (To be
determined)
￮ Fund –raising thru “World’s Summit /Conference and
Global Leadership Awards on G.I.F.T. Inaugural Gala
Event hosted by SPONSOR CO (To be determined)
(Separate Event Organising proposals can be tabled)
￮ Self generating revenues from set up, consultancy
services, talks, training programs on G.I.F.T.
￮ G.I.F.T. Academy or CoE to be listed in less than 5 years
(Note: SSE (UK) took 18 months from idea to pre-IPO
maturity stage and has raised about US$ 1,000,000.00) 25

26. Project&CommercializationPlan#.3
PotentialCommercializationPlan
 Certified G.I.F.T. Professional (GIFT-Pro) – 2 -3 day
intensive program, 300 pax at USD 1,500 per pax = USD
45,000.00
 G.I.F.T. Inaugural Gala & Awards Night – 500 pax at USD
100 per pax per table of 10 = USD 50,000.00
 Platinum (1 @USD10 K), Gold (2 @USD 5K each), Silver (4
@USD 3K each) & Copper (8@ USD 1.5K each) Sponsors’
tables: projected revenues @100% take up rate = USD
44,000.00
 Corporate & CEOs’ write up ads on Inaugural G.I.F.T.
Handbook: Projected revenues of 30 X USD 5,000/Co =
USD 150,000.00
 Project revenues from above= USD 289,000.00 X 4.0 (RM
1,156,000.00)
 Revenues from Consultancy and services rendered by
SPONSOR Partnership Association (To determine)
 Projected revenues from advertisements estimated to
be USD 500,000.00 per year from each country specific
G.I.F.T. Directory / Handbook (57 OIC members)
 Note: Proposal Papers for G.I.F.T. Malaysia’s Inaugural
Gala & Awards Night are ready! 26

27. CONCLUSION
￮ G.I.F.T. concept is new and fully Malaysian
￮ None from the Islamic community?
￮ Necessitate extensive R & D activities,
development of strategic framework and
related documentation (SOPs)
￮ SPONSOR CO proposed to be the Global
Advocate of G.I.F.T. Concepts Partnership
(Shiraka)
￮ SPONSOR proposed to spearhead the first
G.I.F.T. Academy / CoE (Akamiyy) for the
world!
￮ SPONSOR proposed to be the leading
pioneer Incubator & Accelerator of (Ajila) of
G.I.F.T. to the world
￮ Approve the working grant of RM 15,000 /
month / year for originator of concept
27

28. MINORACCOMPLISHMENTS
 International & local award-winning writer (Commonwealth
Navies & Anugerah Usman Awang)
 Author: Servant Leadership 1.0 – Serve to Lead & Servant
Leadership 2.0 – Principles of SERVANTHOOD (with
precepts from major Holy Books) published in major dailies
and online portals
 Author: Islamic & Christian Financial Concepts, other
Wealth Management / Thematic Concepts according to the
Holy Books available in Linked In- SlideShare (or google
author’s name)
 Chief Editor & Event Organizer, LEADERS publication
 Former Columnist with the New Straits Times –Property
Column with published articles on Wealth Creation,
Investment and Property. E-Commerce published in mags.
 Former HOD – Sales & Editor, Niche Publications (Halal, Oil
& Gas, Tourist, Agriculture publications & Internet
Solutions. Secured 10 Millions deal for TM Publications
from Tourism Ministry
 Certified Master Financial Planner (MFP), USA
 Certified Professional Landlord (CPL), USA
 Certified Islamic Estate Planner (IEP), Malaysia
 Fellow, American Academy of Financial Management, USA 28

29. Doinggooddeeds…Quran
“And those who believed and did good
works, that for them is a tremendous
reward (in Paradise).”
Quran 5 : 9
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Thanks…TheNextStep?
Any questions?
You can find me at: johnnymoi7@yahoo.com oror 012 371 0788