2. BACKGROUND/INTRODUCTION
9th Islamic Conference of Tourism
Ministers in Niamey, Niger (21 – 23 Dec
2015):
○ Last 2 decades of emergence of Sharia products
and services in tourism related environment
○ Islamic Tourism now recognized as a major
component of global economy driver
○ Urgent need to re-vitalise the economic
development and growth across Islamic countries
○ New concept in economic financing and practise
○* None in the world yet! SPONSOR to champion
G.I.F.T. Alliance & Directory…
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3. ISLAMICFINANCE&TOURISM
“Say, [O Muhammad], ‘Travel through the land and
observe how He began creation. Then Allah will
produce the final creation. Indeed Allah, over all things
is competent.”
Surah Al – Ankabut 29 : 20
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5. Background#3
CURRENTPOSITION
New emerging concepts in Islamic
Finance Tourism with challenges and
opportunities:
CHALLENGES:
○ Lack of unified and global Islamic standards
and certifications
○ Financial constraints in economic
development activities
○ Gender restriction in work and employment
○ Differences in the influence of Islamic values
and beliefs
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6. OPPORTUNITIES:
Leverage on Islamic Finance and
Tourism for economic growth
Innovative tourism products and
services e.g. cultural and heritage
tour packages
Development & production of
G.I.F.T. Directory (Master & country
specific)
Formation of G.I.F.T Alliance
Network worldwide
Use of Social Media & ICT now to
reach wider audience globally
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7. Background#4
CURRENTPOSITION–KEYAREASOF
RESEARCH&DEVELOPMENT
○ Policy & regulation for a sustainable G.I.F.T.
Entity – To develop
○ Education, training & awareness activities
in Islamic Finance & Tourism – To develop
○ Research & Development activities – To
develop
○ Metric tools or methodologies to
measure the impact (Islamic Finance &
Tourism) – To determine and develop
○ Creating a sustainable framework for
localised / universal G.I.F.T. – To develop
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8. Background#5
ASSUMPTIONS
○ Will adopt, enhance and develop policies & guidelines in
setting up as G.I.F.T. (HQ and members)
○ Encourage new and existing members (Tourism related)
to join as founding members of G.I.F.T.
○ Regulated and supported by relevant authorities of
Malaysia or country-specific especially by country’s
Ministry of Finance and / or Tourism and other related
agencies
○ Initial funding by SPONSOR under its CSR or other funding
program by other sponsors
○ SPONSOR to spearhead the first Global Islamic Finance &
Tourism - Centre of Excellence (CoE) to the world (
Akamiyy)
○ SPONSOR proposed to be the Leading Islamic Finance &
Tourism Incubator & Accelerator in related activities &
development
○ SPONSOR to be the Global Evangelist (Dakwah) of G.I.F.T.
by offering turnkey solutions to the world!
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9. ProjectObjective#.1
PROJECTOBJECTIVES
○ To develop the first Global Islamic
Finance & Tourism entity for Malaysia
○ To enhance the positive image of
Islam & related government agencies /
stakeholders of country specific
○ To assist other 3rd World nations &
Muslim countries in developing similar
G.I.F.T.s leveraging on related Networks
○ To be the pioneer CoE in Global Islamic
Finance & Tourism education and
consultancy (Akamiyy)
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10. ProjectObjective#.2
PROJECTOBJECTIVES
○ To develop the first Global Islamic
Finance & Tourism Directory
(Guidebook)
○ To undertake a situational analysis of
Islamic Finance & Tourism in Islamic
countries
○ To research and develop Islamic
Finance & Tourism in Muslim countries
○ To provide a Strategic Road Map and
Action Plan to develop and promote
Global Islamic Finance & Tourism
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11. ProjectObjective#.3
BRIEFDESCRIPTIONOFSTRATEGY
○ G.I.F.T will be created with:
○ Latest ICT technologies
○ Competent people (guided by
Professional Team) / Entrepreneurs /
Government agencies / Muslim
Scholars and Academia
○ G.I.F.T. will bring together the
government, financial & business
entities and investors and perhaps the
Muslim community at large!
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12. ProjectObjective#.3
STRATEGY:SUPPORTINGPLATFORMS:
○ Formation (Balwara) of G.I.F.T. – Framework & Guidelines
○ G.I.F.T. Advisory Board (Sura) – Policies & Direction
○ G.I.F.T. Partners Incorporated – Finance & Tourism Business Partnership
/ Alliance (Shiraka)
○ G.I.F.T. Bonds (Dimma) and Sukuks – Raising capital: bonds and funds
○ G.I.F.T. Academy / CoE ( Akamiyy)– Promotion for the science and art
activities of Global Islamic Finance & Tourism (G.I.F.T.)
○ G.I.F.T. Institute (Hay’a) – Promotion of educational activities
○ G.I.F.T. Advisory & Research (Dirasa) – Provision of advisory services,
identify investment opportunities, conduct due diligence and
manage transactional activities
○ G.I.F.T. Growth Fund (Numuin, Rifi) – Issuance of growth funds: matured
market using Islamic funds and principles?
○ Accelerator Fund (Ajila) – To expedite growth of budding enterprises
using Islamic funds and principles?
○ Accessment Advisory (Mihak) – To measure and monitor social-
environment impact? To include spiritual impact?
○ G.I.F.T. Foundation (Insa) – Capital market enhancement activities that
scale up positive impact of the SPONSOR entity
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13. ProjectObjective#.4
BroadConceptsofG.I.F.T.
○ Mobilizing public & private capital for
development in tourism areas
○ Ecosystem of people and
organizations in tourism related areas
designated
○ Access to the financial & tourism
markets
○ Using Shariah compliant financial
instruments to finance tourism
projects and activities
○ Concepts underlying above activities
are economic, cultural and/or religious
conservative sensitive
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14. Project Objective#.5
G.I.F.T.GROWTHFUND
○ Accelerator program that assists tourism
enterprises matching capital to different
stages of growth by Islamic Finance
principles and instruments
○ Cover key areas: Water, Sanitation, Energy,
Food, Agriculture, Education, Healthcare,
Green Technology, Environmental friendly
and Tourism (Halal)
○ Islamic Finance for Tourism may include
seed capital, early stage capital, growth
capital, bridging capital and exits using
Islamic business & financial facilities
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16. ProjectObjective#.7
MARKETVALUECHAIN–UTILIZINGISLAMIC
FINANCE&TOURISMPRINCIPLES
At National and Muslim countries
Cooperation level:
○ Organize G.I.F.T. events, conferences,
workshops, forums & stakeholders’
activities
○ Utilize the media, satellites, channels,
publishing special editions of
directories, supplements and
magazines on G.I.F.T.
○ Development of country-specific G.I.F.T.
entity with publishing dept
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17. ProjectObjective#.8
MARKETINGSTRATEGY&TARGET
MARKETS
○ A Comprehensive Marketing Plan will be
developed upon approval that includes:
○ Above & below the line marketing activities
○ Supplemented by Social or Digital Media
○ Target markets includes Social Investors,
Govt related agencies, Financial Institutions,
Community organizations, Green
Development Agencies, Social
Entrepreneurs, Philanthropic Bodies, Muslim
business entities, retailers, cultural &
heritage stakeholders and all tourism
related entities…
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18. ProjectObjective#.9
KEYCHALLENGESING.I.F.T.-
○ Development of new concepts of G.I.F.T.
○ Lack of international standards
○ Lack of specialised national entities
○ Products & Services development – Niche
and value-added
○ Branding – Creation of unique name &
image of G.I.F.T.
○ Pricing – Standard and variation (Islamic)
○ Positioning – Creation and communication
of distinct position
○ Promotion – Traditional & Social Media
usage
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19. ExpectedOutcome#.1
Revenues / Trade statistics from Islamic Tourism
USD 80 B – USD 145 B (2006)
USD 151 B (2015)
Projected: USD 243 B (by 2021)
Projected growth rate of G.I.F.T. entities
exceed existing GDP growth rate of most
Islamic countries (above 4 statistics from UN
studies)
Projected halal trade: USD 2.1 Trillion (2017) –
Dr. Mohd Damak ( Global Head-Islamic Finance
[Standard & Poor]
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20. ExpectedOutcome#.2
POSITIONINGSTATEMENTS
○ Malaysia: SPONSOR Partnership (Islamic
name, Shiraka) - Global Champion of G.I.F.T.
Alliance & Directory
○ Rest of the World: “Country specific of G.I.F.T.
(Under the flagship of the SPONSOR /
Partnership)
○ G.I.F.T. of The Future!
○ Catchword: “Global Islamic Finance &
Tourism” Partnership (Shiraka)!
○ “SPONSOR CO: The Leading Evangelist of
Islamic Finance & Tourism (G.I.F.T.)!
○ SPONSOR: The Global Advocate of Islamic
Finance for Tourism!
○ “Tourism Not Tanks (TNT)
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21. ExpectedOutcome#.3
BRANDINGSTRATEGY
○ Malaysia: “World’s first “Global Islamic
Finance & Tourism Association!”
○ Rest of the world: “Country-specific Global
Islamic Finance & Tourism Association”
○ Tagline: Global Tourism of the Future!
○ Will use both traditional and digital media to
create branding to public and world at large
○ Syariah compliance tourism activities
○ Global Islamic Finance & Tourism
Partnership (Shiraka)!
○ SPONSOR CO: The Global Advocate of Islamic
Finance for Tourism!
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22. ExpectedOutcome#.4
PRODUCT/SERVICESTRATEGY
○ Provides an investor-friendly & Shariah
business platform in tourism business
developed from Legal, Government, private
sector and all tourism related entities for all
countries particularly the Muslim
community
○ SPONSOR will provide assistance and end-
to-end consultancy services to countries
intending to start their G.I.F.T. entity
○ SPONSOR (Partnership) will be the Academy
& Centre of Excellence (CoE) in G.I.F.T. to the
world
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23. ExpectedOutcome#.5
PROMOTIONSTRATEGY
○ Includes all activities in both traditional & digital
media to create awareness
○ Printed & digital info about entity and services
○ Alliances with other Tourism Associations / World’s
Social Development bodies / UN agencies /
Universities / CSR bias entities / Social orientated
foundations / Islamic Finance entities, Muslim
business bodies & Tourism Ministries
○ Website, Blog & other Social Media platforms to be
employed to increase visibility to the world
○ Development & Implementation of G.I.F.T.
Certification programs & G.I.F.T. Summit or
Conference, Gala Events to be organised by the
Partnership
○ Development & Formation of the world’s first G.I.F.T.
Alliance & Directory Handbook?
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24. Project&CommercializationPlan#.1
RESOURCESREQUIREMENTS
○ Malaysia: G.I.F.T. Malaysia will register with ROC as
S/B & regulated by existing authorities of Malaysia
(similar for world)
○ Listing of G.I.F.T.s in bourses may be considered
using capital mechanism or crowd-funding like
Alibaba, Grab...in less than 5 years time for all G.I.F.T.
entities
○ Proposer will rent an interim office space with ICT
facilities to conduct research and develop
framework, SOPs of supporting platforms e.g.
Academy, Advisory Board, Alliance, Directory....etc...
○ Main sponsor(s) may allocate working space in its
premises for coordination or other related activities
○ Note: SSE (UK) took 18 months from idea to pre-IPO
maturity stage & has raised US$ 1,000,000.00
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25. Project&CommercializationPlan#.2
FINANCIALCONSIDERATIONSAND
COMMERCIALIZATIONPLAN
○ Initial request of working grant of RM 15,000 per month ( 1
year) to cover salary, living & incidental expenses, visits
to Islamic Tourism Associations & key person(s), funds to
be requested for training programs (Islamic Finance,
Islamic Tourism, etc) of Developer & Originator of
concept
○ Originator to consider fund-raising thru “Certified Islamic
Finance & Tourism Professional / Islamic Investment and
other related tourism certification programs” (To be
determined)
○ Fund –raising thru “World’s Summit /Conference and
Global Leadership Awards on G.I.F.T. Inaugural Gala
Event hosted by SPONSOR CO (To be determined)
(Separate Event Organising proposals can be tabled)
○ Self generating revenues from set up, consultancy
services, talks, training programs on G.I.F.T.
○ G.I.F.T. Academy or CoE to be listed in less than 5 years
(Note: SSE (UK) took 18 months from idea to pre-IPO
maturity stage and has raised about US$ 1,000,000.00) 25
26. Project&CommercializationPlan#.3
PotentialCommercializationPlan
Certified G.I.F.T. Professional (GIFT-Pro) – 2 -3 day
intensive program, 300 pax at USD 1,500 per pax = USD
45,000.00
G.I.F.T. Inaugural Gala & Awards Night – 500 pax at USD
100 per pax per table of 10 = USD 50,000.00
Platinum (1 @USD10 K), Gold (2 @USD 5K each), Silver (4
@USD 3K each) & Copper (8@ USD 1.5K each) Sponsors’
tables: projected revenues @100% take up rate = USD
44,000.00
Corporate & CEOs’ write up ads on Inaugural G.I.F.T.
Handbook: Projected revenues of 30 X USD 5,000/Co =
USD 150,000.00
Project revenues from above= USD 289,000.00 X 4.0 (RM
1,156,000.00)
Revenues from Consultancy and services rendered by
SPONSOR Partnership Association (To determine)
Projected revenues from advertisements estimated to
be USD 500,000.00 per year from each country specific
G.I.F.T. Directory / Handbook (57 OIC members)
Note: Proposal Papers for G.I.F.T. Malaysia’s Inaugural
Gala & Awards Night are ready! 26
27. CONCLUSION
○ G.I.F.T. concept is new and fully Malaysian
○ None from the Islamic community?
○ Necessitate extensive R & D activities,
development of strategic framework and
related documentation (SOPs)
○ SPONSOR CO proposed to be the Global
Advocate of G.I.F.T. Concepts Partnership
(Shiraka)
○ SPONSOR proposed to spearhead the first
G.I.F.T. Academy / CoE (Akamiyy) for the
world!
○ SPONSOR proposed to be the leading
pioneer Incubator & Accelerator of (Ajila) of
G.I.F.T. to the world
○ Approve the working grant of RM 15,000 /
month / year for originator of concept
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28. MINORACCOMPLISHMENTS
International & local award-winning writer (Commonwealth
Navies & Anugerah Usman Awang)
Author: Servant Leadership 1.0 – Serve to Lead & Servant
Leadership 2.0 – Principles of SERVANTHOOD (with
precepts from major Holy Books) published in major dailies
and online portals
Author: Islamic & Christian Financial Concepts, other
Wealth Management / Thematic Concepts according to the
Holy Books available in Linked In- SlideShare (or google
author’s name)
Chief Editor & Event Organizer, LEADERS publication
Former Columnist with the New Straits Times –Property
Column with published articles on Wealth Creation,
Investment and Property. E-Commerce published in mags.
Former HOD – Sales & Editor, Niche Publications (Halal, Oil
& Gas, Tourist, Agriculture publications & Internet
Solutions. Secured 10 Millions deal for TM Publications
from Tourism Ministry
Certified Master Financial Planner (MFP), USA
Certified Professional Landlord (CPL), USA
Certified Islamic Estate Planner (IEP), Malaysia
Fellow, American Academy of Financial Management, USA 28