World's first Islamic Social Stock Exchange (ISSE) with Strategic, Scriptural, Technology, Global Standards, AI & DA Frameworks by ISSE Academy

1. WORLD’s FIRST ISLAMIC SOCIAL STOCK EXCHANGE (ISSE)”:
WITH STRATEGIC, SCRIPTURAL, TECHNOLOGY-ESG, GLOBAL
STANDARDS, AI & DA FRAMEWORKS BY ISSE ACADEMY
Johnny Moi I Founder I ISSE Academy

2. FOUNDER BACKGROUND
• Ex Naval Officer, responsible for setting up first Navy Computer School with help from Royal Navy
• Principal Staff Officer II, Manpower & Training Directorate, Department of Navy, Ministry of Defense,
Malaysia – responsible for HRD plans and policies making for Royal Malaysian Navy
• International (Commonwealth Navies) & local (Anugerah Usman Awang) award-winning writer on
Technology, Strategy and Leadership. Former Columnist for New Straits Times newspapers
• Author: World’s first Islamic Social Stock Exchange, world’s first Christian Social Stock Exchange, world’s
first Artificial Intelligence Social Stock Exchange & World’s Integrated Stock Exchange (ISSE) with
Strategic, Scriptural, Technology-ESG, AI & Global Standards Frameworks
• Author: Servant Leadership 1.0 – Serve to Lead, Servant Leadership 2.0 – Principles of SERVANTHOOD &
Servant Leadership 3.0 – Principles of SERVITUDE (Precepts - Holy Books)
• Author: Christian Money Concepts, Christian Financial Planning Concepts, Islamic Wealth Concepts,
Islamic Financial Planning Concepts, Christian Investment Concepts…
• Certified Islamic Estate Planner (IEP) – As Salihin, Malaysia, Certified Master Financial Planner (MFP) USA
• Inspired by Almighty God to leave a legacy with like - minded people that will benefit mankind by
enhancing present Stock Exchanges systems and operations thru ISSE Academy offerings

3. FOUNDER’S STORY• Introduction: Let me start my story by telling you where I am today. I am on a mission to unlock the potential of people and ideas in the
complicated world of stock investment. And I do by helping people with knowledge skill we use in stock investment /trading but neglect –
Wisdom! I hope to achieve this by creating ISSE Academy to promote the art & science of the new World’s Integrated Stock Exchange (ISSE)
• Background: I am passionate about stock investment because I was someone who invested in stock and was completely wiped out in the Stock
Exchange Crash of 1987. My passion for the lost and hurting investors grew and I start to look for knowledge and wisdom to help others. I read
and researched on stock investment and leadership and had written articles on Financial Planning, Investments, Money, Business, Work,
Leadership…and other related subjects with precepts from the Holy Books notably the Quran and Bible and emerging trends in AI.
• Triggering events: I read and saw emerging trends in Responsible Investing, Faith-based Investing, development and operation of Social Stock
Exchanges and the usage of AI and related technologies to power the “Stock Exchange of the Future.” But no Scriptural Principles or Frameworks
from the main faiths of the world. I was invited by Tan Sri Lim Kok Wing, founder of the LimKokWing University worldwide to develop Malaysia’s
first Social Stock Exchange. I was challenged: create a model that his 150 professors have not done before! I revised the proposals 3 times but we
have different perspectives in the vision & mission of Malaysia’s first Social Stock Exchange. I am indebted to him for his guidance.
• Milestone actions: My plan was to impress Lim Kok Wing and his Team with facts, figures and examples of Social Stock Exchanges in operations (a
few now in existence) and pitched with passion. I had passion but not enough focus and ‘meat.’ I failed in my first attempt.
• Turning points / Crisis: When I finished my presentation to Tan Sri Lim Kok Wing and then another Dubai investor later, they smiled – Yes, thank
you but we need more ideas what you are talking about. The Dubai investor said that I was up to strong competition from the Muslim scholars
and financial professionals on the new concept of world’s first Islamic Social Stock Exchange (none yet). I was crushed both times but did not give
up!
• Conclusion & Resolution: I prayed earnestly. I ask God for guidance – to send people, organization and resources to help Create, Educate &
Innovate Responsibly by setting up ISSE Academy to promote all about this new World’s Integrated Stock Exchange (ISSE): “Stock Exchange of the
Future.” “And we know that all things God works for the good of those who love Him, who have been called according to His purpose.” - Bible
• Call for Action: Will YOU and / or your organization want to part of this noble project to create a lasting legacy that will please God and
fellow beings? Encouragement: “And those He predestined, He also called, those He called, He also justified, He also glorified.” - Bible

4. TEAM PROFILE
Board of Advisors (under invitation):
• Tan Sri Zeti (former Governor of Bank Negara) / Tan Sri Rafidah Aziz (former Minister of Trade &
Industry) / Tan Sri Kamal Salih: former MP and Founder of MIER – To be invited to be Chairperson
• Dato Seri Tajuddin Atan – Chairman, Bank Muamalat, former CEO of Securities Commission M’sia
• Prof Dr. Tajuddin Rasdi – UCSI Professor, Social Activist and Columnist on STAR newspapers
• Dato Nik Mohd Affendi – Author: Islam and Wealth & Islam and Business
• Norm Franz – Author: Money & Wealth in the New Millennium
• Rick Heeren – Author: Marketplace Ministries
• Ed Silvoso – Author: Anointed for Business
• Bernard Marr – Internationally best selling author, speaker, futurist on AI (1.5 million followers)
• Lt Cmdr Johnny Moi (Retd.) – Founder & Chief Serving Officer, ISSE Academy

5. VALUE PROPOSITION, PRODUCT / SERVICES
DESCRIPTION
Responsibly Create * Educate * Innovate * ISSE - Stock Exchange of the Future!
• To create the best Center of Excellence (ISSE Academy) that will promote the art and science of Islamic
Social Stock Exchange (Stock Exchange of the Future) to the world
• ISSE Academy will create, educate and innovate learning programs and promotional activities to
promote the realization of ISSEs to the world at large by integrating Strategic, Scriptural, Technology –
ESG, Global Standards and AI and DA frameworks among others
• ISSE Academy will leverage on AI, Block chain, Mobile, Cloud Computing and related ICT technologies to
enhance the overall technological advancement of Future Stock Exchanges
• ISSE Academy will work with Main Stock Exchanges and related stakeholders in the stock trading
environment and industry
• ISSE Academy will create the world’s first International Association of Islamic Social Stock Exchanges
(IAISSE) to promote goodwill and understanding in the Stock Exchanges’ world
• Note: WISE Academy is made up of 4 Core Academies – World’s Integrated Stock Exchange, Islamic Social
Stock Exchange, Christian Social Stock Exchange & AI Social Stock Exchange for faith-based stakeholders

6. MARKET SIZE
• Estimated USD 95 trillion, 2019 – World Federation of
Exchanges
• Sharia markets – USD 2.1 trillion (2017): Dr.Mohd Damak,
Head of Islamic Finance (S & P)
• USD 60 – 70 trillion – (2017 – United Nations Environment
Program) - Principles for Responsible Investment (PRI)
• USD 21 trillion (BRI Inspired Investing Group / Pew Research)
• AI markets – 15.74 trillion by 2030 (pwc.com)

7. MARKET SEGMENT ANALYSIS
Will include the following:
• Main Stock Exchanges
• Investment Banks / Houses
• Stockbrokers
• Investors of listed products at Stock Exchanges
• Faith-based investors – Individuals, Investment Firms, Institutional entities
• Equity research analysts
• Fund Managers – Hedge Funds, Mutual Funds, ETF…
• Social Enterprises
• Syariah trading participants
• Christian compliant trading participants
• Government agencies and authorities
• Social Stock Exchange entities (listed and emerging)
• Faith-based scholars and academia
• Technology - ESG entities
• AI entities
• CSR orientated entities / organizations

8. BUSINESS MODEL
The Business Model of ISSE Academy will include:
• Provision of professional training programs in Responsible Investing, Global
Finance, Social Enterprise Business, Faith-based Investing, AI Investment…
• Provision of turnkey consultancy services to set up ISSE / faith-based Social Stock
Exchange entities in the world
• Provision of Global / Local Inaugural or annual Events organization services
• Provision of services in Annual Gala & Awards & Handbook activities
• Seeking grants and fund raising activities to enhance financial standing
• Corporate, individual, private or government sponsorship
• Self sponsorship

9. FINANCIAL CONSIDERATIONS
Flexible Budget description: A request of seed capital / investment of USD 250,000
each to start up the ISSE Academy and related activities (ISSE):
• 20 % - Living expenses, travel expenses, incidental & training expenses for team
• 20 % - Center of Excellence set up and employment of HODs
• 20 % - Product development, project expenses & HOD recruitment
• 20 % - Marketing related expenses and recruitment of Marketing Head & staff
• 20 % - capital reserve for unforeseen circumstances and expenses

10. KPIs & MILESTONES
On receipt of seed capital / financial aid / investment:
• Creation of ISSE Academy & Strategic platforms – Immediate
• Creation of professional courses (ISSE) – within 6 months
• Creation of turnkey consultancy services – within 1 year
• Creation of Inaugural Gala & Awards Event – within 1 year
• Employment: various HODs for ISSE Academy –within 6 months
• Expansion: Projected > courses, 5 ISSE (any country) – from 2nd year
• 3rd to 5th year: Pre IPO offer & IPO listing
• Exit Plan: None

11. POTENTIAL COMMERCIAL PLAN WITHIN 1 YEAR
• Certified Professional Training Programs: 300 pax @USD 1,500/pax = USD 450,000
• ISSE / SSEs Inaugural Summit Event: 500 pax @USD 100/pax X = USD 50,000
• Corporate & CEOs advertisements at Inaugural Summit event: 30 X USD 5,000 = USD 150,000
• Table sponsorship: Platinum (1 X USD 10,000), Gold (2 X USD 5,000), Silver (4 X USD 3,000),
Copper (8 X USD 1,500) – all at 100 % take up rate = USD 44,000
• Total from above: USD 694,000
Not included:
• Consultancy and set up fees from USD 1,000,000 onwards per country
• Production of country specific ISSE Directories (Print & Online) from paid advertisers
• Fundraising & sponsorship activities
• Website, data driven technologies development services and related services for SMEs / SSEs /
Stock Exchange and related stakeholders

12. FUNDRAISING HISTORY & PLAN
ISSE Academy fundraising activities include:
• Participation in Dubai International Awards for proposals writing – up to USD 1 M (Done)
• Participation in FB Research for grants – 1. Digital Technologies 2. AI Research up to USD 100K (Done)
• Business proposals to targeted Islamic & Christian foundations and institutions (Started)
• Business proposals to targeted universities (Started)
• Business proposals to targeted Banks & Financial Institutions (Started)
• Partnership / Sponsorship with faith-based Investment Houses (Started)
Plan will include the following:
• Provision of professional courses for ISSE
• Provision of turnkey consultancy services to set up ISSEs / SSEs (Stock Exchanges)
• Provision of Global Event organization activities for ISSE of members’ countries
• Application of Grants / Financial Aid from both the Public & Private sectors
• Capital markets fundraising through equity sharing
• Peer to Peer funding?

13. OIC NEXUS, CAPITAL INVESTMENT & MARKET
Key Strategic Thrusts:
1. Strengthen sponsor country’s positioning as a global hub for ISSE / SSEs Responsible investments
2. Establish sponsor nation as a leading center for global sustainable and responsible investment
3. Develop & enhance sponsor as an international provider of responsible global wealth management
services
4. Strategic Blueprint – Created and ready for implementation to support the Key Strategic Thrusts
5. Strategy Supporting Platforms – Various platforms created and ready for implementation
6. ISSE & Faith-based SSEs created with Strategic, Scriptural, Technology-ESG, AI & Global Standards…
7. Capital Market – Listing in local Exchanges, NYSE, LSE and other Social Stock Exchanges as deemed
8. ISSE Academy will work with renowned universities & entitles to create new knowledge programs

14. SUMMARY
• Founder’s background: Former military officer who has served Kings and people of Malaysia with distinction. Award winning writer and author of several papers on Business, Strategy
& Leadership. Inspired by God to create a legacy for mankind
• Founder’s Story: Was wiped out in the Stock Market Crash of 1987. Challenged by Founder of LKW University and Dubai Investor to create SSEs
• Team Profile: Prayed to Almighty God for guidance as it is global impact – to send people and resources to create The Stock Exchanges of the Future. Team consists of proven people of
expertise who shared common goals and aspiration.
• Value Proposition & Product Description: ISSEs are Social Stock Exchange in nature but supported with Strategic, Scriptural (Islamic & Christian), Technology, AI and Global Standards
Frameworks that cater to secondary faith-based stock markets. ISSE & Faith-based SSEs (Academies) are created to promote the art & science of respective SSEs
• Market Sizes: World (partial) USD 95 trillion, 2019 (WFE), USD 60 - 70 Trillion, 2017 (UNEP –PRI), Islamic markets – USD 2.1 Trillion, 2017 Dr. Mohd Damak (S &P), Christian markets –
USD 21 Trillion ( BRI Inspired Investment Group & Pew Research) AI markets – 15.74 Trillion by 2030 (pwc.com)
• Target Market Analysis: Stakeholders include Main Stock Exchanges, emerging Social Stock Exchanges, Investment Banks & Financial Institutions, Individuals & Institutional Investors,
Fund Managers, Public & Private sectors (Investment), CSR entities, Academia…
• Business Model: Implementation of professional courses, turnkey consultancy services, Global Event Management hosting, production of Directories and fundraising activities to
support and grow the respective Academies and related activities
• Financial Considerations: Financial request of USD 69,000 each for the ISSE Academy outlined. Flexible budget utilization of 100% allocation divided into 5 areas (20% X 5)
• KPIs & Milestones (within 1 year or earlier): On receipt of financial assistance, creation of ISSE and supporting platforms immediately, creation of professional courses within 6 months,
creation of turnkey consultancy services within 1 year, creation of Gala & Awards events within 1 year, employment of various Expertise Heads within 6 months, expansion activities of
more courses and target deployment of 5 ISSEs / SSEs from 2nd year onward. 2nd to 5 year: Pre IPO and IPO Listing
• Potential Commercial Plan (ISSE Academy): Professional courses = USD 450,000, Inaugural Summit Event = USD 50,000, Corporate & CEOs Ads = USD 150,000, Table Sponsorship = USD
44,000. Projected Grand Total = USD 694,000. Did not include consultancy fees, production of Directories, fundraising & sponsorships & provision of ICT services for SMEs
• Fundraising History & Plan: Have started activities by participating in Global Award Essay competitions and application for Research Grants, Business Proposals to targeted Banks &
Financial Institutions, Faith-based Foundations, Universities & well known Investment Houses
• OIC Nexus, Capital Investment & Market: Position sponsor country as a global hub in ISSE investment activities, Strategic Blueprint and Strategic Supporting Platforms Frameworks
already created for ISSE with Strategic, Scriptural, Technology-ESG, AI & Global Standards Frameworks developed. Capital market development includes listing in local Exchanges and
any other Stock Exchanges designated. ISSE Academy will work with local & global universities and other interested organizations to pioneer ISSE & Faith-based knowledge and
applications to the world!