SlideShare a Scribd company logo
1 of 24
advanced course

business
model
marketing
Session 4
The idea
creation
process
Creating ideas
- Think of new ideas from the viewpoint of each of
the 9 building blocks
- Use what if questions
- Imagine yourself how it would be if the product
you’re interested in would be free

- Start drawing!
business
model
strategy
Now that you created a
new business model...
What does it mean for the marketing
strategy?
testing Business models
Is the new business model ready to stand up
against it’s environment?
theoretic models to use
Business model
environment
-market forces
-industry forces
-key trends
-macro-economic forces
Market forces
-market issues
-market segments
-needs and demands
-switching costs
-revenue attractiveness
Industry forces (porter)
-competitors
-new entrants
-substitute products
-suppliers and others
-stakeholders
Key trends (destep)
-technology trends
-regulatory trends
-societal and cultural trends
-socioeconomic trends
Macro economic forces
-global market conditions
-capital markets
-commodities and resources
-economic infrastructure
Business model
evaluation
-Business Model Assessment
-SWOT-analyse
business
model
presentation
presentation..
-business models are a complicated subject
-you are talking about something totally new
-that perhaps goes beyond peoples
imagination
-how are you going to tell a convincing
story?
presentation..
-visualizing with drawings
-visualize with post-it’s
-telling a visual story (p. 158/159)
-prototyping: sketch, BM-canvas, excel
calculations, market research-back up
-Prezi
…
storytelling..
-introducing new ideas
-overwinning resistance by telling a clear
story
-good stories can clarify the BM-canvas
-good stories involve listeners
-good stories are told to others, on and on..
what kind of
stories?..
-

From other successful entrepreneurs
A real life story
Some story from your childhood
Something from literature
Something about the process went trough
Emotional stories..

Add a little drama…
of video..
Link
use your business model
canvas!

More Related Content

Similar to Business model marketing course 4

Lecture#07-Developing an Effective Business Model.pptx
Lecture#07-Developing an Effective Business Model.pptxLecture#07-Developing an Effective Business Model.pptx
Lecture#07-Developing an Effective Business Model.pptx
tayyabahussain10
 
the-business-model-design-space-card-deck.pdf
the-business-model-design-space-card-deck.pdfthe-business-model-design-space-card-deck.pdf
the-business-model-design-space-card-deck.pdf
Anis Allagui
 

Similar to Business model marketing course 4 (20)

Business model canvas notes
Business model canvas notesBusiness model canvas notes
Business model canvas notes
 
Business plan development ppt babasab patil
Business plan development     ppt  babasab patil Business plan development     ppt  babasab patil
Business plan development ppt babasab patil
 
Business plan development
Business plan development    Business plan development
Business plan development
 
New Product development Stages
New Product development StagesNew Product development Stages
New Product development Stages
 
7 domain's framework
7 domain's framework7 domain's framework
7 domain's framework
 
What is a Business model?
What is a Business model?What is a Business model?
What is a Business model?
 
Business Plan Template (Design Thinking Structure)
Business Plan Template (Design Thinking Structure) Business Plan Template (Design Thinking Structure)
Business Plan Template (Design Thinking Structure)
 
Opportunity Discovery Process
Opportunity Discovery ProcessOpportunity Discovery Process
Opportunity Discovery Process
 
The search for Product-Market Fit
The search for Product-Market FitThe search for Product-Market Fit
The search for Product-Market Fit
 
Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.
Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.
Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.
 
Business model of Entreprenuers. The effective business model
Business model of Entreprenuers. The effective business modelBusiness model of Entreprenuers. The effective business model
Business model of Entreprenuers. The effective business model
 
Business Modeling Starter Kit UxBerlin
Business Modeling Starter Kit UxBerlinBusiness Modeling Starter Kit UxBerlin
Business Modeling Starter Kit UxBerlin
 
Business Modeling Starter Kit
Business Modeling Starter KitBusiness Modeling Starter Kit
Business Modeling Starter Kit
 
Business Modeling Toolkit
Business Modeling Toolkit Business Modeling Toolkit
Business Modeling Toolkit
 
1 what strategic marketing
1 what strategic marketing 1 what strategic marketing
1 what strategic marketing
 
Post Event Report of the CiMi.CON Evolution 2013 conference in Berlin
Post Event Report of the CiMi.CON Evolution 2013 conference in BerlinPost Event Report of the CiMi.CON Evolution 2013 conference in Berlin
Post Event Report of the CiMi.CON Evolution 2013 conference in Berlin
 
Lecture#07-Developing an Effective Business Model.pptx
Lecture#07-Developing an Effective Business Model.pptxLecture#07-Developing an Effective Business Model.pptx
Lecture#07-Developing an Effective Business Model.pptx
 
The many faces of business model innovation
The many faces of business model innovationThe many faces of business model innovation
The many faces of business model innovation
 
the-business-model-design-space-card-deck.pdf
the-business-model-design-space-card-deck.pdfthe-business-model-design-space-card-deck.pdf
the-business-model-design-space-card-deck.pdf
 
Business ideas and market analysis 070904 v2 (1)
Business ideas and market analysis 070904 v2 (1)Business ideas and market analysis 070904 v2 (1)
Business ideas and market analysis 070904 v2 (1)
 

More from John Verhoeven

Session 6, summary 2013 2014 -2
Session 6, summary 2013 2014 -2Session 6, summary 2013 2014 -2
Session 6, summary 2013 2014 -2
John Verhoeven
 
Session 5, brand measurement & international branding
Session 5, brand measurement & international brandingSession 5, brand measurement & international branding
Session 5, brand measurement & international branding
John Verhoeven
 
Session 4, brand strategy, extensions & activation 2013 - 2014
Session 4, brand strategy, extensions & activation 2013 - 2014Session 4, brand strategy, extensions & activation 2013 - 2014
Session 4, brand strategy, extensions & activation 2013 - 2014
John Verhoeven
 
Session 3, brand psychology 2013-2014
Session 3, brand psychology 2013-2014Session 3, brand psychology 2013-2014
Session 3, brand psychology 2013-2014
John Verhoeven
 
Session 2, creating brand value 2013 2014
Session 2, creating brand value 2013 2014Session 2, creating brand value 2013 2014
Session 2, creating brand value 2013 2014
John Verhoeven
 
Business model marketing course 5
Business model marketing course 5Business model marketing course 5
Business model marketing course 5
John Verhoeven
 
Session 5, brand measurement & international branding
Session 5, brand measurement & international brandingSession 5, brand measurement & international branding
Session 5, brand measurement & international branding
John Verhoeven
 
Session 4, brand strategy, extensions & activation
Session 4, brand strategy, extensions & activationSession 4, brand strategy, extensions & activation
Session 4, brand strategy, extensions & activation
John Verhoeven
 
Session 3, brand psychology
Session 3, brand psychologySession 3, brand psychology
Session 3, brand psychology
John Verhoeven
 
Business model marketing course 4
Business model marketing course 4Business model marketing course 4
Business model marketing course 4
John Verhoeven
 
Session 2, creating brand value 2012 2013
Session 2, creating brand value 2012 2013Session 2, creating brand value 2012 2013
Session 2, creating brand value 2012 2013
John Verhoeven
 
Branding: Session 1, introduction to branding 2012 2013
Branding: Session 1, introduction to branding 2012 2013Branding: Session 1, introduction to branding 2012 2013
Branding: Session 1, introduction to branding 2012 2013
John Verhoeven
 
Business model marketing presentatie 6
Business model marketing presentatie 6Business model marketing presentatie 6
Business model marketing presentatie 6
John Verhoeven
 
Business model marketing presentatie 5
Business model marketing presentatie 5Business model marketing presentatie 5
Business model marketing presentatie 5
John Verhoeven
 
Business model marketing presentatie 4
Business model marketing presentatie 4Business model marketing presentatie 4
Business model marketing presentatie 4
John Verhoeven
 
Business model marketing presentatie 3
Business model marketing presentatie 3Business model marketing presentatie 3
Business model marketing presentatie 3
John Verhoeven
 

More from John Verhoeven (20)

Business model marketing course 3
Business model marketing course 3Business model marketing course 3
Business model marketing course 3
 
Session 6, summary 2013 2014 -2
Session 6, summary 2013 2014 -2Session 6, summary 2013 2014 -2
Session 6, summary 2013 2014 -2
 
Session 5, brand measurement & international branding
Session 5, brand measurement & international brandingSession 5, brand measurement & international branding
Session 5, brand measurement & international branding
 
Session 4, brand strategy, extensions & activation 2013 - 2014
Session 4, brand strategy, extensions & activation 2013 - 2014Session 4, brand strategy, extensions & activation 2013 - 2014
Session 4, brand strategy, extensions & activation 2013 - 2014
 
Session 3, brand psychology 2013-2014
Session 3, brand psychology 2013-2014Session 3, brand psychology 2013-2014
Session 3, brand psychology 2013-2014
 
Session 2, creating brand value 2013 2014
Session 2, creating brand value 2013 2014Session 2, creating brand value 2013 2014
Session 2, creating brand value 2013 2014
 
Session 1, introduction to branding 2013 2014
Session 1, introduction to branding 2013 2014Session 1, introduction to branding 2013 2014
Session 1, introduction to branding 2013 2014
 
Business model marketing course 5
Business model marketing course 5Business model marketing course 5
Business model marketing course 5
 
Session 5, brand measurement & international branding
Session 5, brand measurement & international brandingSession 5, brand measurement & international branding
Session 5, brand measurement & international branding
 
Session 4, brand strategy, extensions & activation
Session 4, brand strategy, extensions & activationSession 4, brand strategy, extensions & activation
Session 4, brand strategy, extensions & activation
 
Session 3, brand psychology
Session 3, brand psychologySession 3, brand psychology
Session 3, brand psychology
 
Artikel Merken werken
Artikel Merken werkenArtikel Merken werken
Artikel Merken werken
 
Artikel starbucks
Artikel starbucksArtikel starbucks
Artikel starbucks
 
Business model marketing course 4
Business model marketing course 4Business model marketing course 4
Business model marketing course 4
 
Session 2, creating brand value 2012 2013
Session 2, creating brand value 2012 2013Session 2, creating brand value 2012 2013
Session 2, creating brand value 2012 2013
 
Branding: Session 1, introduction to branding 2012 2013
Branding: Session 1, introduction to branding 2012 2013Branding: Session 1, introduction to branding 2012 2013
Branding: Session 1, introduction to branding 2012 2013
 
Business model marketing presentatie 6
Business model marketing presentatie 6Business model marketing presentatie 6
Business model marketing presentatie 6
 
Business model marketing presentatie 5
Business model marketing presentatie 5Business model marketing presentatie 5
Business model marketing presentatie 5
 
Business model marketing presentatie 4
Business model marketing presentatie 4Business model marketing presentatie 4
Business model marketing presentatie 4
 
Business model marketing presentatie 3
Business model marketing presentatie 3Business model marketing presentatie 3
Business model marketing presentatie 3
 

Recently uploaded

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 

Recently uploaded (20)

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLJAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 

Business model marketing course 4