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Jon Pryor Creative CV.pdf
- 1. JON PRYOR Partnerships, Events, Content, Media
- 2. HIGHLIGHT’S ‘REEL’ • Consumer and Sports marketing communications professional with extensive experience across big budget/big brands to small projects or challenger brands • Sports sponsorship activation of the UK’s largest grassroots football programme – McDonald’s partnership with the UK football associations • Won for the Adidas PR account (Middle East), retained for 5yrs • Led a wining pitch for This Girl Can PR account (Sport England) • Full P&L responsibility of $2million USD client revenue. • Grew P&G business by 90% over 4 years • Managed an overseas office of 15+ multinational talent • PR Week Award 2020 winner, PRCA 2020 Finalist and BT Sport Industry shortlisted for Join The Movement, Sport England. 72 celebrities backed the campaign, 500+ articles, 6 x TV pieces
- 4. WORK
- 5. FOOTBALL FOCUS I have a solid working knowledge of the professional and grassroots football environment, working with the UK’s Football Associations whilst running the McDonald’s community football PR programme
- 6. PARTNERSHIPS – worked with celebrities, sports athletes and social influencers on talent partnerships that connected my client’s brands to their audience passion points
- 7. EVENTS – expertise covers small press events to large multi-day experiences for media, social influencers, brand ambassadors, celebrity talent and other brand stakeholders.
- 8. CONTENT CREATION developed entertaining, informative video content, driving consumer action, through social sharing, paid support and placed within media interviews
- 9. Placed stores in national, lifestyle, sport, trade & regional media Media interviews with campaign ambassadors, case studies and executives PA Newswire re-production (avg. 60+ articles), picture distribution and video partnerships Commentary secured on national & regional BBC radio, plus commercial stations Integration of social channels and scheduled story telling Media strategies – that delivers awareness and action Worked with TV forward planners and producers for in studio, live outside broadcast and pre-records
- 10. CV
- 11. Red Consultancy, Associate Director, London clients: McDonalds, Sport England, Activision May 15 – May 21 Freelance, Associate Director, Hill & Knowlton and Ketchum, London Sept 14 – May 15 • Leading Pan-European launch events and toolkit creation for Adidas (ULTRABOOST launch in NYC), Ariel (Future Fashion in Berlin) and Bombay Sapphire (Worlds Most Imaginative Bartender - Spain & London). • Full P&L responsibility for sustaining & growing high six figure client revenue and managing a team of 12 • Led and won the pitch for Sport England, This Girl Can and Join The Movement (PR Week Award 2020 winner, PRCA 2020 Finalist and BT Sport Industry shortlisted) • Successfully expanded the PR strategy and content focus of McDonalds Fun Football programme over 5 year period Porter Novelli, Director, Dubai UAE clients: P&G portfolio, adidas, Mercedes Benz, BP Castrol May 07– June 14 • Responsible for the profitability and development of the Dubai office of Porter Novelli • Led and won the pitch for the Adidas account, retained for 5+ years • Full P&L responsibility of $2million USD client revenue. • Grew P&G business by 90% over 4 years • Managed an office of 20+ multinational talent Global and boutique PR agencies, AM – SAD, Birmingham & London 1997 - 2007 • Firefly Communications, Cohn & Wolfe, Edelman, Wyatt International (Birmingham) & Johnson King PR Education 1986 – 1997 • 1993 – 1997: University of Lincolnshire & Humberside, 2:1 BA (Hons) Business Studies & Marketing Communications • 1986 - 1992: Bishop Walsh Secondary School, Birmingham, 3 x A-Levels, 9 x GCSE
- 12. JON PRYOR Tel: 0757 215 2114 E: jonpryorjp@gmail.com Me: Cyclist, swimmer, runner, live music & football