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DPC Webinar ISV Special Interest Series: Marketing and Building a Presence Through Social Media Channels for ISVs

ISV Special Interest Series: Marketing and Building a Presence Through Social Media Channels for ISVs

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DPC Webinar ISV Special Interest Series: Marketing and Building a Presence Through Social Media Channels for ISVs

  1. 1. dynamicpartnerconnections.com Marketing and Building a Presence Through Social Media Channels for ISVs Jon Rivers
  2. 2. Bio
  3. 3. People are sharing more than ever before 1M pieces of content shared every 20 minutes 300 hours of video uploaded to YouTube per minute 5,700 tweets per second
  4. 4. Being social vs. strategic social Only 17% of US companies identify their social strategy as mature. 83% of Fortune 500 companies have corporate Twitter accounts 80% of Fortune 500 companies are on Facebook 97% of Fortune 500 companies have a corporate presence on LinkedIn 6 out of every 10 LinkedIn users are interested in industry insights
  5. 5. What’s top of mind for savvy social-minded companies? Drive engagement Analyze sentiment Listen everywhere
  6. 6. 72% of all internet users are now active on social media Pew Research Center Listen to what people are saying Learn how people really feel about your business See how you stack up to competitors Listen everywhere
  7. 7. 39% of companies do not track their social media responses at all Satmetrix Determine your share of voice across social channels Know who your key influencers are Figure out what is resonating with the market Analyze sentiment
  8. 8. 55%of companies ignore all customer feedback on Twitter and Facebook Satmetrix Foster conversations about your brand across social channels Turn insight into action with proactive participation Capture feedback and respond quickly to escalated issues Drive engagement 1Source: http://www.mediabistro.com/alltwitter/ brands-ignore-customers-social-media_b22814
  9. 9. Proof that LinkedIn WORKS!Social: Website visitors from social LinkedIn Facebook
  10. 10. A recent study revealed that members who also joined LinkedIn Groups and then got actively involved in discussions got 4x more exposure than those who did not!
  11. 11. jon.rivers@datamasons.co m www.linkedin.com/in/jonrivers/ @Jon_rivers or @datamasons https://plus.google.com/+JonRivers http://www.datamasons.com/blog/

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