This masterclass delivered to creative agencies, startups, and corporate alike. It covers positioning (what's your story), promotion (what's your channel), platform (what's your measure), as well loads of case studies and resources. More info on these and other workshops here: https://www.jonasaltman.com/#speaking-1-section

1. T H I N K I N G + W O R K I N G
L I K E A N E T W O R K

2. THINKING + WO RKING
LI K E A NET WO R K
PT1: POSITIONING
WHAT’S YOUR STORY?
PT1: PROMOTION
WHAT’S YOUR CHANNEL?
PT1: PLATFORM
WHAT’S YOUR MEASURE?

3. H E L L O ! I ’ M J O N A S

4. I ’ M A N E R D

9. Test
Measure Learn

10. Test
Measure Learn
TACTICS

11. L E T ’ S TA L K : S O C I A L M E D I A

12. DIGITAL

13. D I G I T A L
S T R A T E G Y
D I G I T A L
M A R K E T I N G
D I G I T A L
F U T U R E
D I G I T A L
M U S I C
D I G I T A L
D E S I G N
D I G I T A L
I N N O V A T I O N
D I G I T A L
N A T I V E S
D I G I T A L
C H O P S
D I G I T A L
P H O T O
G R A P H Y

14. N E T W O R K E D
S T R A T E G Y
N E T W O R K E D
M A R K E T I N G
N E T W O R K E D
F U T U R E
N E T W O R K E D
M U S I C
N E T W O R K E D
D E S I G N
N E T W O R K E D
I N N O V A T I O N
N E T W O R K E D
N A T I V E S
N E T W O R K E D
C H O P S
N E T W O R K E D
P H O T O
G R A P H Y

15. V a l u e i n a n e t w o r k i s a b o u t
w h a t y o u c o n n e c t , n o t w h a t
y o u m a k e
- M a r k B o n c h e k
F o u n d e r, S h i f t T h i n k i n g

16. what do you connect?

17. PT1: POSITIONING
WHAT’S YOUR STORY?

24. what do you connect?

26. @TheEconomist

33. @StinaJonsson

41. PT2: PROMOTION
WHAT’S YOUR CHANNEL?

43. NETWORKED
STRATEGY

45. SEO
SMO
INNOVATION
MINDSETS
USER
RESEARCH
USER
EXPERIENCE
DESIGN
CONTENT
CREATION
CONTENT
MARKETING
SOCIAL
MEDIA
DATA
ANALYSIS
EXPONENTIAL
TECHNOLOGIES

46. NETWORKED
STRATEGY
SEO
SMO
INNOVATION
MINDSETS
USER
RESEARCH
USER
EXPERIENCE
DESIGN
CONTENT
CREATION
CONTENT
MARKETING
SOCIAL
MEDIA
DATA
ANALYSIS
EXPONENTIAL
TECHNOLOGIES

47. SEO
SMO
INNOVATION
MINDSETS
USER
RESEARCH
USER
EXPERIENCE
DESIGN
CONTENT
CREATION
CONTENT
MARKETING
SOCIAL
MEDIA
DATA
ANALYSIS
EXPONENTIAL
TECHNOLOGIESAI
DATA
VISUALIZATION
E-COMMERCE
CRM
PRODUCT
MARKETING
NETWORKED
STRATEGY

54. multipliers

55. something that kills two (or more) birds with one stone

56. FACILITATE YOUR NET WO R K

58. T A R G E T
N E T W O R K
T A R G E T
A U D I E N C E

60. W H A T
N E T W O R K S
A R E
Y O U
T R Y I N G
T O
T A R G E T ?

61. W H A T
B E H A V I O U R S
A R E
Y O U
T R Y I N G
T O
I N I T I A T E ?

62. W H A T
B E H A V I O U R S
A R E
Y O U
T R Y I N G
T O
S T O P ?

63. W H A T
B E H A V I O U R S
A R E
Y O U
T R Y I N G
T O
M O D I F Y ?

67. T H I N K I N G L I K E A N E T W O R K .

77. @NYT The Report of The 2020 Group

80. WHAT’S YOUR CHANNEL?

81. PT3: PLATFORM
WHAT’S YOUR MEASURE?

82. @MarcCollins

84.
B E L I E F S

85.
I M P L I C I T R U L E S

86.
R I T U A L S

87.
N O R M S

90. IF IT DOESN’T GET MEASURED
IT DOESN’T GET MANAGED.

100. @StinaJonsson

101. @StinaJonsson

103. Test
Measure Learn

104. @DebRoy

110. @BudCadell
Enables you to bridge media,
gain ongoing feedback,
iterate your message, and
build fluid relationships.

111. @BudCadell
Enables a participatory layer
that allows you to self-select
your own experience.

112. Top (Non-Game) Apps Downloaded,Worldwide 2017 Q1
http://bit.ly/2srmexL

115. “FIND THE TORTURE YOUR COMFORTABLE WITH”
@Seinfeld

116. THINKING LIKE A
NETWORK LEADS TO
WORKING IN WAYS
FASTER THAN
YOU’RE OK WITH

118. @NYT

119. @NYT
57%

120. @NYT
57% 20%

121. @NYT
57% 20% 10%

122. @NYT

125. PT3: PLATFORM
WHAT’S YOUR MEASURE?

126. Y O U D O N ” T
B U Y A
P R O D U C T …

129. … Y O U H I R E A
S O L U T I O N T O
G E T T H E J O B
D O N E .

138. physical social networks

143. C O N N E C T I N G U S T O
O N E A N O T H E R
A R O U N D I D E A S T H A T
W E C A R E A B O U T
@Seth Godin

145. W E ’ R E A L W AY S W R O N G
L E S S S O
J U S T

146. “It’s like learning a new city, invisible but beautiful, and
baffling when you don’t know how a new city works.”

147. We all live in this common city now, and we just need to le
to see it.
@Quinn Norton
“We all live in this common city now and we
just need to learn to see it.”

148. FA I L U R E I S A
P R I C E D L E A R N I N G O P P O R T U N I T Y
B A R G A I N

151. You must test, not assume
which context your message
will be best received in.

152. T H I N K I N G L I K E A N E T W O R K .

154. • 12 million Starbucks Rewards members
• 1 out of every 3 use mobile order and pay
• $6 billion+ loaded onto prepaid cards in last year (NA)

160. WHAT’S YOUR MEASURE?

161.
I N T E R C O N N E C T E D N E S S

162. http://networksguide.wikispaces.com/
C H E C K L I S T
I think in systems over channels
I can confidently discuss digital
I build on the work of others
I use technology as an enabler
I default to openness and coordination
I am always curious and measured
I adapt my own mental models to how the world works

163.
S P E E D

164. F E E L I N G S T R E T C H E D ?

167. T H A N K S !

168. S O C I ALFABRI C .C O M /D I GES T

169. R E S O U R C E S

170. T H I N K I N G L I K E A N E T W O R K .
Try a TWIT pitch

171. T H I N K I N G L I K E A N E T W O R K .
Try Canva for easy graphics

172. T H I N K I N G L I K E A N E T W O R K .
Try Hubspot for Personas

173. T H I N K I N G L I K E A N E T W O R K .
Try Amplitude for Analytics

174. T H I N K I N G L I K E A N E T W O R K .
Try Lumen5 for social videos

175. T H I N K I N G L I K E A N E T W O R K .
Lots of Growth Tools Here

176. T H I N K I N G L I K E A N E T W O R K .
Try Quickmail for lead generation

177. T H I N K I N G L I K E A N E T W O R K .
Try Dux Soup for lead generation

178. T H I N K I N G L I K E A N E T W O R K .
Try Buffer for social media scheduling