Workshop on getting to grips with digital strategy by thinking like a network. Understanding complex adaptive systems, terminology, exponential growth and how technology, behaviour and design all come together. Two exercises included are Stinky Fish and Jobs to be Done. Lots of stuff on Netflix in there too.
22. L E T ’ S TA L K : D I G I T A L
D I G I T A L
S T R A T E G Y
D I G I T A L
M A R K E T I N G
D I G I T A L
F U T U R E
D I G I T A L
M U S I C
D I G I T A L
D E S I G N
D I G I T A L
I N N O V A T I O N
D I G I T A L
N A T I V E S
D I G I T A L
C H O P S
D I G I T A L
P H O T O
G R A P H Y
23. L E T ’ S TA L K : D I G I T A L
N E T W O R K E D
S T R A T E G Y
N E T W O R K E D
M A R K E T I N G
N E T W O R K E D
F U T U R E
N E T W O R K E D
M U S I C
N E T W O R K E D
D E S I G N
N E T W O R K E D
I N N O V A T I O N
N E T W O R K E D
N A T I V E S
N E T W O R K E D
C H O P S
N E T W O R K E D
P H O T O
G R A P H Y
25. D I G I TA L : L E T ’ S D E F I N E I T
An electronic technology
that generates, stores,
and processes data in
terms of two states:
positive and non-positive
81. Rolled the dice with big data
Doubled down with $100m in production
82. Rolled the dice with big data
Doubled down with $100m in production
Stacked the cards with endless A/B testing
83. Rolled the dice with big data
Doubled down with $100m in production
Committed $15 billion in original content
Stacked the cards with endless A/B testing
123. @Whiplash, MIT Media Lab
A FASTER FUTURE
“In the network era, well-led companies have embraced,
even encouraged failure. Not launching anything...has
dropped dramatically in price; and business commonly
regard ‘failure’ as a bargain-priced learning opportunity.”
149. 1. WRITE DOWN + SLAP UP 1 ‘NEED’ PER POST-IT (3)
2. IN GROUPS MASH UP AT LEAST 2 POST-ITS (3)
150. 1. WRITE DOWN + SLAP UP 1 ‘NEED’ PER POST-IT (3)
2. IN GROUPS MASH UP AT LEAST 2 POST-ITS (3)
3. GENERATE + CAPTURE NEW CONCEPTS (8)
151. 1. WRITE DOWN + SLAP UP 1 ‘NEED’ PER POST-IT (3)
2. IN GROUPS MASH UP AT LEAST 2 POST-ITS (3)
3. GENERATE + CAPTURE NEW CONCEPTS (8)
4. GIVE EACH NEW CONCEPT A NAME (3)
152. 1. WRITE DOWN + SLAP UP 1 ‘NEED’ PER POST-IT (3)
2. IN GROUPS MASH UP AT LEAST 2 POST-ITS (3)
3. GENERATE + CAPTURE NEW CONCEPTS (8)
4. GIVE EACH NEW CONCEPT A NAME (3)
5. DOTMOCRACY TO NARROW DOWN IDEAS (3)
163. C O N N E C T I N G H U M A N
B E I N G S T O E A C H
O T H E R A R O U N D
I D E A S T H A T W E G I V E
A S H I T A B O U T
@Seth Godin
165. “It’s like learning a new city, invisible but beautiful, and
baffling when you don’t know how a new city works.”
166. We all live in this common city now, and we just need to le
to see it.
@Quinn Norton
“We all live in this common city now and we
just need to learn to see it.”
167. W E ’ R E A L W AY S W R O N G
L E S S S O
J U S T
169. FA I L U R E I S A
P R I C E D L E A R N I N G O P P O R T U N I T Y
B A R G A I N
170. http://networksguide.wikispaces.com/
N E T W O R K E D M I N D S E T
I think in systems over channels
I can confidently discuss digital
I build on the work of others
I use technology as an enabler
I default to openness and coordination
I am always curious and measured
I adapt my own mental models to how the world works
171. D E L I B E R A T E
I N O U R
T H I N K I N G
L I K E A
N E T W O R K
172. TA K E AWAYS
EQUIP YOU WITH NEW WAYS FOR THINKING ABOUT DIGITAL
INCITE YOU TO CONTINUOUSLY LEARN
HELP INFORM HOW YOU APPROACH YOUR WORK