In this hands-on workshop we see complex adaptive systems in action through 1) MIX 2) SELECT and 3) INTERACT. Case studies from Netflix, Starbucks, Spotify, NYT, Amazon, Away, Waze, Airbnb, Zara and Under Armour and Spotify show where behaviour, design and networks all come together. 'Fails' from RyanAir, Target, New Balance and British Airways are also explored. 'A Day in the Life' and 'Multipliers' are two excercises you can run with your team. This is a follow-up to 'Thinking Like a Network' https://www.slideshare.net/JonasAltman/thinking-like-a-network

1. W O R K I N G L I K E A N E T W O R K

2. WO R K I NG LI K E A NE T WO R K
PT1: MIX
PT2: INTERACT
A DAY IN THE LIFE
PT3: SELECT
MULTIPLIERS

3. TA K E AWAYS
INCITE YOU TO CONTINUOUSLY LEARN
EQUIP YOU WITH NEW WAYS FOR SEEING DIGITAL
HELP INFORM HOW YOU APPROACH YOUR WORK

8. O P T I M I Z E D F O R
Y O U R O W N E F F I C I E N C Y

9. O P T I M I Z E D F O R
Y O U R O W N E F F I C I E N C Y
O R I E N T E D T O W A R D S
C U S T O M E R J O Y

10. NETWORKED
STRATEGY

11. SEO
SMO
INNOVATION
MINDSETS
USER
RESEARCH
USER
EXPERIENCE
DESIGN
CONTENT
CREATION
CONTENT
MARKETING
SOCIAL
DATA
ANALYSIS
EXPONENTIAL
TECHNOLOGIES

12. NETWORKED
STRATEGY
SEO
SMO
INNOVATION
MINDSETS
USER
RESEARCH
USER
EXPERIENCE
DESIGN
CONTENT
CREATION
CONTENT
MARKETING
SOCIAL
DATA
ANALYSIS
EXPONENTIAL
TECHNOLOGIES

13. SEO
SMO
INNOVATION
MINDSETS
USER
RESEARCH
USER
EXPERIENCE
DESIGN
CONTENT
CREATION
CONTENT
MARKETING
SOCIAL
DATA
ANALYSIS
EXPONENTIAL
TECHNOLOGIESAI
DATA
VISUALIZATION
E-COMMERCE
CRM
PRODUCT
MARKETING
NETWORKED
STRATEGY

14. less wrong

16. WO R K I NG LI K E A NE T WO R K
PT1: MIX

18. @DaveGray

19. @DaveGray

20. @DaveGray

26. P e o p l e a r e g o i n g t o
f i g u r e o u t h o w t o
l e v e r a g e i n f o r m a t i o n
b e t t e r t h r o u g h w o r k i n g
l i k e a n e t w o r k - w i t h
e m p l o y e e s , c u s t o m e r s ,
a n d p a r t n e r s
- A d a m P i s o n i
F o u n d e r, A b l S c h o o l s

27. WO R K I NG LI K E A NE T WO R K
PT2: INTERACT

30. • 12 million Starbucks Rewards members
• 1 out of every 3 use mobile order and pay
• $6 billion+ loaded onto prepaid cards in last year (NA)

40. @NYT The Report of The 2020 Group

42. platforms

49. Idea to Shop Floor in 14 days

51. O P T I M I Z E D F O R
Y O U R O W N E F F I C I E N C Y
O R I E N T E D T O W A R D S
C U S T O M E R J O Y

52. maximise the impact of media by boosting yield for themselves

53. focus on creating experiences that benefit the customer

54. @NYT

55.
E X E R C I S E :
A D A Y I N T H E L I F E

58.
E X E R C I S E :
2 x d r a w i n g s
1 5 x m i n u t e s

59. N E A R F I E L D
D I S T A N T F I E L D
1 x d r a w i n g
1 x d r a w i n g

60.
E X E R C I S E :
A D A Y I N T H E L I F E
2 x d r a w i n g s
1 5 x m i n u t e s

61. S T R E T C H I T O U T

62. WO R K I NG LI K E A NE T WO R K
PT3: SELECT

63. PURPOSE.
INVENTORY.
VALIDATE.
OPERATE.
Networked Strategy
@HBR

64. PURPOSE.
INVENTORY.
VALIDATE.
OPERATE.
Networked Strategy
TRACK.
@HBR

65. PURPOSE.
Saving time and getting to where you need to go
INVENTORY.
G: network phones
W: network people
VALIDATE.
Little bets
OPERATE.
Foster connections & value exchange at scale
W joins G
TRACK.
Measure network effects
Waze didn’t care about signups - they wanted engagement
Networked Strategy
TRACK.

66. P
I
V
O
Networked Strategy
T

67. F R O M P U S H T O P U L L S T R A T E G I E S
T H A T R E S P O N D T O C U S T O M E R S

68. A N D S O M E T I M E S P R E D I C T : )

75. physical social networks

78. APIs

84. A Good Networked Strategy
Creates a Gravitational
Pull

85. A Good Networked Strategy
Creates a Gravitational
Pull
Attract
Distance
Ubiquitous
Exponential

86. @ExponentialOrganizations

87. fails

95. V a l u e i n a n e t w o r k i s a b o u t
w h a t y o u c o n n e c t , n o t w h a t
y o u m a k e
- M a r k B o n c h e k
F o u n d e r, S h i f t T h i n k i n g

96.
E X E R C I S E I I :
M U L T I P L I E R S

99. something that kills two (or more) birds with one stone

100. j o i n u p w i t h a n o t h e r g r o u p
d i s c u s s y o u r d a y i n l i f e s t o r i e s
s e l e c t 1 x s t o r y f r o m e a c h g r o u p

101. g o a l s : y o u h e l p t h e m r e a c h ?
r a n k : c r i t i c a l o r t r i v i a l ?
f r e q u e n c y : o n e t i m e o r m a n y ?
o b s t a c l e s : a n y l i m i t a t i o n s ?

102. w i l l y o u h a v e 2
i n t e r v e n t i o n s ?
o r
o r 1 i n t e r v e n t i o n
t h a t a f f e c t s b o t h ?

103. g o a l s : y o u h e l p t h e m r e a c h ?
r a n k : c r i t i c a l o r t r i v i a l ?
f r e q u e n c y : o n e t i m e o r m a n y ?
o b s t a c l e s : a n y l i m i t a t i o n s ?
* c o m e p r e p a r e d t o s h a r e
j o i n u p w i t h a n o t h e r g r o u p
d i s c u s s y o u r d a y i n l i f e s t o r i e s
s e l e c t 1 x f r o m e a c h g r o u p

104. O P T I M I Z E D F O R
Y O U R O W N E F F I C I E N C Y
O R I E N T E D T O W A R D S
C U S T O M E R J O Y

105. what do you connect?

106. MIX
INTERACT
SELECT