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Working Like a Network

In this hands-on workshop we see complex adaptive systems in action through 1) MIX 2) SELECT and 3) INTERACT. Case studies from Netflix, Starbucks, Spotify, NYT, Amazon, Away, Waze, Airbnb, Zara and Under Armour and Spotify show where behaviour, design and networks all come together.

'Fails' from RyanAir, Target, New Balance and British Airways are also explored. 'A Day in the Life' and 'Multipliers' are two excercises you can run with your team.

This is a follow-up to 'Thinking Like a Network'
https://www.slideshare.net/JonasAltman/thinking-like-a-network

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Working Like a Network

  1. 1. W O R K I N G L I K E A N E T W O R K
  2. 2. WO R K I NG LI K E A NE T WO R K PT1: MIX PT2: INTERACT A DAY IN THE LIFE PT3: SELECT MULTIPLIERS
  3. 3. TA K E AWAYS INCITE YOU TO CONTINUOUSLY LEARN EQUIP YOU WITH NEW WAYS FOR SEEING DIGITAL HELP INFORM HOW YOU APPROACH YOUR WORK
  4. 4. O P T I M I Z E D F O R Y O U R O W N E F F I C I E N C Y
  5. 5. O P T I M I Z E D F O R Y O U R O W N E F F I C I E N C Y O R I E N T E D T O W A R D S C U S T O M E R J O Y
  6. 6. NETWORKED STRATEGY
  7. 7. SEO SMO INNOVATION
 MINDSETS USER
 RESEARCH USER
 EXPERIENCE
 DESIGN CONTENT 
 CREATION CONTENT MARKETING SOCIAL DATA ANALYSIS EXPONENTIAL TECHNOLOGIES
  8. 8. NETWORKED STRATEGY SEO SMO INNOVATION
 MINDSETS USER
 RESEARCH USER
 EXPERIENCE
 DESIGN CONTENT 
 CREATION CONTENT MARKETING SOCIAL DATA ANALYSIS EXPONENTIAL TECHNOLOGIES
  9. 9. SEO SMO INNOVATION
 MINDSETS USER
 RESEARCH USER
 EXPERIENCE
 DESIGN CONTENT 
 CREATION CONTENT MARKETING SOCIAL DATA ANALYSIS EXPONENTIAL TECHNOLOGIESAI DATA VISUALIZATION E-COMMERCE CRM PRODUCT 
 MARKETING NETWORKED STRATEGY
  10. 10. less wrong
  11. 11. WO R K I NG LI K E A NE T WO R K PT1: MIX
  12. 12. @DaveGray
  13. 13. @DaveGray
  14. 14. @DaveGray
  15. 15. P e o p l e a r e g o i n g t o f i g u r e o u t h o w t o l e v e r a g e i n f o r m a t i o n b e t t e r t h r o u g h w o r k i n g l i k e a n e t w o r k - w i t h e m p l o y e e s , c u s t o m e r s , a n d p a r t n e r s - A d a m P i s o n i F o u n d e r, A b l S c h o o l s
  16. 16. WO R K I NG LI K E A NE T WO R K PT2: INTERACT
  17. 17. • 12 million Starbucks Rewards members • 1 out of every 3 use mobile order and pay • $6 billion+ loaded onto prepaid cards in last year (NA)
  18. 18. @NYT The Report of The 2020 Group
  19. 19. platforms
  20. 20. Idea to Shop Floor in 14 days
  21. 21. O P T I M I Z E D F O R Y O U R O W N E F F I C I E N C Y O R I E N T E D T O W A R D S C U S T O M E R J O Y
  22. 22. maximise the impact of media by boosting yield for themselves
  23. 23. focus on creating experiences that benefit the customer
  24. 24. @NYT
  25. 25. 
 E X E R C I S E : 
 A D A Y I N T H E L I F E
  26. 26. 
 E X E R C I S E : 
 2 x d r a w i n g s 1 5 x m i n u t e s
  27. 27. N E A R F I E L D D I S T A N T F I E L D 1 x d r a w i n g 1 x d r a w i n g
  28. 28. 
 E X E R C I S E : 
 A D A Y I N T H E L I F E 2 x d r a w i n g s 1 5 x m i n u t e s
  29. 29. S T R E T C H I T O U T
  30. 30. WO R K I NG LI K E A NE T WO R K PT3: SELECT
  31. 31. PURPOSE. INVENTORY. VALIDATE. OPERATE. Networked Strategy @HBR
  32. 32. PURPOSE. INVENTORY. VALIDATE. OPERATE. Networked Strategy TRACK. @HBR
  33. 33. PURPOSE. Saving time and getting to where you need to go INVENTORY. G: network phones W: network people VALIDATE. Little bets OPERATE. Foster connections & value exchange at scale W joins G TRACK. Measure network effects Waze didn’t care about signups - they wanted engagement Networked Strategy TRACK.
  34. 34. P I V O Networked Strategy T
  35. 35. F R O M P U S H T O P U L L S T R A T E G I E S T H A T R E S P O N D T O C U S T O M E R S
  36. 36. A N D S O M E T I M E S P R E D I C T : )
  37. 37. physical social networks
  38. 38. APIs
  39. 39. A Good Networked Strategy Creates a Gravitational Pull
  40. 40. A Good Networked Strategy Creates a Gravitational Pull Attract Distance Ubiquitous Exponential
  41. 41. @ExponentialOrganizations
  42. 42. fails
  43. 43. V a l u e i n a n e t w o r k i s a b o u t w h a t y o u c o n n e c t , n o t w h a t y o u m a k e - M a r k B o n c h e k F o u n d e r, S h i f t T h i n k i n g
  44. 44. 
 E X E R C I S E I I : 
 M U L T I P L I E R S
  45. 45. something that kills two (or more) birds with one stone
  46. 46. j o i n u p w i t h a n o t h e r g r o u p d i s c u s s y o u r d a y i n l i f e s t o r i e s s e l e c t 1 x s t o r y f r o m e a c h g r o u p
  47. 47. g o a l s : y o u h e l p t h e m r e a c h ? r a n k : c r i t i c a l o r t r i v i a l ? f r e q u e n c y : o n e t i m e o r m a n y ? o b s t a c l e s : a n y l i m i t a t i o n s ?
  48. 48. w i l l y o u h a v e 2 i n t e r v e n t i o n s ? o r o r 1 i n t e r v e n t i o n t h a t a f f e c t s b o t h ?
  49. 49. g o a l s : y o u h e l p t h e m r e a c h ? r a n k : c r i t i c a l o r t r i v i a l ? f r e q u e n c y : o n e t i m e o r m a n y ? o b s t a c l e s : a n y l i m i t a t i o n s ? * c o m e p r e p a r e d t o s h a r e j o i n u p w i t h a n o t h e r g r o u p d i s c u s s y o u r d a y i n l i f e s t o r i e s s e l e c t 1 x f r o m e a c h g r o u p
  50. 50. O P T I M I Z E D F O R Y O U R O W N E F F I C I E N C Y O R I E N T E D T O W A R D S C U S T O M E R J O Y
  51. 51. what do you connect?
  52. 52. MIX INTERACT SELECT

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  • IsabelleKosciusko

    Oct. 3, 2017
  • richardmcmurray

    Oct. 22, 2017

In this hands-on workshop we see complex adaptive systems in action through 1) MIX 2) SELECT and 3) INTERACT. Case studies from Netflix, Starbucks, Spotify, NYT, Amazon, Away, Waze, Airbnb, Zara and Under Armour and Spotify show where behaviour, design and networks all come together. 'Fails' from RyanAir, Target, New Balance and British Airways are also explored. 'A Day in the Life' and 'Multipliers' are two excercises you can run with your team. This is a follow-up to 'Thinking Like a Network' https://www.slideshare.net/JonasAltman/thinking-like-a-network

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