BrightonSEO conference talk: As conversational interfaces become increasingly normal, how do brands and agencies respond to the challenge of creating engaging dialogues that don’t seem, well.. robotic? The rise of conversational design and the opportunities cognitive services present are compelling, but we’re navigating the Wild West of CUI and the landscape is being reformed daily. This talk explores the potential and pitfalls of rolling out conversational experiences, and looks at how we are creating a more human side to chatbots.