3. Our Product
• We will be producing a new gen of lighters
• These lighters do not run on gas
• They run on batteries instead producing heat
4.
5. F.I.R.E LIGHTERS
• LOCATION : THE CURVE OFFICE DEPARTMENT
• REASON FOR LOCATION : CUT COST ON RENTAL ex. DISTRIBUTERS
SELLING OUR PRODUCTS
• THIS IDEA WAS INSPIRED BY DELL
6. REASONS
• AT PRESENT DAY THERE ARE A LOT OF SMOKERS
• GRADUALLY THE NUMBER OF SMOKERS WOULD INCREASE
8. Who are our CUSTOMERS
• our customers will be based mostly smokers
• People who enjoy smoking mostly from ages 18 and above
• People who don’t like to constantly buy lighters
9. Customer background
• Our customers will approximately have an income of RM500 per
month and above
• Our customers will range from students to almost every single job
• Their geographic location will based in South East Asia
• Smokers frequently complain about their cigarettes tasting like
gasoline thus we improve our lighter to remove this taste
10. COMPETITORS
• CRICKET – SIMPLE, CHEAP AND NOT INTERESTING
• ZIPPO – OVERPRICED AND DURABLE
• BIC LIGHTERS – BAD QUALITY, CHEAP
• CLIPPER – CHEAP AND NOT DRUABLE
12. PRODUCT BENEFITS
• WE INVENTED THIS LIGHTER TO HELP SAVE MONEY (WOULDN’T HAVE
TO KEEP BUYING LIGHTERS)
• THE LIGHTER IS ECO-FRIENDLY
• RECHARGABLE AND RECYCLABLE
13. PRODUCT BENEFITS
• F.I.R.E Lighter gives customers durable
• Affordable
• Easy to light
• Rechargeable
• Convenient to carry around
15. Pricing and Advertising
• Our product will be priced from RM25
• The lighter endorsed by other companies (ex. famous local bands,
local artist, advertisement board, internet)
17. F.I.R.E Lighters
• Our company is a sole trader
BOSS
Manufacture Human Resources Market
Raw Material
Distribution
Transportation
Employee
IT
Advertisement
19. FINANCIAL PLAN
How to get the
money
Loan from a Bank
Make a deal with
existing
Manufacturing
Company
Capital Needed
RM 5,000,000
Profit for 3 years : 15 M
/ 417.000 each month
2 Million for
salary : 56.000
each month
7.5 (include
Interest) for Bank
5.5 Million Clean Profit
