This document provides an overview of strategic storytelling training for leaders and teams. It discusses how storytelling is a fundamental part of human communication and can be used strategically to engage audiences, articulate visions, explain data, and connect honestly. The document outlines seminars and trainings on strategic storytelling that are designed to maximize psychological safety and teach applications like differentiating sales/marketing strategies and aligning people around organizational goals. It emphasizes that storytelling helps the brain comprehend and recall information, and that everyone can improve their storytelling skills.

1. Strategic
Storytelling
Training
for Leaders
& Teams

2. Every act of
communication
is an act of
storytelling.01
MAXIM OF STRATEGIC STORYTELLING

3. Storytelling is the practice of
structuring information to be
meaningful, motivational,
memorable and impactful.
Strategic Storytelling applies
that practice to our work.

4. The most powerful person in the world
is the storyteller. The storyteller sets
the vision, values and agenda of an
entire generation that is to come.
• • •
STEVE JOBS

5. Stories improve
comprehension
and recall of
important facts.02
MAXIM OF STRATEGIC STORYTELLING

6. Neocortex
(reasoning)
Storytelling
Limbic Brain
(emotions)
How Storytelling Works

7. Our brains are wired for story.

8. Storytelling
helps us
mediate
the real and
digital world.
03
MAXIM OF STRATEGIC STORYTELLING

9. 105K 293KFACEBOOK
STATUS UPDATES
PER MINUTE
WORDS CONSUMED
OUTSIDE WORK
PER DAY
457KNEW DEVICES
CONNECTED TO THE
INTERNET PER HOUR
We live in
an Age of Storytelling.

10. Immersion takes place when the
audience forgets that it’s an audience
at all. Immersion blurs the lines —
between story and marketing,
storyteller and audience, illusion and
reality. That gives it enormous impact.
• • •
FRANK ROSE
AUTHOR, THE AGE OF IMMERSION

11. 1. ENGAGE AUDIENCES 2. ARTICULATE A VISION
3. EXPLAIN DATA 4. CONNECT HONESTLY
Build a differentiated sales and
marketing strategy that stands
out from your competition.
Use the story of where you've
come from to align people
around where you're going.
Transform quantitative analysis
into reasonable decisions and
motivated actions.
Create more authentic business
relationships that lead to
diversity, innovation and trust.
Applications of Storytelling

12. Everyone
can be a
better
storyteller.04
MAXIM OF STRATEGIC STORYTELLING

13. ALL CURRICULUMS CAN BE CUSTOMIZED FOR YOUR GROUP
Our Strategic Storytelling
Seminars & Trainings

14. Trainings are
designed to
maximize
psychological
safety.

15. STRATEGIC STORYTELLER
Who is Jordan Bower?
Jordan is the inventor of the philosophy of
Corporate Intimacy. He is remarkable for
his emotional intelligence, listening skills
and his ability to translate the language of
feeling into the language of business.
Jordan has worked with clients in a wide
range of industries, including business,
government, not-for-profit, tourism and
tech. He is a highly sought after speaker
who delivers keynotes and leads
workshops at events throughout North
America. He was a featured workshop
facilitator at the 2015 Future of Storytelling
Summit in New York City, which also
included Al Gore, Margaret Atwood and
Edward Snowden.
Jordan is based on the West Coast of
Canada, where he is writing about his
walking trip from Canada to Mexico. It
took him 316 days and 3 pairs of shoes.

16. We need
storytellers
more than
ever.05
MAXIM OF STRATEGIC STORYTELLING

17. The growth of
the Internet will
put jobs into
three categories:
1. People who tell computers what to do
2. People who do what computers tell them to do
3. Storytellers who help people cope

18. CONTACT JORDAN
Ready to start
your storytelling journey?
+1.250.885.8652
me@jordanbower.com
www.jordanbower.com