Dan Monheit presented 'How Brands Can Win, According To My Therapist'

1. ACCORDING TO MY THERAPIST
HOW BRANDS
CAN WIN
@DANMONHEITDAN MONHEIT

5. CREATING AN OUTSTANDING,
END TO END EXPERIENCE
IS A COMPLETE WASTE OF
TIME
01
LESSON

6. WE WANT MEMORIES

7. DANIEL KAHNEMAN

8. 10
08
06
04
02
00
Start End

9. PEAK ENDRULE
10
08
06
04
02
00
Start End

10. 9—ERS
ALTER & HERSHFIELD IN 2014

11. 25
20
15
10
5
0
45 46 47 48 49 50 51 52 53 54
Numberoffirst-timemarathoners
per500runners
Age
If you’re a runner, ends matter

13. FIND YOUR LOLLYBAG

14. TAKE AWAY OPTIONS
02
LESSON

15. 2k 20k 2m

17. RULES RULES RULES

18. IYENGAR & LEPPER
2000

19. 6 OPTIONS
40%STOPPED
30%BOUGHT

20. 6 OPTIONS
40%STOPPED
30%BOUGHT
24 OPTIONS
60%STOPPED
3%BOUGHT

21. CHOICEPARADOX

22. TAKE AWAY
SOME JAMS

23. IGNORE THE FUTURE
03
LESSON

24. SMALLER AND SOONER

25. ON A SCALE OF 1 TO 10, WITH 1 BEING NOT AT ALL
SATISFIED AND 10 BEING COMPLETELY SATISFIED,
HOW SATISFIED ARE YOU WITH LIFE AS A WHOLE?

26. 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2012 2013 2014

27. 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2012 2013 2014
7.7
7.6
7.5
7.4
7.3
7.2
7.67
7.39

28. TEMPORALDISCOUNT
ING

30. LARGER AND LATER

33. MINT
ADD A LITTLE
JAMS
TAKE AWAY SOME
LOLLYBAG
FIND YOUR

34. BRANDS,
BUILT ON
BEHAVIOUR

35. FOR MORE ABOUT HOW YOUR BRAND CAN WIN,
OR TO BOOK A (FREE) BEHAVIOURAL WORKSHOP
dan@hardhat.com.au