30. 1. Everything means something.
2. Design is in the details.
3. Be generous with whitespace.
4. Design is 95% typography.
5. Always be thinking of the user.
The Engineer’s Quick-and-Dirty Guide to Design
31. 1. Everything means something.
2. Design is in the details.
3. Be generous with whitespace.
4. Design is 95% typography.
5. Always be thinking of the user.
The Engineer’s Quick-and-Dirty Guide to Design
32. 1. Everything means something.
2. Design is in the details.
3. Be generous with whitespace.
4. Design is 95% typography.
5. Always be thinking of the user.
The Engineer’s Quick-and-Dirty Guide to Design
33.
34.
35. 1. Everything means something.
2. Design is in the details.
3. Be generous with whitespace.
4. Design is 95% typography.
5. Always be thinking of the user.
The Engineer’s Quick-and-Dirty Guide to Design
36.
37.
38.
39.
40.
41. 1. Minimum 16px font.
2. Lines around 2 alphabets long.
3.Line spacing at 120 - 150%
4.Dark-on-light, not light-on-dark.
5.Use a basic font, like Helvetica or Georgia.
The Boring Typography Slide
The Engineer’s Quick-and-Dirty Guide to Design
42. 1. Everything means something.
2. Design is in the details.
3. Be generous with whitespace.
4. Design is 95% typography.
5. Always be thinking of the user.
The Engineer’s Quick-and-Dirty Guide to Design
It’s about leveraging our innate biases and predispositions to make things better to use.
It doesn’t exist for its own sake; it exists to facilitate a goal. Design without purpose is art.
It’s not just how a product looks, but how it acts and feels.
There is a best design — the one that’s most effective at enabling a product’s goals. We may never know what that “best possible design” is for a particular product, but we can use data and iteration to get ever-closer.
There’s a bigger picture. Any artifact created by human hands, dreamt up by a human mind, is designed, whether its creator realizes it or not. Everything is designed, but few things are designed well. Why not have the things we make be designed to as high a degree of excellence as the things we surround ourselves with?
We all like to surround ourselves with things that are well-considered and well-made. Nobody thinks to themselves, “I wish I had lower-quality things.”
Design is a way of showing respect to the people who use the things we create.
It’s natural for us to want to the things that we do to be excellent. Creating things — designing things — is in our nature. We’re born with a desire to make things that we’re proud of, to engage in the creative act and declare the outcome “good.”
Have you ever met a five-year-old who didn’t like making things? Every kid likes to draw with crayons, or build with Lego. They get older and start making things with more and more sophistication — they write stories, or make movies with a camcorder, or learn to program video games. A creative adult is just a child who survived.
The question, then, isn’t “why should we care about design,” but rather, “Why _wouldn’t_ we care about design?”
Design is about choosing to care in an increasingly cynical, jaded world.
The NYT ran a study indicating that our perception of a statement’s truth depends on the font it’s written in.
The outcome of the 2000 US presidential election came down to the design of the ballots used in a small region of Florida.
Design-oriented companies in the S&P index outperform their non-design-oriented counterparts by 228% over 10 years.
Mark Zuckerberg changes the phrasing of a dropdown on Facebook and billions of people worldwide find themselves thinking about friendship or affiliation differently. Show me a world leader with that kind of influence.
On my Twitter account (@jordankoschei), I keep a list called “Designers to Follow.” If you’re not sure who to follow, that’s a good start.