3. Contents
• What is Gotoclient
• Vision
• Mission
• Gotoclient services
• Examples
• Your benefits
• Team & infrastructure
4. What is Gotoclient
• Gotoclient is a marketing partner that wants to help
companies that play in the technology market
• Gotoclient is owned, at 100% by Jordi Marca
• Based in Barcelona, covers Western Europe
• Strategic agreement with division of Willi Betz / LGI group that
allows unique promotional services offering
• Team led by Jordi Marca
5. Vision
• Today, companies that act in the technology market have
strong difficulties in the following areas:
– Work with agencies that really understand their business and
their culture and have the same motivations
– Absorb the big workload they face. This is worsened by two facts:
• the economical environment makes every single sale more
difficult
• maintain the existing headcount has become a dream for
many
– Execute innovative marketing techniques that have clear sales
metrics and that can differentiate their product in the end-user's
mind
6. Mission
• Our mission is to help technology companies to:
– Increase their sales through innovative promotional techniques
– Absorb their workload through providing them an external
extension of their team, both at a strategic and tactical levels
7. Services
• Our services are structured in 3 different areas
– Plug & Play promotions
– Planning services
– Implementation services
Plug & Play promotions Planning services Implementation services
•Ready-to-implement promos •GTM planning •Ad-hoc execution
•360º management •Marketing planning •An extension of your team
•Marketing advice
8. Plug & Play promotions
• Our plug & play are unique in the market. For some of them we
are the only agency in the market that can offer such services, for
others, we are simply the best.
– Trade-in programmes (Give us your old device and get X €) 360º
programs, we take care of fulfilment, recycling, bank wires, marcoms...
– Cash programmes (Buy your device and get X Eur): Many companies
offer cash programmes. The difference is that we do them well.
– Money Back Guarantee / Buy & Try: Tell your customer to return your
product if he's unhappy.
– Try & Buy: your B2B customer can try the product before buying it
– Gift for purchase: Offer a MIR incentive to your customer
– Plant a tree: you cannot write a book and have children on behalf of
your customers, but you can plant a tree!
Redemption insurance available for all products
9. Plug & Play promotions: your benefits
• Implement innovative promotions in the market place, get ahead
of the curve
• Increase your market share & installed base
• Spend wisely: Cash Back vs Price Drop represents savings
from 30% to 80%
• Get the best partner in the market place: most of our
promotional products don't have any competition, for some
others we are simply the best
• Fight against low level of spend and the economical background,
break reluctancy to spend
• Add real value to your retailers & distributors: they will sell
more, they will have more traffic
• Bring confidence to your B2B customer with 'Try and Buy'
• Implement easy to measure programmes: bring crystal clear
ROI to your company
• Get your CSR programs to the next stage with 'Plant a tree'
10. Plug & Play promotions infrastructure
• Coverage in Western Europe
UK / IRL G F I ES / PT B / NL CH / A
Clearing centre 1 1 1 - 1 - 1
Logistic hub 1 4 2 1 2 1 1
Recycling facilities 2 1 1 1 1 2 2
Postal return centre 2 1 2 1 2 2 1
Customer support provided in:
German, English, French, Italian, Spanish, Greek,
Turkish, Afrikaans, Dutch, Norwegian
Recycling facilities in Spain: Asua-Erandio
(Vizcaya), Madrid, El Pont de Vilomara i Rocafort
(Barcelona), Sevilla
11. Planning services
Success relies on a consistent strategy. Our planning services
respond to the need of not having enough resources to create
an comprehensive, solid, effective, and measurable plans
There 2 key areas in our planning services:
–GTM plans
• GTM planning is what you cannot miss to sell your products. We have the
right expertise for you.
–Marketing plans
• We are experts in building the right marketing plans. All our plans are
built under the following 3 key criteria:
– They are consistent with your overall company & sales strategy
– They have metrics and follow up milestones incorporated
– They are implementable, realistic and doable
12. Planning services: your benefits
• If you represent a small organization, increase your
proactivity, think bigger
• If you represent a big organization, fill the gaps
• Don't compromise your sales anymore, bring the right
balance between planning & execution to your organization
• Generate incremental business with your clients, you'll
bring them new business opportunities
13. Implementation services
• Success relies on executing your strategy consistently
• Our implementation services respond to the need of not having the
required level of internal resources to implement the plans. Is your team
overloaded and you feel you cannot put any more pressure on them?
Then you need our executional services
• Our services are structured in 3 key areas:
– Demand Creation & Channel plans co-ordination / execution
• We will act as a real extension to your team, integrating our ressources
within yours and taking all the necessary actions to succeed. This means
taking care of the internal and external co-ordination, executing and
delivering
– Agency selection and management services
• You are giving a lot to agencies. Some of them are exceding the
expectations. Some other aren't. It might not even be their fault. We bring
you the right agency management expertise
– Co-marketing activities
• Co-marketing with other brands has always been in your wishlist. but you
have never succeeded in doing it right. Rely on us.
14. Implementation services: your benefits
• Execute your plans, do what you need to do
• Eliminate inconsistencies between the plan and what is
actually executed
• Bring a team of doers to your company
• Find a very flexible fit to your team
• Everything is doable with Gotoclient, we just need to agree
15. Gotoclient's team
Jordi Marca
Managing Director
Willi Betz - LGI Team Design
• Design studio & freelance
•Alejandro Machorro professionals pool
•Plug & Play promos logistics Head of Plug & Play • Marcoms developments
•EMEA recylcing facilities •Jordi Gamundi • EFIGS capabilities
•Asset recovery services Head of sponsoring
•Legal advice •Marc Massana
•Follow up Head of design
•Key account management •Other strategic consultants
