1. 10 Step Marketing Plan for Gold’s Gym Jose Eduardo Legarda January 19, 2011

3. 5 Steps for Part 1PTM and Positioning PTM are “men and women who want a new life” Who would like to feel good and adored by others They could go to Fitness First, Slimmer’s World, Clark Hatch, other gyms, other wellness centers Gap lies on the name Market size is $1.9 M

4. 5 Steps for Part 2Marketing Mix and Strategy Product: Gold’s Gym, a place you can entrust your body Price: High price, being world renown Promo: Banking on its name, and famous personalities as its members Place: most Major Cities in Metro Manila Generic winning strategy mix is a niche market

5. PTM: “men and women who want a new life” Demographics: 18-50 years-old, AB social class They value how people perceive them, and how they look Behavior: willing to work to change their body, and have a new life

6. NWE To be recognized Feel Good Be Healthy

7. Men and Women Desire to feel good … be healthy Furthermore, each individual clamors to be recognized, praised, and adored Physical beauty, would bring these Change your body, change your life

8. Competition Direct: Fitness First, Slimmer’s World, Clark Hatch, other gyms Indirect: Belo, Calayan, diet pills, and other wellness centers Variables: Price, Facilities, Services, Location, Brand

9. Position Map Fitness Gold Slim others

10. Gap There’s a gap between how gym goers perceive the different institutions Gold’s Gym is world renowned, backed by many credible celebrity endorsers Known for its body image

11. Market Share Fitness is a $14.8 Billion industry World Population is at 83 Billion Philippine comprises 1.3% of the world population Social class AB is 1% $1.9M Market

12. 3 C Perspective Customer The 3 M members are fore fronted by famous personalities globally, such as Arnold Schwarzenegger Company Gold’s Gym emphasizes on its name, being established for 40 years, having 650 branches globally, over 3M members Competition Fitness First, Slimmer’s world, Clark Hatch

14. Product Description Gold’s Gym: change your body, change your life A place you can entrust your body to

15. Price No price indicated High-end, as suggested by its endorser and world renowned name

16. Promo It has established its name in it’s business sector It utilizes this, while banking its name with famous endorsers globally and locally.

17. Competitor Promo Utilizes events, pageants Created a fad

18. Location Gold’s Gym is located Alabang, Glorietta, Hotel Intercontinental, Galleria, and San Juan And 600++ globally

19. Gold’s Gym utilizes a Niche strategy Niche falls in Gym goers and athletes

20. 5 Steps for Part 1PTM and Positioning PTM are “men and women who want a new life” Who would like to feel good and adored by others They could go to Fitness First, Slimmer’s World, Clark Hatch, other gyms, other wellness centers Gap lies on the name Market size is $1.9 M

21. 5 Steps for Part 2Marketing Mix and Strategy Product: Gold’s Gym, a place you can entrust your body Price: High price, being world renown Promo: Banking on its name, and famous personalities as its members Place: most Major Cities in Metro Manila Generic winning strategy mix is a niche market

22. 10 Step Marketing Plan for Gold’s Gym Jose Eduardo Legarda January 19, 2011