Joseline Mudede Macdonald

London, United Kingdom United Kingdom

Marketing Manager

Advertising / Marketing / PR

After nearly 10 years in marketing, I have learned firstly that marketing must be measurable. Marketers must excel in content marketing, never fear hard data or feedback, plus be technology & social media savvy. In B2B marketing we can make the most impact at the beginning of the sales cycle. Customers know a lot about you and have made up their minds about your brand and products before they speak to sales. Want to win? Analyse your audiences and produce the content they need, when they need it, on the platforms they prefer. As to my background, I am a law graduate from the University of Aberdeen with an MA in Public Relations from Manchester Metropolitan University and I can work lega...