The Cosmetic industry in China is dominated by Jumei, the country's largest cosmetic e-tailer. With over 40 million registered users, Jumei uses a combination of curated sales (Jumei Global) and third party merchant sales (Jumei Mall) to control 22.1% of the Chinese online Cosmetic industry. This presentation is part of an in-depth case study conducted by METSYS Consulting. You can find the analysis and executive summary on the METSYS blog: http://www.metsys-consulting.com/en/jumei/ METSYS Consulting is a eCommerce consulting & web development agency. We create independent ecommerce websites for western brands established in China who are trying to expand sales from marketplaces such as T-Mall or JD.com. Twice a month we conduct in depth case studies on some of the largest websites in China, see more on our blog at: www.metsys-consulting.com/blog

1. Jumei Website Analysis 2016
Jumei.com

2. Homepage
Category Page [Jumei
Mall]
Category Page [Jumei
Global]
Listing Page
Product Page
Cart
Cart Page
Checkout Page
Login Page
Registration Page
Brand Mini site
Community Area
Sales Page

3. Home Page

5. Log in
Welcome
message (based
on location)
Quick
registration
Deliver to
(location)

6. Authenticity
Promise
Order Tracking
Favourite
brands

7. My Order
My
Vouchers
My Red
Envelope
My
Balance
My
Refunds
My
Collections
Member
Centre
My Gifts
My Wish
list
My Account

8. APP
Download Reputation
Centre
Popular Search
Terms

9. Menu
Categories
SOLR Search
(autocomplete)

10. My Cart
Anchored
Sidebar

11. Profile
Shopping
Cart
(numbered)
Brought
items
My Wish
list
Products I
have
looked at
APP QR
Code
Live
Agent
Sticky Menu
on all pages

12. Live Chat
If we click this….

14. Choices for Live
Chat

15. Before Purchase
After Purchase
VIP Service
Complaint

17. Live Chat

18. Back to the Home
Page……

19. Home
Jumei
Global
Jumei
Baby Jumei
Mall
Jumei
Fashion
Clothes
Shoes

20. Delivery
Information
Authenticity
Guarantee
How to test your
goods are real

21. Third Party sellers
(Marketplace)
Overseas products sourced
directly from brands

22. TIME LIMIT SALES

23. Today’s Flash Deals
Tomorrow’s Flash
Deals

24. Promotion dates
Products starting
from 39.9 RMB

25. MOST POPULAR DAILY DEALS

26. Countdown Timer
D/H/M/S
Amount of people
who purchased the
deal
See deal (Product
Page)

27. Free Shipping
Deal Combinations

28. Must See
items
Brands
Todays
Deals

29. Deals
Sidebar

31. Free Shipping
Amount of people
who brought
Look at deal

32. Infinity
Listing
(All
products
load)

33. Category
sections

34. 40 million
users
Successful in
USA, New York
Stock
Exchange: JMEI
Brand security
codes for
authenticity
30 days return
policy
Millions of users to
help you choose
the best product,
not most
expensive
Orders
dispatched in 1.5
hours
Most
recommended

35. Category Page [Jumei Mall]

37. Brands
Category

38. Personal Care
Skin Care
Make Up
Fragrances
Recommended
Brand
Men’s
Luxury Goods

39. Popular Skin
Types
Popular Brands
for this
Category

40. Brands
Category

41. Recommended
Brands
Exclusive
Brands
European &
American
Brands
Korean &
Japanese
Brands Chinese
Brands
Wash Brands

42. Brand
Navigation

43. Jumei Global
No Category page, only listing page

46. Timed sales
(as per
homepage)

48. Sales that are
happening in
the future
(Tomorrow)

50. Todays Deals

51. Country Time Left
View Product
Page
Free
Shipping
Amount of
purchases

53. Brand country
origin
Amount of
purchases
View Product
Page

55. Infinity
Listing Page
(Loads all
products)

56. Listing Page

58. Expand
Brand
Product Type
Product
Effect
Price

59. Category
Selection

61. Sort By
Default
Price
Sales
Popularity
Look Deals
Added Time

62. Page Previous
Page Next Page
Amount
of orders
Free
Delivery
Direct
from
Abroad

63. Product
attributes
[Clean,
Moisturizing,
Skin Repair]
Time left on
deal [Hours,
Minutes,
Seconds]
Discount
Button (20%)

64. Reviews
Discount and
Free Gift
buttons
Additional
product
images

66. Recommendations
based on views
Recently
viewed items

67. Product Page

69. Time limit on deal
Country of brand
origin
Brand

70. Amount of
customers who
brought
Average Review
score + total
amount of
reviews
Free Shipping
Restricted to 3 per
customer

72. Product Attributes
(links to filtered
searches for each
attribute)
Recommended
Products

74. Product
Information
Product Details Product Photos
Product Reviews
About

75. Reviews
Buy Product
Sticky Navigation
Bar

76. Average Rating
Public Praise
Brief Praise

77. Scores on certain attributes out of 5
[Moisturizing, Anti Aging, Whitening,
Acne Treatment, Shrink Pores]
Have you tried
this product?
Review it here

78. Filter by Ages

79. Filter by Skin Type

80. User picture
Age, Skin Type,
Hair Type
Review
88 days ago
reviewed
Read 434 times
1 Reply
1 Up vote

82. Links to About
Us page-
Return policy,
Shipping

84. Customer
Service Phone
number 24/7
Online Chat
available 24/7
Your Account-
customer
service

85. FAQ
Click to
expand

86. If we click this….

88. Question and
answers to
FAQ

89. CART
(Anchored Sidebar)

91. THIS

92. When we
click this…..

94. Cart
Reservation
Timer
Anchored
Sidebar

95. Cart Page

97. Free Delivery
Quantity
Maximum
Quantity

98. Savings Made
Delete Item
Items saved in
cart for 20
minutes (Cart
Reservation
Timer)

99. Customer
Service 24/7
Authenticity
Code
Return Policy
Free Delivery
deal (Free
when buy 2
products
worth 299)

100. Progress
Continue
Shopping
Remove
Selected items

102. Related
Products
Todays most
popular
Recently
Viewed

103. Automated
tab

104. Checkout Page

106. Customers Address (We are a registered
user, so our address comes straight up)

107. Add another address
If we press this…..

109. Add a new
address
Back to checkout….

110. Ideal Delivery
Time

111. Weekdays
only
Weekends
only
Both

112. Item List

114. Payment
Options

115. AliPay/TenPay
/WeChat Pay Bank Transfer
Fast Transfer

116. Fast Transfer means you can pay
with an already registered card or
micro payment service

117. Registration & Login Page

118. Login Page

120. Phone
registration

121. Users enter Phone
number, receive a
SMS code that they
fill in here

122. Social login for the
registration for
several social media

123. Registration Page

125. Phone Number

126. Verification
code

127. SMS code (sent
to user)

128. Password
Re-enter
Password

129. Brand Mini-Sites

131. Home
All
Products
Luxury
Goods
(Beauty)

132. Links through to
luxury products
category on
Jumei Mall

134. Filters, but when
we press…..

136. Sends us to the brand category page,
with the brand and the attributes clicked
checked

137. Back to the brand homepage…

138. When hovering
over block
button appears

139. Go to see
Add to Cart

141. View product

142. Products ranked based
on Top Ten most
popular deals for the
day

145. Product Listing

147. Product Category (or Attribute)
[Linked through to Brand
category page]

148. When click on this you arrive at
the Brand Category page with the
category/attribute filtered:

149. Search (within
Brand)

150. Filters

151. Make Up
Facial Skin Care
Perfume

152. Additional Images

153. Reviews
Product Attributes
Favourite Product

155. Category
More Attributes
(Effectiveness)

157. Filter by Range
Top selling

158. Community Area

160. Home
Product Type
Product Effect
Brands

161. This is a review area for members-
consumers can see reviews, learn
how to tell if a product is authentic
(is brought from Jumei Mall), enter
for free gifts, or join subscription
services

162. User Reviews
Reviews
By Brand
By Category
By Effect

163. Product Show

164. Users show images of products, and
discuss in detail how they have
affected them

165. If we click this….

167. Advanced filtering
to find reviews
Categories of
reviews
User Profiles

168. All/New/Hot
Skin Type
Age
All
Skin Care
Make Up
Perfume
Beauty Tools
Body Care

169. Identification
Centre

170. Identification Centre
Helps users identify product
authenticity

171. Videos to prove
authenticity

173. Early Adopters Events
(Limited to certain
membership levels)
If we click on this….

175. Early Adopters
To do this users need to be
Jumei experts.
They act as independent
reviewers of new products for
the company.

176. Early Adopters
To be a Jumei expert users need a certain amount
of reviews on products, then they are invited into
the Jumei QQ group and accepted into Jumei
Experts

177. Early Adopters
Once Jumei Experts users receive free samples
to write reviews on new products

178. WeChat Free Gifts

179. WeChat Free Gifts
After users like Jumei WeChat page,
then you receive a membership card
with a unique number.

180. With this number you can apply for
free products/ or discount for
particular items

181. This section of the website shows all
the offers available to you

182. Lucky Boxes

184. Lucky Box
Users buy a box, and they will receive
4-6 random cosmetic samples

185. Users won’t see what products they
are getting
Prices between 99-199 RMB

186. Sales Page

188. Items starting
at 39.9 RMB
Time Event is
open for
Sold Out
button

190. Product
Page
Product
Name
Product
Description

191. End