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Jumei Website Analysis 2016
Jumei.com
Homepage
Category Page [Jumei
Mall]
Category Page [Jumei
Global]
Listing Page
Product Page
Cart
Cart Page
Checkout Page
Lo...
Home Page
Log in
Welcome
message (based
on location)
Quick
registration
Deliver to
(location)
Authenticity
Promise
Order Tracking
Favourite
brands
My Order
My
Vouchers
My Red
Envelope
My
Balance
My
Refunds
My
Collections
Member
Centre
My Gifts
My Wish
list
My Account
APP
Download Reputation
Centre
Popular Search
Terms
Menu
Categories
SOLR Search
(autocomplete)
My Cart
Anchored
Sidebar
Profile
Shopping
Cart
(numbered)
Brought
items
My Wish
list
Products I
have
looked at
APP QR
Code
Live
Agent
Sticky Menu
o...
Live Chat
If we click this….
Choices for Live
Chat
Before Purchase
After Purchase
VIP Service
Complaint
Live Chat
Back to the Home
Page……
Home
Jumei
Global
Jumei
Baby Jumei
Mall
Jumei
Fashion
Clothes
Shoes
Delivery
Information
Authenticity
Guarantee
How to test your
goods are real
Third Party sellers
(Marketplace)
Overseas products sourced
directly from brands
TIME LIMIT SALES
Today’s Flash Deals
Tomorrow’s Flash
Deals
Promotion dates
Products starting
from 39.9 RMB
MOST POPULAR DAILY DEALS
Countdown Timer
D/H/M/S
Amount of people
who purchased the
deal
See deal (Product
Page)
Free Shipping
Deal Combinations
Must See
items
Brands
Todays
Deals
Deals
Sidebar
Free Shipping
Amount of people
who brought
Look at deal
Infinity
Listing
(All
products
load)
Category
sections
40 million
users
Successful in
USA, New York
Stock
Exchange: JMEI
Brand security
codes for
authenticity
30 days return
pol...
Category Page [Jumei Mall]
Brands
Category
Personal Care
Skin Care
Make Up
Fragrances
Recommended
Brand
Men’s
Luxury Goods
Popular Skin
Types
Popular Brands
for this
Category
Brands
Category
Recommended
Brands
Exclusive
Brands
European &
American
Brands
Korean &
Japanese
Brands Chinese
Brands
Wash Brands
Brand
Navigation
Jumei Global
No Category page, only listing page
Timed sales
(as per
homepage)
Sales that are
happening in
the future
(Tomorrow)
Todays Deals
Country Time Left
View Product
Page
Free
Shipping
Amount of
purchases
Brand country
origin
Amount of
purchases
View Product
Page
Infinity
Listing Page
(Loads all
products)
Listing Page
Expand
Brand
Product Type
Product
Effect
Price
Category
Selection
Sort By
Default
Price
Sales
Popularity
Look Deals
Added Time
Page Previous
Page Next Page
Amount
of orders
Free
Delivery
Direct
from
Abroad
Product
attributes
[Clean,
Moisturizing,
Skin Repair]
Time left on
deal [Hours,
Minutes,
Seconds]
Discount
Button (20%)
Reviews
Discount and
Free Gift
buttons
Additional
product
images
Recommendations
based on views
Recently
viewed items
Product Page
Time limit on deal
Country of brand
origin
Brand
Amount of
customers who
brought
Average Review
score + total
amount of
reviews
Free Shipping
Restricted to 3 per
customer
Product Attributes
(links to filtered
searches for each
attribute)
Recommended
Products
Product
Information
Product Details Product Photos
Product Reviews
About
Reviews
Buy Product
Sticky Navigation
Bar
Average Rating
Public Praise
Brief Praise
Scores on certain attributes out of 5
[Moisturizing, Anti Aging, Whitening,
Acne Treatment, Shrink Pores]
Have you tried
t...
Filter by Ages
Filter by Skin Type
User picture
Age, Skin Type,
Hair Type
Review
88 days ago
reviewed
Read 434 times
1 Reply
1 Up vote
Links to About
Us page-
Return policy,
Shipping
Customer
Service Phone
number 24/7
Online Chat
available 24/7
Your Account-
customer
service
FAQ
Click to
expand
If we click this….
Question and
answers to
FAQ
CART
(Anchored Sidebar)
THIS
When we
click this…..
Cart
Reservation
Timer
Anchored
Sidebar
Cart Page
Free Delivery
Quantity
Maximum
Quantity
Savings Made
Delete Item
Items saved in
cart for 20
minutes (Cart
Reservation
Timer)
Customer
Service 24/7
Authenticity
Code
Return Policy
Free Delivery
deal (Free
when buy 2
products
worth 299)
Progress
Continue
Shopping
Remove
Selected items
Related
Products
Todays most
popular
Recently
Viewed
Automated
tab
Checkout Page
Customers Address (We are a registered
user, so our address comes straight up)
Add another address
If we press this…..
Add a new
address
Back to checkout….
Ideal Delivery
Time
Weekdays
only
Weekends
only
Both
Item List
Payment
Options
AliPay/TenPay
/WeChat Pay Bank Transfer
Fast Transfer
Fast Transfer means you can pay
with an already registered card or
micro payment service
Registration & Login Page
Login Page
Phone
registration
Users enter Phone
number, receive a
SMS code that they
fill in here
Social login for the
registration for
several social media
Registration Page
Phone Number
Verification
code
SMS code (sent
to user)
Password
Re-enter
Password
Brand Mini-Sites
Home
All
Products
Luxury
Goods
(Beauty)
Links through to
luxury products
category on
Jumei Mall
Filters, but when
we press…..
Sends us to the brand category page,
with the brand and the attributes clicked
checked
Back to the brand homepage…
When hovering
over block
button appears
Go to see
Add to Cart
View product
Products ranked based
on Top Ten most
popular deals for the
day
Product Listing
Product Category (or Attribute)
[Linked through to Brand
category page]
When click on this you arrive at
the Brand Category page with the
category/attribute filtered:
Search (within
Brand)
Filters
Make Up
Facial Skin Care
Perfume
Additional Images
Reviews
Product Attributes
Favourite Product
Category
More Attributes
(Effectiveness)
Filter by Range
Top selling
Community Area
Home
Product Type
Product Effect
Brands
This is a review area for members-
consumers can see reviews, learn
how to tell if a product is authentic
(is brought from...
User Reviews
Reviews
By Brand
By Category
By Effect
Product Show
Users show images of products, and
discuss in detail how they have
affected them
If we click this….
Advanced filtering
to find reviews
Categories of
reviews
User Profiles
All/New/Hot
Skin Type
Age
All
Skin Care
Make Up
Perfume
Beauty Tools
Body Care
Identification
Centre
Identification Centre
Helps users identify product
authenticity
Videos to prove
authenticity
Early Adopters Events
(Limited to certain
membership levels)
If we click on this….
Early Adopters
To do this users need to be
Jumei experts.
They act as independent
reviewers of new products for
the compan...
Early Adopters
To be a Jumei expert users need a certain amount
of reviews on products, then they are invited into
the Jum...
Early Adopters
Once Jumei Experts users receive free samples
to write reviews on new products
WeChat Free Gifts
WeChat Free Gifts
After users like Jumei WeChat page,
then you receive a membership card
with a unique number.
With this number you can apply for
free products/ or discount for
particular items
This section of the website shows all
the offers available to you
Lucky Boxes
Lucky Box
Users buy a box, and they will receive
4-6 random cosmetic samples
Users won’t see what products they
are getting
Prices between 99-199 RMB
Sales Page
Items starting
at 39.9 RMB
Time Event is
open for
Sold Out
button
Product
Page
Product
Name
Product
Description
End
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
Cosmetic eCommerce Industry in China: Jumei Website Review 2016
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Cosmetic eCommerce Industry in China: Jumei Website Review 2016

The Cosmetic industry in China is dominated by Jumei, the country's largest cosmetic e-tailer. With over 40 million registered users, Jumei uses a combination of curated sales (Jumei Global) and third party merchant sales (Jumei Mall) to control 22.1% of the Chinese online Cosmetic industry.

This presentation is part of an in-depth case study conducted by METSYS Consulting. You can find the analysis and executive summary on the METSYS blog: http://www.metsys-consulting.com/en/jumei/

METSYS Consulting is a eCommerce consulting & web development agency. We create independent ecommerce websites for western brands established in China who are trying to expand sales from marketplaces such as T-Mall or JD.com.

Twice a month we conduct in depth case studies on some of the largest websites in China, see more on our blog at: www.metsys-consulting.com/blog

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Cosmetic eCommerce Industry in China: Jumei Website Review 2016

  1. 1. Jumei Website Analysis 2016 Jumei.com
  2. 2. Homepage Category Page [Jumei Mall] Category Page [Jumei Global] Listing Page Product Page Cart Cart Page Checkout Page Login Page Registration Page Brand Mini site Community Area Sales Page
  3. 3. Home Page
  4. 4. Log in Welcome message (based on location) Quick registration Deliver to (location)
  5. 5. Authenticity Promise Order Tracking Favourite brands
  6. 6. My Order My Vouchers My Red Envelope My Balance My Refunds My Collections Member Centre My Gifts My Wish list My Account
  7. 7. APP Download Reputation Centre Popular Search Terms
  8. 8. Menu Categories SOLR Search (autocomplete)
  9. 9. My Cart Anchored Sidebar
  10. 10. Profile Shopping Cart (numbered) Brought items My Wish list Products I have looked at APP QR Code Live Agent Sticky Menu on all pages
  11. 11. Live Chat If we click this….
  12. 12. Choices for Live Chat
  13. 13. Before Purchase After Purchase VIP Service Complaint
  14. 14. Live Chat
  15. 15. Back to the Home Page……
  16. 16. Home Jumei Global Jumei Baby Jumei Mall Jumei Fashion Clothes Shoes
  17. 17. Delivery Information Authenticity Guarantee How to test your goods are real
  18. 18. Third Party sellers (Marketplace) Overseas products sourced directly from brands
  19. 19. TIME LIMIT SALES
  20. 20. Today’s Flash Deals Tomorrow’s Flash Deals
  21. 21. Promotion dates Products starting from 39.9 RMB
  22. 22. MOST POPULAR DAILY DEALS
  23. 23. Countdown Timer D/H/M/S Amount of people who purchased the deal See deal (Product Page)
  24. 24. Free Shipping Deal Combinations
  25. 25. Must See items Brands Todays Deals
  26. 26. Deals Sidebar
  27. 27. Free Shipping Amount of people who brought Look at deal
  28. 28. Infinity Listing (All products load)
  29. 29. Category sections
  30. 30. 40 million users Successful in USA, New York Stock Exchange: JMEI Brand security codes for authenticity 30 days return policy Millions of users to help you choose the best product, not most expensive Orders dispatched in 1.5 hours Most recommended
  31. 31. Category Page [Jumei Mall]
  32. 32. Brands Category
  33. 33. Personal Care Skin Care Make Up Fragrances Recommended Brand Men’s Luxury Goods
  34. 34. Popular Skin Types Popular Brands for this Category
  35. 35. Brands Category
  36. 36. Recommended Brands Exclusive Brands European & American Brands Korean & Japanese Brands Chinese Brands Wash Brands
  37. 37. Brand Navigation
  38. 38. Jumei Global No Category page, only listing page
  39. 39. Timed sales (as per homepage)
  40. 40. Sales that are happening in the future (Tomorrow)
  41. 41. Todays Deals
  42. 42. Country Time Left View Product Page Free Shipping Amount of purchases
  43. 43. Brand country origin Amount of purchases View Product Page
  44. 44. Infinity Listing Page (Loads all products)
  45. 45. Listing Page
  46. 46. Expand Brand Product Type Product Effect Price
  47. 47. Category Selection
  48. 48. Sort By Default Price Sales Popularity Look Deals Added Time
  49. 49. Page Previous Page Next Page Amount of orders Free Delivery Direct from Abroad
  50. 50. Product attributes [Clean, Moisturizing, Skin Repair] Time left on deal [Hours, Minutes, Seconds] Discount Button (20%)
  51. 51. Reviews Discount and Free Gift buttons Additional product images
  52. 52. Recommendations based on views Recently viewed items
  53. 53. Product Page
  54. 54. Time limit on deal Country of brand origin Brand
  55. 55. Amount of customers who brought Average Review score + total amount of reviews Free Shipping Restricted to 3 per customer
  56. 56. Product Attributes (links to filtered searches for each attribute) Recommended Products
  57. 57. Product Information Product Details Product Photos Product Reviews About
  58. 58. Reviews Buy Product Sticky Navigation Bar
  59. 59. Average Rating Public Praise Brief Praise
  60. 60. Scores on certain attributes out of 5 [Moisturizing, Anti Aging, Whitening, Acne Treatment, Shrink Pores] Have you tried this product? Review it here
  61. 61. Filter by Ages
  62. 62. Filter by Skin Type
  63. 63. User picture Age, Skin Type, Hair Type Review 88 days ago reviewed Read 434 times 1 Reply 1 Up vote
  64. 64. Links to About Us page- Return policy, Shipping
  65. 65. Customer Service Phone number 24/7 Online Chat available 24/7 Your Account- customer service
  66. 66. FAQ Click to expand
  67. 67. If we click this….
  68. 68. Question and answers to FAQ
  69. 69. CART (Anchored Sidebar)
  70. 70. THIS
  71. 71. When we click this…..
  72. 72. Cart Reservation Timer Anchored Sidebar
  73. 73. Cart Page
  74. 74. Free Delivery Quantity Maximum Quantity
  75. 75. Savings Made Delete Item Items saved in cart for 20 minutes (Cart Reservation Timer)
  76. 76. Customer Service 24/7 Authenticity Code Return Policy Free Delivery deal (Free when buy 2 products worth 299)
  77. 77. Progress Continue Shopping Remove Selected items
  78. 78. Related Products Todays most popular Recently Viewed
  79. 79. Automated tab
  80. 80. Checkout Page
  81. 81. Customers Address (We are a registered user, so our address comes straight up)
  82. 82. Add another address If we press this…..
  83. 83. Add a new address Back to checkout….
  84. 84. Ideal Delivery Time
  85. 85. Weekdays only Weekends only Both
  86. 86. Item List
  87. 87. Payment Options
  88. 88. AliPay/TenPay /WeChat Pay Bank Transfer Fast Transfer
  89. 89. Fast Transfer means you can pay with an already registered card or micro payment service
  90. 90. Registration & Login Page
  91. 91. Login Page
  92. 92. Phone registration
  93. 93. Users enter Phone number, receive a SMS code that they fill in here
  94. 94. Social login for the registration for several social media
  95. 95. Registration Page
  96. 96. Phone Number
  97. 97. Verification code
  98. 98. SMS code (sent to user)
  99. 99. Password Re-enter Password
  100. 100. Brand Mini-Sites
  101. 101. Home All Products Luxury Goods (Beauty)
  102. 102. Links through to luxury products category on Jumei Mall
  103. 103. Filters, but when we press…..
  104. 104. Sends us to the brand category page, with the brand and the attributes clicked checked
  105. 105. Back to the brand homepage…
  106. 106. When hovering over block button appears
  107. 107. Go to see Add to Cart
  108. 108. View product
  109. 109. Products ranked based on Top Ten most popular deals for the day
  110. 110. Product Listing
  111. 111. Product Category (or Attribute) [Linked through to Brand category page]
  112. 112. When click on this you arrive at the Brand Category page with the category/attribute filtered:
  113. 113. Search (within Brand)
  114. 114. Filters
  115. 115. Make Up Facial Skin Care Perfume
  116. 116. Additional Images
  117. 117. Reviews Product Attributes Favourite Product
  118. 118. Category More Attributes (Effectiveness)
  119. 119. Filter by Range Top selling
  120. 120. Community Area
  121. 121. Home Product Type Product Effect Brands
  122. 122. This is a review area for members- consumers can see reviews, learn how to tell if a product is authentic (is brought from Jumei Mall), enter for free gifts, or join subscription services
  123. 123. User Reviews Reviews By Brand By Category By Effect
  124. 124. Product Show
  125. 125. Users show images of products, and discuss in detail how they have affected them
  126. 126. If we click this….
  127. 127. Advanced filtering to find reviews Categories of reviews User Profiles
  128. 128. All/New/Hot Skin Type Age All Skin Care Make Up Perfume Beauty Tools Body Care
  129. 129. Identification Centre
  130. 130. Identification Centre Helps users identify product authenticity
  131. 131. Videos to prove authenticity
  132. 132. Early Adopters Events (Limited to certain membership levels) If we click on this….
  133. 133. Early Adopters To do this users need to be Jumei experts. They act as independent reviewers of new products for the company.
  134. 134. Early Adopters To be a Jumei expert users need a certain amount of reviews on products, then they are invited into the Jumei QQ group and accepted into Jumei Experts
  135. 135. Early Adopters Once Jumei Experts users receive free samples to write reviews on new products
  136. 136. WeChat Free Gifts
  137. 137. WeChat Free Gifts After users like Jumei WeChat page, then you receive a membership card with a unique number.
  138. 138. With this number you can apply for free products/ or discount for particular items
  139. 139. This section of the website shows all the offers available to you
  140. 140. Lucky Boxes
  141. 141. Lucky Box Users buy a box, and they will receive 4-6 random cosmetic samples
  142. 142. Users won’t see what products they are getting Prices between 99-199 RMB
  143. 143. Sales Page
  144. 144. Items starting at 39.9 RMB Time Event is open for Sold Out button
  145. 145. Product Page Product Name Product Description
  146. 146. End

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