18. References
• Rozen, S. (2011, September 1). Effective Advertising Techniques we Can
Learn from informercials. Retrieved November 29, 2014, from
http://forty.co/effective-advertising-techniques-we-can-learn-from-infomercials
• Peiguss, K. (2012, April 3). 7 Customer Loyalty Programs That Actually Add
Value. Retrieved November 29, 2014, from
http://blog.hubspot.com/blog/tabid/6307/bid/31990/7-Customer-
Loyalty-Programs-That-Actually-Add-Value.aspx
• PR Loyalty Solutions. (2012, June 21). Reasons for Loyalty Programs - What
They Can Do. Retrieved November 29, 2014, from
http://prloyaltymarketing.com/customer-loyalty/reasons-for-loyalty-programs-
what-they-can-do/
• Kerschbaum, J. (2013, November 26). How to Convert One-Time
Customers Into Repeat or Lifetime Customers. Retrieved November 29,
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one-time-customers-into-repeat-or-lifetime-customers