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Providing incentives

For GEB3213.

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Providing incentives

  1. 1. Providing Incentives
  2. 2. Overview Benefits should be mutual!
  3. 3. Introduction
  4. 4. The Opportunity If the opportunity is fulfilled, it will be a stress-free process!
  5. 5. The Current Situation
  6. 6. Key Success Factors • 1. Optimal use of advertisements. • 2. Barnes and Noble’s ability to communicate. • 3. Student’s ability to initiate.
  7. 7. Analysis of Alternatives
  8. 8. Strategic Action Tangible benefits is key!
  9. 9. Benefits + Student Loyalty and Satisfaction
  10. 10. Benefits + Increases Profits
  11. 11. Benefits + More dedicated customers
  12. 12. Benefits Happier customers... …Increases sales revenue! Customer Satisfaction 0 50 100 Comet Waitrose Aldi Amazon Sales Growth(%) Comet Waitrose Aldi Amazon -20 -10 0 10 20 30
  13. 13. Risks - Influx of one-time, seasonal customers.
  14. 14. Risks - Possible Deficits
  15. 15. Recommendations + Advertisements
  16. 16. Recommendations + Communicate!
  17. 17. Recommendations + Incentives and/or Loyalty Programs
  18. 18. Recommendations + Make it all flow
  19. 19. References • Rozen, S. (2011, September 1). Effective Advertising Techniques we Can Learn from infomercials. Retrieved November 29, 2014, from http://forty.co/effective-advertising- techniques-we-can-learn-from-infomercials • Peiguss, K. (2012, April 3). 7 Customer Loyalty Programs That Actually Add Value. Retrieved November 29, 2014, from http://blog.hubspot.com/blog/tabid/6307/bid/31990/7-Customer-Loyalty- Programs-That-Actually-Add-Value.aspx • PR Loyalty Solutions. (2012, June 21). Reasons for Loyalty Programs - What They Can Do. Retrieved November 29, 2014, from http://prloyaltymarketing.com/customer-loyalty/reasons-for-loyalty-programs-what- they-can-do/ • Kerschbaum, J. (2013, November 26). How to Convert One-Time Customers Into Repeat or Lifetime Customers. Retrieved November 29, 2014, from http://searchenginewatch.com/sew/how-to/2309171/how-to-convert-one-time-customers- into-repeat-or-lifetime-customers
  20. 20. References • Joseph, C. (2010, October 8). What Are the Benefits of Delivering Excellent Customer Service? Retrieved December 6, 2014, from http://smallbusiness.chron.com/benefits-delivering-excellent-customer-service- 2086.html • Paternoster, L. (2012, February 22). The missing link: How customer service drives sales and market share. Retrieved December 6, 2014, from http://www.instituteofcustomerservice.com/1768-8887/The-missing-link- How-customer-service-drives-sales-and-market-share.html
  21. 21. Appendix Contact information for Business Owner Interviewed Name: Cavan Myers Business: St. Petersburg College Tarpon Springs Bookstore Location: 674 E Klosterman Road, Tarpon Springs, FL, 34689 Email: AM8048@bncollege.com

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