In order for us to create a good approach to our online content we need to answer the following questions. Once answered the content strategy can be designed and tested. The deliverables depend on the structure and assigned time to answer the questions.
2. Initial Understanding
In order for us to create a good approach to our online content we need to answer
the following questions. Once answered the content strategy can be designed and
tested. The deliverables depend on the structure and assigned time to answer the
questions.
2
Approaching content
3. What assets do we already have? - Palettes, Logos, graphics, case studies..
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4. Is there space to be creative with online posts?
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What are our competitors doing? Does it work?
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5. What has worked for us before in terms of online content?
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Does this entice opinion and engagement?
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7. How are we showing ourselves to be a hub/epicentre of our industry?
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8. What sort of experience are we creating with our posts?
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Do we know our demographic?
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Are we tapping into to conversations our demographic are having already?
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Are we sparking conversation with our demographic?
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9. Do our social channels all need to carry the same content?
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Do we need to understand different social platforms?
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10. How often do we want to be posting on platforms each week?
Note the channels we want to post on.
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Is a content calendar the right way to go?
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How long should a content calendar cover? 1 week, 2 weeks, a 1 month?
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