Access the live recording of this content at http://www.plumberseo.net/video
Did you know that YouTube is the 2nd most searched Search Engine (ahead of Bing & Yahoo)? Most plumbing & HVAC Businesses are so focused on SEO but totally neglect the opportunity that Video & YouTube provide. Implementing a Video Marketing Strategy for your Plumbing or HVAC Business can get you additional placement in the search results for your plumbing keywords, enhance that effectiveness of your SEO efforts and improve visitor conversion.
On this session I am going to talk about how you can put a proactive Video Marketing Strategy in place for your plumbing or HVAC business with out a major production budget. I’ll cover the types of video you should create (HINT: authentic and simple is best), how to create it with the technology that you already have (No expensive equipment necessary) and how to syndicate it for maximum effect.
Access the live recording of this content at http://www.plumberseo.net/video
2. •Quick - 10-15 Minute Sessions
•Very Specific Topic related to Internet
Marketing
•Ideas you can Implement right away
•Answer your Most Pressing Internet
Marketing Questions
Internet Marketing Update Sessions
Wednesday, July 10, 13
3. Plumbing & HVAC Online
Marketing PLAN
www.PlumberSEO.net/Weekly
Wednesday, July 10, 13
4. Plumbing & HVAC Online
Marketing PLAN
•Search Engines
SEO / Organic
Map Listings
Pay-Per Click
www.PlumberSEO.net/Weekly
Wednesday, July 10, 13
5. Plumbing & HVAC Online
Marketing PLAN
•Search Engines
SEO / Organic
Map Listings
Pay-Per Click
•Social Media
www.PlumberSEO.net/Weekly
Wednesday, July 10, 13
6. Plumbing & HVAC Online
Marketing PLAN
•Search Engines
SEO / Organic
Map Listings
Pay-Per Click
•Social Media
•Online Directories
www.PlumberSEO.net/Weekly
Wednesday, July 10, 13
7. Plumbing & HVAC Online
Marketing PLAN
•Search Engines
SEO / Organic
Map Listings
Pay-Per Click
•Social Media
•Online Directories
•Paid Lead Services
www.PlumberSEO.net/Weekly
Wednesday, July 10, 13
8. Plumbing & HVAC Online
Marketing PLAN
www.PlumberSEO.net/Weekly
Wednesday, July 10, 13
9. With the goal...
• More Calls
• More Revenues
• More Profits!
Wednesday, July 10, 13
10. •Why Video Marketing is so important as
part of your overall internet marketing
strategy
•How to put your Video Marketing Strategy
in Place
•Types of Videos to Create
•How to Create Them
•What to do with them on they are
created
You’re About To Discover....
Wednesday, July 10, 13
11. •Increase your exposure on the search
engines with more place holders for
your most important keywords
•Enhance your SEO Effort by giving visitors
a reason to stay on your page
•Improve your conversion from visitor to
caller
Why Video Marketing for your
Plumbing or HVAC Business
Wednesday, July 10, 13
12. •Your Video Can show up in Search with
an image of your video
•You can obtain multiple place holders
on page one for certain keywords
Increase Exposure in Search
Results
Wednesday, July 10, 13
13. •Your Video Can show up in Search with
an image of your video
•You can obtain multiple place holders
on page one for certain keywords
Increase Exposure in Search
Results
Wednesday, July 10, 13
14. •Your Video Can show up in Search with
an image of your video
•You can obtain multiple place holders
on page one for certain keywords
Increase Exposure in Search
Results
Wednesday, July 10, 13
15. •Your Video Can show up in Search with
an image of your video
•You can obtain multiple place holders
on page one for certain keywords
Increase Exposure in Search
Results
Wednesday, July 10, 13
16. •Drive links and traffic to your primary site
from high authority video sites (YouTube,
Vimio, MetaCafe, etc)
•Video results in lower bounce rate
•Longer time on site
Enhance your SEO Effort
Wednesday, July 10, 13
17. •Drive links and traffic to your primary site
from high authority video sites (YouTube,
Vimio, MetaCafe, etc)
•Video results in lower bounce rate
•Longer time on site
Enhance your SEO Effort
Wednesday, July 10, 13
18. •Drive links and traffic to your primary site
from high authority video sites (YouTube,
Vimio, MetaCafe, etc)
•Video results in lower bounce rate
•Longer time on site
Enhance your SEO Effort
Wednesday, July 10, 13
19. •Drive links and traffic to your primary site
from high authority video sites (YouTube,
Vimio, MetaCafe, etc)
•Video results in lower bounce rate
•Longer time on site
Enhance your SEO Effort
Wednesday, July 10, 13
20. •Drive links and traffic to your primary site
from high authority video sites (YouTube,
Vimio, MetaCafe, etc)
•Video results in lower bounce rate
•Longer time on site
Enhance your SEO Effort
Wednesday, July 10, 13
21. •Drive links and traffic to your primary site
from high authority video sites (YouTube,
Vimio, MetaCafe, etc)
•Video results in lower bounce rate
•Longer time on site
Enhance your SEO Effort
Wednesday, July 10, 13
22. •Video Resonates with People
•Give them a chance to know, like &
trust you before they call you
•Connects with different modalities
(Some read, some listen & some watch)
Improve Conversion
Wednesday, July 10, 13
23. •Video Resonates with People
•Give them a chance to know, like &
trust you before they call you
•Connects with different modalities
(Some read, some listen & some watch)
Improve Conversion
Wednesday, July 10, 13
24. •Create Simple Videos about your
company, services and FAQ
•Post to YouTube & other video sharing
sites
•Syndicate to your website & social
media profiles
How you can leverage Video in
your Plumbing Or HVAC Business
Wednesday, July 10, 13
25. •Simple
•Personal - BE REAL
•To the point
•Don’t over think it or over do it
What type of videos should you
create?
Wednesday, July 10, 13
26. •Don’t need to hire a high end
production crew
•Can use a simple iPhone, Android
Phone, Digital Camera or even web
cam
•Edit video directly on YouTube or using
simple FREE editing software like iMovie
or Movie Maker
How to create your videos using
technology you already have?
Wednesday, July 10, 13
27. •Create a intro video for your website
•Create a video about each of your
primary services
★Emergency Plumbing
★Drain Cleaning
★Water Heater Repair
★Water Heater Installation
★Tankless Water Heater Installation
★Bathroom Remodeling
★Etc.
•Create a video for each of your FAQ
What videos should you create?
Wednesday, July 10, 13
28. •Be Natural, Authentic & REAL
★"At XYZ Plumbing we provide a full
range of plumbing services
including "Specific Service". Brief
explanation of what you do in that
specific area. If you are in need of
"Specific Service" in the "Your Main
City Area" we can help! Call our
office today at ###-###-####.
What to say?
Wednesday, July 10, 13
29. •Setup a YouTube channel at
YouTube.com
•Upload your video(s)
•Name them correctly / intelligently
•Add a link to your website in the
description
Where to post your video’s?
Wednesday, July 10, 13
30. •Change title of channel to "City Service -
Company Name"
•Add tags with keywords & company
name
•Update description with Name, Address,
Phone Number and description
•Make sure there is a active avatar with
your company logo
YouTube Channel Best Practices
Wednesday, July 10, 13
31. •Change title of channel to "City Service -
Company Name"
•Add tags with keywords & company
name
•Update description with Name, Address,
Phone Number and description
•Make sure there is a active avatar with
your company logo
YouTube Channel Best Practices
Wednesday, July 10, 13
32. •Change title of channel to "City Service -
Company Name"
•Add tags with keywords & company
name
•Update description with Name, Address,
Phone Number and description
•Make sure there is a active avatar with
your company logo
YouTube Channel Best Practices
Wednesday, July 10, 13
33. •Change title of channel to "City Service -
Company Name"
•Add tags with keywords & company
name
•Update description with Name, Address,
Phone Number and description
•Make sure there is a active avatar with
your company logo
YouTube Channel Best Practices
Wednesday, July 10, 13
34. •Title Video with City Service - Company
(always mix this up a little)
•Description should always start with http://
url.com and then describe the service
using those same keywords. ALWAYS ADD
NAP INFO AT BOTTOM OF DISCRIPTION
•Use your keywords as tags and include
the company name.
•Choose most appropriate screenshot
•Click "advanced settings" and add
address to video
Video Tagging Best Practices
Wednesday, July 10, 13
35. •Title Video with City Service - Company
(always mix this up a little)
•Description should always start with http://
url.com and then describe the service
using those same keywords. ALWAYS ADD
NAP INFO AT BOTTOM OF DISCRIPTION
•Use your keywords as tags and include
the company name.
•Choose most appropriate screenshot
•Click "advanced settings" and add
address to video
Video Tagging Best Practices
Wednesday, July 10, 13
36. •Title Video with City Service - Company
(always mix this up a little)
•Description should always start with http://
url.com and then describe the service
using those same keywords. ALWAYS ADD
NAP INFO AT BOTTOM OF DISCRIPTION
•Use your keywords as tags and include
the company name.
•Choose most appropriate screenshot
•Click "advanced settings" and add
address to video
Video Tagging Best Practices
Wednesday, July 10, 13
37. •Title Video with City Service - Company
(always mix this up a little)
•Description should always start with http://
url.com and then describe the service
using those same keywords. ALWAYS ADD
NAP INFO AT BOTTOM OF DISCRIPTION
•Use your keywords as tags and include
the company name.
•Choose most appropriate screenshot
•Click "advanced settings" and add
address to video
Video Tagging Best Practices
Wednesday, July 10, 13
38. Post the Video(s) on your site &
Social Profiles
•Copy the embed code and post on your
site
✴Intro Video - Home Page
✴Water Heater Video - Water Heater page
✴Etc
Wednesday, July 10, 13
39. Post the Video(s) on your site &
Social Profiles
•Copy the embed code and post on your
site
✴Intro Video - Home Page
✴Water Heater Video - Water Heater page
✴Etc
Wednesday, July 10, 13
40. Post the Video(s) on your site &
Social Profiles
•Copy the embed code and post on your
site
✴Intro Video - Home Page
✴Water Heater Video - Water Heater page
✴Etc
Wednesday, July 10, 13
41. Post the Video(s) on your site &
Social Profiles
•Copy the embed code and post on your
site
✴Intro Video - Home Page
✴Water Heater Video - Water Heater page
✴Etc
Wednesday, July 10, 13
47. Weekly LIVE Training / Update
Calls
•Plumbing Keywords – Updated data regarding the most frequently searched plumbing & hvac keywords
•The latest Google Algorithm update (Penguin / Panda) and what it means for your SEO Strategy
•Video marketing for your Plumbing or HVAC Business – How to’s, examples, etc
•Website Conversion – what your website MUST have to convert effectively
•2013 Q4 Marketing Plan – What you should be doing to market your plumbing business online in Q4
•Mobile Marketing – Why it’s important, how to set it up
•Facebook marketing – what you should be doing to maximize effectiveness
•Re-Targeting with AdWords – What it is, why you might want to do it & how to setup simple re-targeting
campaigns to follow your web visitors online as they browse the web.
http://PlumberSeo.net/Weekly
Wednesday, July 10, 13