The impact from social media on public health

1. By: Josh Trecartin

2.  Word of mouth
 Social media impact and Implementation
 Data
 Future research

3.  Faster and easier with social media
 906 million hours spent on social network
sites/blogs in 2010
 Electronic word of mouth is open to the
public to access at anytime
 Electronic word of mouth’s elasticity is 20
times higher than a marketing event’s
elasticity.

4.  90.5 percent of Australian health
professionals did not use social media
professionally in 2012
 60% of Americans turn first to the Internet
when seeking health-related information
 51.9% of responders came through Facebook
advertisements for a smoking clinical trial in
2013
 68.7 percent of responders reported using
their hospital’s social networking site outlets
in a 2014 study.

5.  ObamaCare
◦ Overall negative sentiment on social media with a
ratio of 1:2
◦ Most popular social media site is Facebook
 UnitedHealth Group
◦ Most popular subdomain:
careers.unitedhealthgroup.com (77.09%)
◦ Most popular social media site is LinkedIn

6.  Track specific social media health trends and
key words
 Find the correct demographic information for
hospitals to implement correct social media
campaigns.
 Surveys to find which health topics the public
is more concerned about.

7.  Public want is present
 Underutilized
 Under promoted

8.  Barreto, A. (2014). The word-of-mouth phenomenon in the social media era.
International Journal of Market Research, 56(5). Retrieved April 3, 2015, from
EBSCO.
 Bucklin, R, & Pauwels, K, Trusov, M. (2008). Effects of word-of-mouth versus
traditional marketing: findings from an internet social networking site. Retrieved
April 3, 2015, from Google Scholar
 Greene, J., & Kesselheim, A. (2010). Pharmaceutical Marketing and the New Social
Media. The New England Journal of Medicine. Retrieved April 3, 2015, from
http://www.nejm.org/doi/full/10.1056/NEJMp1004986#t=article
 Shannon D. Armbruster, Jae Eun Chung, Vivian E. von Gruenigen , Junghyun Kim,
Michele L. McCarroll, Alissa McKenzie (2014) Health Care and Social Media
Platforms in Hospitals, Health Communication, 29:9, 947-952, DOI:
10.1080/10410236.2013.813831
 Usher, W. T. (2012). Australian health professionals' social media (Web 2.0)
adoption trends: early 21st century health care delivery and practice promotion.
Australian Journal Of Primary Health, 18(1), 31-41. Retrieved April 17, 2015, from
EBSCO
 Frandsen, M., Walters, J., & Ferguson, S. (2013). Exploring the Viability of Using
Online Social Media Advertising as a Recruitment Method for Smoking Cessation
Clinical Trials. Nicotine & Tobacco Research,16(2), 247-251. Retrieved April 3,
2015, from EBSCO.