3. Adobe’s History
Founded in 1982 by Charles Geschkle
and John Warnock who left Xerox to
First Adobe Logo form a new company that they called
Adobe.
Revenue for the company in 1982 was
$0. Charles and John were the only two
employees.
Source - http://goodlogo.com/designers/marva-warnock-1343
By 1984 the company was bringing in
2.2 million dollars. As of the end of
2011, Adobe’s revenue was 4.2 billion
dollars (History of Adobe, ND).
4. Adobe’s History
Adobe systems went public in 1986
with an open stock price of $11
Adobe has created popular programs
and file types such as PDF, Flash, and
the award winning Photoshop
software(History of Adobe, ND).
Since then, Adobe has expanded to
acquire other companies that assist
Adobe is meeting the global needs of
Source - https://jp.twitter.com/Photoshop
their customers.
6. Adobe’s Structure
Company structure
Adobe has a whole team of
executives that lead to a very
successful company.
The CEO of Adobe, Shantanu
Narayen has been CEO since
2007 and has overseen the
acquisition of companies such
as Omniture, Inc.
Before that, Shantanu was
President and COO of Adobe in
which he carried out Adobe’s
day-to day operations
(Shantanu Narayen bio, ND).
Source - http://nexus404.com/2010/04/29/steve-jobs%E2%80%99-flash-concerns-are-
answered-in-full-by-adobe%E2%80%99s-ceo-shantanu-narayen-responds-to-apple-
ceo%E2%80%99s-%E2%80%9Cthoughts-on-flash%E2%80%9D-we-love-a-quarrel-between-
giants/
7. Adobe’s Structure
Company structure
Adobe’s company
structure has 12 primary
executives under the CEO,
Shantanu Narayen.
These executive positions
range from the Chief
Executive Officer (CFO) to
Field Operations
executives. For a total of
13 positions under these
Source - http://www.theofficialboard.com/org-chart/adobe-systems
primary executives.
Resulting in a 3 tier
structure (Adobe, 2012)
.
9. Adobe’s Business Model
Business model
Source - http://news.cnet.com/8301-1001_3-57321480-92/adobes-transition-to-cloud-could-be-tricky/
Adobe’s business model has shifted Product Strategy: Adobe develops leading
recently from focusing only on software programs to empower the individual
software development to add the to produce high quality work in a small amount
Creative Cloud. A unique feature that of time. Adobe increases its market share by
allows users to use all of Adobe’s providing software solutions to companies and
products as long as they stay individual (Business Model Analysis - Adobe
subscribed. Systems Inc., 2012).
10. Adobe’s Business Model
Business model
Distribution: Adobe sells its products via its
website, as well as through a network of
distributors, value added resellers (VARs),
system integrators, independent software
vendors (ISVs), and original equipment
manufacturers (OEMs).
Revenue: Adobe’s primary revenue comes
from its software licensing and will continue
to be so until Creative Cloud has more time
Source - http://larrythecow.org/universe/archives/2009-11-25.html to develop in the market (Business Model
Analysis - Adobe Systems Inc., 2012).
At the end of 2011, Adobe’s revenue was
over 4 billion dollars (Adobe Fast Facts,
2012).
12. Adobe’s Marketing
Adobe does its primary
marketing and advertising
through the web. They assign
74% of their marketing budget
to be done through the web.
That compares to about 12%
spent by their competitors.
Adobe posts betas to its web
site which allows users to get a
glimpse on Adobe’s future
products that can help raise
awareness of the product once
Source - http://www.splashmedia.com/resources/blog/tag/digital-marketing-trends/
it is released (Business Model
Analysis - Adobe Systems Inc.,
2012).
13. Adobe’s Marketing
Adobe’s beta posts to their web
page also allows for testing and
feedback from Adobe’s users and
the general public. This gives
Adobe a chance to adopt
customers feedback into their
products (Business Model
Analysis - Adobe Systems Inc.,
2012).
Source - http://www.studiolighting.net/lightroom-4-beta-available-for-public-testing/
Adobe stays focused on a
customer driven approach which
pays off for them.
15. Adobe’s Subscriptions
Source - http://news.cnet.com/8301-1001_3-57321480-92/adobes-transition-to-cloud-could-be-tricky/
Adobe has released a new type of The Creative Cloud is part of a new Adobe
subscription service called the Creative business model that allows users to be able to
Cloud. Which runs for about 49 dollars use full Adobe products as long as they
a month. continue to pay the monthly fees (Adobe
Creative Cloud, ND).
17. Adobe’s Support
Adobe offers great customer support
for its products and services such as
phone and chat assistance during
normal call hours. Customers even
have the choice to purchase additional
support packages that can include
certain levels of help desk assistance,
updates, remote access, and expert
consulting (Business Model Analysis -
Source - http://www.telstarhosted.com/support/
Adobe Systems Inc., 2012).
Adobe’s support model is effective
because it helps to recognize the
consumer’s needs and creates
solutions to support them.
19. Adobe’s Globalization
Source - http://blogs.adobe.com/globalization/en/globalization-myth-series-myth-2-this-product-is-only-for-the-u-s/
Cost variables – Adobe is able to reduce Cultural issues in design – Adobe seems
costs of providing their products globally to have a good need in India because
by thinking of localization from the first print has been on the rise. In 2010 it went
up by 10% - This opens up a market for
stages of development. Adobe itself states Adobe’s InDesign software used in print
that the longer a company waits to localize media (InDesign CS6…. Welcome to
a product, the more expensive it becomes. India!, 2012).
20. Adobe’s Globalization
24/7/365 Staffing: Adobe employs a
staff to resolve issues via phone or
internet 24/7/365 with special
purchased plans.
Adobe is based out of the US;
therefore their normal staff call hours
are Monday – Friday 5-7pm PST. By
keeping their 24/7/365 support to
specially purchased plans, Adobe is
able to cut down on the staff needed
Source - http://support-for-adobe.cyberpcexperts.com/ around the clock while still offering
special support for paying clients
(Adobe Support For Enterprises, ND).
22. Adobe’s Security
Adobe ranks security for its products
Adobe Secure Product Lifecycle (SPLC) highly. They have devoted quite a bit of
resources and staff to see to it that their
products are secure.
Adobe has a system called Adobe Secure
Product Lifecycle (SPLC) which composes
top industry secure software
development practices, processes and
tools to protect their customers.
Using SPLC, Adobe conducts rigorous
tests and constantly trains their staff to
Source - http://www.adobe.com/security/splc/
ensure better protection of sensitive
information (Adobe Secure Product
Lifecycle, 2010)
23. References
1. Adobe. (2012, Dec 17). Retrieved Feb 9, 2013, from The Official Board: http://www.theofficialboard.com/org-chart/adobe-systems
2. Adobe Creative Cloud. (ND). Retrieved Feb 9, 2013, from Adobe: http://www.adobe.com/products/creativecloud.html
3. Adobe Fast Facts. (2012, Oct). Retrieved Feb 9, 2013, from Adobe:
http://www.adobe.com/aboutadobe/pressroom/pdfs/FastFacts_ue_fnl_1023012.pdf
4. Adobe Secure Product Lifecycle. (2010, June). Retrieved Feb 9, 2013, from Adobe:
http://www.adobe.com/security/pdfs/privacysecurity_ds.pdf
5. Adobe Support For Enterprises. (ND). Retrieved Feb 9, 2013, from Adobe:
https://www.adobe.com/support/programs/pdfs/Adobe_support_for_enterprises_program_overview_V2.0.pdf
6. Business Model Analysis - Adobe Systems Inc. (2012, Aug 26). Retrieved Feb 9, 2013, from Writeups and Analysis:
http://rityupadh.blogspot.com/2012/08/business-model-analysis-adobe-systems.html#!/2012/08/business-model-analysis-adobe-
systems.html
7. History of Adobe. (ND). Retrieved Feb 9, 2013, from Adobe: http://www.adobe.com/aboutadobe/history/timeline/index.html
8. InDesign CS6…. Welcome to India! (2012, June 5). Retrieved Feb 9, 2013, from ADOBE GLOBALIZATION:
https://blogs.adobe.com/globalization/indesign-cs6-welcome-to-india/
9. Shantanu Narayen bio. (ND). Retrieved Feb 9, 2013, from Adobe: http://www.adobe.com/leaders/shantanu-narayen/bio.html
