Market insight of Aditya Birla group

1. Submitted by,
Jothin N
Jeevan
Sumit Gupta
Vishal

2. •A USD 40 billion Corporation by revenue size, the
Aditya Birla Group is in the league of fortune 500.
•Among the largest and the most reputed business
houses in India
•Operating in 36 countries across 6 continents with
more than 53% of revenue flowing from its
overseas operations

3. Facts and Files
 Flagship listed companies:
 Aditya Birla Nuvo (Conglomerate)
 Grasim & Ultratech (VSF & Cement)
 Hindalco- Incl. Novelis (Aluminium & Copper)
 Idea Cellular (Telecom)
 Ranked 4thin the global top companies for leaders & 1st in
Asia Pacific (Source: Aon Hewitt, Fortune Magazine & RBL -
2011)

4. Positioning

5. Diversification
• Hindalco - Aluminium,
• Grasim - Cements and Textiles
• Columbian Chemicals Co- Carbon black worldwide.
• Idea cellular- Telecom Services
• UltraTech Cement
The group follows a Unrelated Diversification
strategy. There is no direct fit with the existing
business.

6. In & Around
• There are no moves to divest any of these industries as
there are much scope in domestic and foreign market.
• The world's largest aluminium rolling company
• Biggest producer of primary aluminium in Asia
• Among the top 10 cement producers globally
• The No.1 producer of carbon black in the world
• Fourth-largest producer of insulators in the world
• Fifth-largest producer of acrylic fibre in the world
• Among the best energy efficient fertiliser plants.

7. Building Positions in New Industries
• The Aditya Birla Group is well-positioned to
explore the potential of the power sector with
its large installed base of captive power plants in
various businesses and its exposure to mining.
• Renewable energy, especially solar energy has
been identified as a sunrise business
opportunity by the Aditya Birla group.
• Aditya Birla group to acquire terrace bay pulp
mill for $110mn

8. Cross business value chain & Relationships
• Diversified Aditya Birla Group will buy a 27.5
percent stake in unlisted media group Living
Media India Ltd, which publishes the popular
India Today magazine, for an undisclosed sum.
• Aditya Birla Group is considering bidding for
Australia's New Hope Corp, a $5bn coal miner.