Growth Hacking Marketing
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Un acteur majeur de la data souhaitait lancer un nouveau label e-commerce sur un marché particulièrement encombré (Trusted Shop, Google Marchand de Confiance...) Nous leurs avons proposé cinq axes de lancement possible de leur label au travers de techniques de growth hacking, susceptibles de contourner la domination des acteurs en place. Le plus heureux des hasards a fait que des papillons ont bien voulu se poser aux endroits où apparaissent des informations sensibles (nom de marques, de clients, de prestataires ou d’intervenants, chiffres, etc.), nous aidant ainsi à préserver leur confidentialité. Cette présentation émane de la société Les Brigades du Marketing, agence de conseil et de service en marketing, à découvrir à l’adresse www.lesbrigadesdumarketing.com. Pour contacter l’auteur de ce document, nous vous invitons à adresser un e-mail à l’adresse suivante : contact@lesbrigadesdumarketing.com.
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Growth Hacking Marketing
- 2. Warning This presentation has been produced by Les Brigades du Marketing. More at www.lesbrigadesdumarketing.com. It is a confidential document. So the information which must not be revealed has been hidden. To contact the author of this presentation, please send an e-mail to: contact@lesbrigadesdumarketing.com.
- 3. Market Context 89% 89% of French people consider customer evaluations before buying on line 72% 72% of evaluations are made on mobile phone 3,4 millions Trusted Shop collected 3 400 000 evaluations in 2015 100% Every step of the shopping experience are taken in account by the customers
- 4. Market Context Google launched its e-commerce label in France in 2014.
- 5. Market Context With: 1. An high level of service 2. A strong data granularity 3. An end to end covering of the shopping experience 4. A customer centric orientation
- 6. Market Context With additional value added service
- 7. 5Growth Hacking Strategies For Your Product in 2016
- 9. The Trojan Horse Strategy
- 10. Scenario #1 MIRAKL 01 02 03 04 + Marketplace solution provider + Gartner and IBM Awards + 70 customers (Rue du Comerce, Auchan, Carrefour, Darty) + Active partner policy (Magento, Oracle, Keyrus, Accenture) Mirakl Portrait + Help their customer select the good e- merchants + Recruit new customers in Europe + Secure international shoppers Mirakl Needs + Up front labeling + Alternative to Google + Algorithm + Historical know how + Worldwide data base IIIIIIIII Answers + New features for their platform + Differentiation element + Worldwide solution + Plug and play Mirakl Reasons To Buy Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
- 13. Scenario #2 PRESENCE 01 02 03 04 + Historic leader of mystery shopping + Wide range of clients + International network + Benchmark of 800 000 experiences + B to B offer Presence Portrait + Adapt their offer for retailers launching market place + Help their retail customer select the good e- merchants Presence Needs + A benchmark of the new generation of e- merchants + Algorithm + Historical know how + Worldwide data base IIIIIIIII Answers + Additional service offered + Freeness + Plug and play + Worldwide solution Presence Reasons To Buy Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
- 15. The Pure Growth Hacking Strategy
- 16. Scenario #3 QQ 01 02 03 04 + Tancend e-mail solution + 853 millions active users + Worldwide leader QQ Portrait + Offer new services + Make their customer pay for services + Got new revenue streams + Monetize users via e-commerce QQ Needs + Let it buy label insertion at the bottom of every e-mails sent to QQ users by let it buy trusted e- merchants + Alternative to Google + Worldwide data base + D&B notoriety IIIIIIIII Answers + New revenues + Low investment needs + Easy implementation + IIIIIII size + Worldwide solution Compelling Reasons To Buy Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
- 19. Scenario #4 WEIXIN 01 02 03 04 + WeChat ’s Marketplace + 300 millions users + E-commerce huge ambition Weixin Portrait + Accelerate worldwide expansion (20% by 2015) + Accelerate m- commerce strategy + Trusted Chinese e-merchants outside China Weixin Needs + Bring trust in Chinese unknown brands outside China + Alternative to Google + Worldwide data base + Mother house notoriety IIIIIIIII Answers + Low investment needs + Easy implementation + Worldwide solution + No substitutes Compelling Reasons To Buy Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
- 21. The Anti Google Strategy
- 22. Scenario #5 FACEBOOK 01 02 03 04 + 1 billion users + N°2 most visited web site Pages 0-00 Facebook Portrait Pages 00 + Make their users pay for services + Accelerate F- commerce + Monetize users via e-commerce + Reinforce BtoB legitimacy Pages 0-00 Facebook Needs + A new product to sell to e- merchants + Substitute to Google + Worldwide data base + Mother house notoriety Pages 0-00 IIIIIIIII Answers + Low investment needs + Easy implementation + Worldwide solution Pages 0-00 Compelling Reasons To Buy