The document proposes Twitter channels for TV shows that would curate tweets from related stars, guest stars, directors, and producers during a show's air time. This would allow viewers to follow along with those involved with a show while watching. It suggests that channels could increase engagement for both Twitter and TV shows while opening opportunities for targeted advertising. Channels could also be used to share information during breaking news events. The document argues this would benefit Twitter, TV shows, talent, and advertisers through growing audiences and profits in a minimally intrusive way.

1. Twitter [tv] Channels
Tune In To Your World
[ ]

2. All the press about Twitter going public and
its TV & profit strategy got me thinking…

3. As a lover of both TV and Twitter-- what do I want to see on
my 2nd screen while watching my 1st?

4. Simple…
I want a [tv] “channel” feed of the people related to the show
(a curated list, if you will):
Stars
Guest Stars
Directors
Showrunners
Producers

5. Let’s take Scandal-
They have a big cast and I
don’t necessarily want to
follow them all, all the time.
But come show night YESgive me that whole crazy
bunch of Gladiators!

6. The [Scandal] Channel
stream would look like this:
(Stream could also incorporate
those we follow who are tuned in to
same channel so we can see what
our friends are tweeting about the
show too.)

7. Not everyone is an experienced Twitter user so putting together
Channels makes it easier to tune in to what they want to follow…

8. Favorite Shows
Events

9. Folks don’t need to know how to compile a list or worry
about who to follow--they simply access TV Partner list
and join right in.
Not to mention, it refreshes the concept of must-see-TV
because we’re watching LIVE together!

10. And Twitter can work with
show execs and
advertising teams to
create targeted tweets
that are fun, playful and
profitable. Creating what
brands want: story tie-ins
and instant buying
opportunities for an
engaged audience!

11. This will build audience for Twitter, shows and their talent,
all while expanding profit potential in minimally invasive way.
WIN-WIN-WIN!

12. And… if breaking-news events or other emergency occurs
official Channels can be set up integrating verified timelines.

13. This is my vision of the
future of Twitter and
engaged TV…
I would love to help make it
happen and can be found
@JoyMeredith.