Workshop and presentation on how social media can be leveraged as a professional development tool. We focused on 3 core pillars: - Owning and telling our personal stories as a way to develop opportunities and connections - Building and growing a personal brand that connects the right skills and keywords to your name - Learning to operate digital tools so that eventually you can build and sustain an infrastructure Each point carried a personal story that illustrated how to to implement it. Before starting open discussion I shared a handful of specific tactics and recommendations: - Gradually build it all up - pace, patience - Use screenshots - Speak on panels, workshops, events - Go from an online public interaction, to a DM, to a professional coffee - Use LinkedIn & Twitter notifications as additions to email followup - Request LinkedIn recommendations - Scan social media before events - Connect people to each other - Buy your domain Along the way participants filled out a paper guide that asked them to note down the following: - 3 words or phrases that summarize personal stories - 3 keywords that describe professional skills or aspirations - 3 tools they commit to learning how to use in the coming months See the paper guide at http://www.slideshare.net/JuanSVas/paper-guide-for-social-media-as-a-professional-development-tool-leaders-on-fast-track-hispanic-heritage-foundation-intern-program.

1. STEPPING UP
YOUR DIGITAL GAME:
Social Media as a
Professional Development Tool
Home cooked for LOFT/HHF
@JuanSvas

2. Feel more comfortable using social media
as a resource and tool that helps you
generate career opportunities
and accomplish your professional goals.
GOAL @JuanSvas

3. ABOUT ME @JuanSvas
From Twitter to the Mayor’s Operations Innovation Team
August 3, 2014 Now

4. ➡ Personal Story
➡ Branding
➡ Tools
➡ Tactics
AGENDA @JuanSvas

5. STORY @JuanSvas
GOAL 1: Own & tell your personal story
What this means:
Big Data Day LA 2016 Presentation
“I am both an immigrant
& a working professional
in data & communications.”

6. BRAND @JuanSvas
GOAL 2: Build & grow your personal brand
What this means:
Social Media Bios
Keywords
URLs / Links
Personal website
Your face
Consistency
Multiple platforms
Good pictures
Mix Personal/Prof

7. TOOLS @JuanSvas
Rule of Thumb:
Learn a tool for ever 3
months of employment.
GOAL 3: Progressively build your toolkit
What this means:

8. TACTICS @JuanSvas
• Gradually build it all up - pace, patience
• Use screenshots
• Speak on panels, workshops, events
• Build LinkedIn Recommendations
• Go from Reply > DM > Coffee
• Use LinkedIn & Twitter notifications
• Request LinkedIn recommendations
• Scan social media before events
• Connect people to each other
• Buy your domain

9. Thank you - let’s chat.
juan.vasquez@lacity.org
@JuanSVas
www.vasquezsays.com
www.techtinx.com
@JuanSvas