Leverage your business's exposure through Social Media Marketing. This course is meant for tour operators, hotels, nonprofits, and DMOs with Beginner or Intermediate understanding of Social Media and/or those who wish to understand how to incorporate sustainability in marketing. The course will give a comprehensive overview of marketing sustainability, branding, SEO, Facebook, Twitter, Blogging, and TripAdvisor.

44. Facebook Definitions
Affinity
Reach
Engagement
Weight
Time Decay
Measures the relationship between the user and the
creator.
The number of followers who view the post on their timeline.
The number of times a user shares, comments, likes or clicks
on a post.
The fact that videos score more points than photos, text, or
links.
As a post gets older, it loses its points because it is “old
news”.