It's INCREDIBLE how valuable the entire field of content marketing as a whole is becoming. By 2019, content marketing will be a $300 billion industry. This means it will more than double in under four years. If you're in it...you're in it at the RIGHT time! Across the last four weeks, my team and I dug down and researched the most accurate, up-to-date statistics on the field of content marketing today and in the future. Want to know what we found out? Read more: https://expresswriters.com/the-big-2017-content-marketing-spend-infographic/

1. CONTENT MARKETING
IS HERE TO STAY
CONTENT MARKETING
IS HERE TO STAY
Time to plan for the inevitable future of content,
and how it will interact with and boost your brand,
audience, revenue and presence. Content
is the way of 2017 and beyond!
smart reasons to jump on the bandwagon for 2017.
WILL CONTENT MARKETING
BE NEEDED MORE THAN EVER IN 2017?
10
Current Facts About
THE INFLATING NATURE
OF CONTENT BUDGETS10
Current Facts About
THE INFLATING NATURE
OF CONTENT BUDGETS
5 SMART REASONS TO
Develop a Content Budget
WILL CONTENT MARKETING
BE NEEDED MORE THAN EVER IN 2017?
The answer, in short, is YES!
According to a 2016 BuzzSumo post on the Future of Content, the future
of content is more
thousands of posts each day, and Google increases its number of indexed
pages by the millions each year.
Content is booming, and it shows no signs of slowing down in 2017!
like in 2017? Let's take a look.
THE BIG 2017
CONTENT
MARKETING
SPEND:
THE BIG 2017
CONTENT
MARKETING
SPEND:
Content Budgets
by the Numbers,
& How to Set Your
CM Budget
5
The US reached $12.11 billion in content
the world’s largest market for content.
Reasons for the
UPWARD TRAJECTORY
2016 was a banner year for content, and 2017 shows
Here are a few of the top reasons this is true.
THERE’S NOT MUCH TO ABATE CONTENT GROWTH.
publishers put out every day. What we do know is that Google has seen a more than
29-trillion page increase in indexed content since 2008 and that WordPress alone
is publishing nearly 2 million new posts every day. As it stands now, there’s virtually
nothing to abate the rapid growth of content. has
access to the web.
CONTENT IS THE MOST FUNCTIONAL MODERN
FORM OF ADVERTISING.
also driving sales.
GLOBAL LITERACY RATES ARE INCREASING.
but is literate today. Global literacy has exploded in
This increase in universal literacy creates more people to read, write, and interact
with online content.
MASSIVE SUCCESS.
they’re being adopted by publishers around the world.
CONTENT AUTOMATION IS ACCESSIBLE AND CHEAP.
1
2
4
5
3
NOWNOW
Adjust
as needed
Once you’ve developed a content budget,
keep in mind that it’s not set in stone. It can (and
should) grow as your company gains more
resources and customers, and should account for
audience segments, and new content types.
4and measurement tools
to schedule and promote your content,
add its monthly cost to your spreadsheet. If you
use a human team to post, share, re-use, and
into your spreadsheet, as well.
3
Think about your
you need one? If so, what will that cost? Do you
have writers, social media experts, or content
strategists you need to pay? If so, what are those
salaries or monthly costs? Because your content
1 Factor in your content
so far, you’re likely using a few tools to help
a few all come with some associated monthly
or use-based fee, and factoring these things into
2
is just good business
in the future.
5
There’s no way around
developing a budget
is more rather than less, and if your brand doesn’t
adapt and invest—you’ll seriously lose out.
1
2
are always changing
moving, developing a budget that allows space
3
Content has become
inter-departmental
resources and grow your company.
4
2
Google’s number of indexed pages has grown
from 1 trillion to more than 30 trillion
in the last seven years alone!
SOURCES:
BuzzSumo:
Our World In Data:
Internet Live Stats:
452.7% of
the revenue
7 The average marketer spends 29% of their
on content.
9 70% of B2B marketers plan to create
more content in 2017 than they did in 2016.
3
2015 was the
double-digit growth.
1
According to , content
$300 billion industry
by 2019 – this means it will more than
double in under four years.
6
that the most successful
B2B marketers dedicate at least 39% of their
to content.
8
37% of marketers who aren’t successful with
budget is too low. What’s more,
27% of marketers who have seen a decrease
in the success of their content strategies say it’s
because of inadequate budget or budget cuts.
1039% of marketers
4 Fast Tips to Develop a Functional
CONTENT MARKETING BUDGET
4 Fast Tips to Develop a Functional
CONTENT MARKETING BUDGET
EXAMPLE:
The Washington Post grew its visitor rate
by 28% between October and December