The History of Content Strategy: From Zero to 100% Necessary in 10 Years (The Infographic)
Content marketing and strategy aren’t new concepts, but as industries, they are both fairly new still in today's internet era. In a SlideShare from the very first Content Strategy Consortium held in 2009, Rachel Lovinger featured a graph illustrating how its popularity grew over eight years. In 2000, “content strategy” only had 880 results in Google. By 2008, that number had skyrocketed to 286,000. The discipline of online content strategy appeared as early as the late ‘90s – or, at least, people were talking about it. In those days, examples of content strategy as we know it are hard to find. Instead, content strategy mainly involved data management, including making sure content was meaningful and users could find what they were looking for. Content strategy in terms of guiding content marketing wasn’t widely adopted. One of the top online articles on content strategy in 2000 was this Inc. piece by Russell Shaw: Checklist: Create a Content Strategy. It covers why site content is important, tailoring your content to your target audience, and establishing a content budget. Read the full infographic on the Content Strategy & Marketing Course blog: https://contentstrategycourse.com/history-of-content-strategy/
