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TOP 100CONTENT MARKETERS
2018 EDITION
CHRISTOPH
TRAPPE
Christoph Trappe is a marketing expert who focuses on the
power of storytelling, even calling himself “The Authentic
Storyteller.” He’s one of Marketing Insider’s Top 25 Content
Marketers, and is a globally recognized speaker.
ANDY
CRESTODINA
The co-founder of Orbit Media and the author of Content
Chemistry, Andy Crestodina is a well-regarded content marketer
and speaker.
@CTrappe 76.414
FOLLOWERS
@crestodina 27.164
FOLLOWERS
SONIA
SIMONE
JASON
MILLER
Sonia Simone heads up Rainmaker Digital as its Chief Content
Officer and co-founder. She hosts the “Confessions of a
Pink-Haired Marketer” podcast and offers advice, rants, and
interviews from the marketing world.
Jason Miller is LinkedIn’s Content & Social Media Marketing
Leader as well as a blogger, photographer, and author (Wel-
come to the Funnel).
@soniasimone 25.115
FOLLOWERS
@jasonmillerca 26.930
FOLLOWERS
JAY
ACUNZO
HEIDI
COHEN
#24
Jay Acunzo is a former digital media strategist for Google.
His company, Unthinkable Media, helps B2Bs produce better
podcasts. He also runs his own award-winning podcast,
“Unthinkable,” which showcases people who have defied
conventional thinking.
AARON
ORENDORFF
Aaron Orendorff has been published on virtually every major
industry blog possible, including Fast Company, Inc., Content
Marketing Institute, The Huffington Post, SalesForce, and
Entrepreneur. He’s the Editor in Chief at Shopify Plus, and Forbes
named him a Top 10 B2B Content Marketer.
@jayacunzo 12.494
FOLLOWERS
@AaronOrendorff 266.200
FOLLOWERS
Heidi authors The Actionable Marketing Guide blog, using her
expertise from marketing gigs at Citibank, The Economist,
and Bertelsmann as a base. She also taught graduate-level
marketing at institutions like Rutgers and New York University.
DOUG
KESSLER
After beginning his career at the prestigious Ogilvy & Mather,
Doug Kessler eventually co-founded Velocity, a content
marketing agency where he serves as Creative Director.
@heidicohen 34.139
FOLLOWERS
@dougkessler 18.762
FOLLOWERS
KRISTINA
HALVORSON
Kristina Halvorson is the founder and CEO of Brain Traffic,
a content strategy company. She’s also the founder of Confab
Events, wrote Content Strategy for the Web, and hosts The
Content Strategy Podcast.
COPYBLOGGER
Copyblogger uses their platform to teach content marketing
skills, especially content writing and copywriting, to
the marketing masses. Their community is over 330,000
subscribers strong.
@halvorson 46.382
FOLLOWERS
@copyblogger 46.242
FOLLOWERS
#21
#23
#22
#25 #26
#27 #28
#29 #30
NEWSCRED
KISSMETRICS
NewsCred offers solutions for enterprise content marketing,
including a content marketing platform, content creation, and
consulting. They also serve up a wide range of content
and expertise on marketing topics.
ROBERT
ROSE
Robert Rose is a big-leagues content marketer plus the founder
and Chief Strategy Officer for The Content Advisory, which
is an offshoot of The Content Marketing Institute. He has
written three books, the most recent being Killing Marketing,
which he co-authored with Joe Pulizzi.
@newscred 104.949
FOLLOWERS
@Robert_Rose 49.085
FOLLOWERS
GERRY
MORAN
HENNEKE
DUISTERMAAT
A marketing executive with over 20 years of experience, Gerry
Moran has worked with brands like IKEA, HBO, and Purina.
He’s also the Global Head of Social Media at Cognizant, which
provides digital services to increase efficiency and innovation
for businesses.
Henneke Duistermaat is the pen behind Enchanting Marketing
(and her cartoon alter-ego, Henrietta). She is a writer who has
been featured on Copyblogger and Kissmetrics, and an edu-
cator who has created multiple courses on business writing
to improve your marketing results.
@gerrymoran 92.500
FOLLOWERS
@HennekeD 9.685
FOLLOWERS
JULIA
MCCOY
JEFF
BULLAS
Along with her role as the founder and CEO at Express Writers,
Julia is also a podcast host (“The Write Podcast”), an author
(So You Think You Can Write? and Practical Content Strategy &
Marketing), and an educator who teaches content strategy
to burgeoning marketers.
Kissmetrics is a customer analytics and engagement automation
software company. They share tips, hacks, and tricks to help
you understand your base better.
@juliaemccoy 11.673
FOLLOWERS
@kissmetrics 251.178
FOLLOWERS
Jeff Bullas has been named a Top 20 CMO Influencer by Forbes,
the #1 Global Content Marketing Influencer by Marketing
Insider, and other accolades from Entrepreneur, Apollo
Research, and Onalytica. He’s a speaker, a strategist, and runs
JeffBullas.com, an internationally recognized business blog.
ERIKA
HEALD
Erika Heald has over 20 years in the industry under her belt,
and has worked for brands like Charles Schwab, Slack, and
UnitedHealth. She’s currently a content marketing and social
media consultant for specialty food and technology start-ups.
@jeffbullas 559.527
FOLLOWERS
@SFerika 10.219
FOLLOWERS
ARNIE
KUENN
ANN
HANDLEY
The CEO of Vertical Measures, Arnie Kuenn, is also an inter-
nationally-recognized content marketing speaker and educator.
He has been in the industry for over 25 years and has written
two books, Accelerate! and Content Marketing Works.
Ann Handley is the CEO of MarketingProfs and appears twice
on this list (see @marketingprofs). She wrote one of the
essential handbooks on content writing, Everybody Writes,
which is a Wall Street Journal bestseller.
@ArnieK 16.888
FOLLOWERS
@annhandley 36.683
FOLLOWERS
#31 #32
#33 #34
#35 #36
#37 #38
#39 #40
SEARCH
ENGINE
WATCH
Berrak Sarikaya is a copywriter and content marketer whose
M.O. is to help businesses amplify their unique message. She
is also a speaker who has presented at CMWorld.
BERRAK
SARIKAYA
Search Engine Watch has been providing tips, advice, analysis,
and information to marketers about improving their site’s online
visibility in search engines since 1997.
@BerrakBiz 6.223
FOLLOWERS
@sewatch 194.177
FOLLOWERS
EXPRESS
WRITERS
CONVINCE &
CONVERT
A content agency committed to great online content, Express
Writers focuses on quality, writing for the reader, and SEO
best-practices to launch clients’ content to the top of Google.
EW is also the brand behind #ContentWritingChat and
The Write Blog.
Convince & Convert is a digital marketing consulting company
that puts strategy first. Its CEO is Jay Baer, an internationally
-recognized marketer and influencer who has worked with
major global brands.
@ExpWriters 10.299
FOLLOWERS
@convince 40.180
FOLLOWERS
#42
ROSS
HUDGENS
NEIL
PATEL
10X
MARKETING
#44
Ross Hudgens is the CEO and founder of Siege Media, a
South Dakota-based content marketing agency with an SEO
bent. The company was named one of the Fasted Growing
Companies in SD by Inc.
A digital marketer, influencer, and entrepreneur, Neil Patel
made his name through ventures like CrazyEgg and Kissmetrics.
He blogs at NeilPatel.com and co-hosts a podcast, “Marketing
School” with Eric Su.
@rosshudgens 26.226
FOLLOWERS
@neilpatel 296.273
FOLLOWERS
A companion to Garrett Moon of CoSchedule’s book, The
10x Marketing Formula, this Twitter feed offers tips to “start
thinking like a scrappy start-up.”
SUJAN
PATEL
Sujan Patel is a content marketer who focuses on growth
marketing with his company, Web Profits. He has worked with
clients like Expedia, Zillow, LinkedIn, and SalesForce, and blogs
for the likes of Forbes, Wall Street Journal, and Inc.
@ContentHackers 24.660
FOLLOWERS
@sujanpatel 56.285
FOLLOWERS
INFLUENCE
& CO.
MARCUS
SHERIDAN
A content marketing company that has a start-to-finish
approach, Influence & Co. also has a blog (The Knowledge
Bank) and dishes out information and advice for marketers.
Marcus Sheridan is an internationally-recognized keynote
speaker who educates marketers about how to connect and
communicate with their audiences in the digital world.
@InfluenceandCo 96.263
FOLLOWERS
@TheSalesLion 22.932
FOLLOWERS
Z
#41
#43
#45 #46
#47 #48
#49 #50
CONTENTLY
BRIAN
CLARK
Copyblogger’s co-founder, Brian Clark, is your authority source
on online content. He’s also an entrepreneur and author
who has been in the trenches of content marketing, growing
his ventures without advertising.
RAND
FISHKIN
Moz’s former CEO, Rand Fishkin, is now half of the brains
behind SparkToro, a software company for discovering where
your audience lives online. He’s also an author (Lost and
Founder), a speaker, and a champion of better marketing.
@brianclark 179.980
FOLLOWERS
@randfish 407.982
FOLLOWERS
GLEN
GILMORE
Glen Gilmore travels the world and helps Fortune 500
companies hone their digital marketing strategies. He’s also
one of Forbes’ Top 20 Social Media Inlfluencers.
COSCHEDULE
CoSchedule is a software company that helps you streamline
your marketing management, planning, and workflows with
a drag-and-drop calendar. Their blog has over 225,000
subscribers, probably because they provide practical advice
and information to make your marketing better.
@glengilmore 309.828
FOLLOWERS
@CoSchedule 55.489
FOLLOWERS
Crowdfire is a social media management app that helps you
schedule posts, optimize your accounts, and more. Their blog
and Twitter feed are full of tidbits to improve your social
media marketing.
MICHAEL
BRENNER
Along with his role as the CEO of Marketing Insider Group,
Michael Brenner is also a keynote speaker, author, and
customer-centric marketing proponent. His work has been
featured in The Guardian, Entrepreneur Magazine, and
The Economist.
@Crowdfire 5.914.077
FOLLOWERS
@BrennerMichael 102.172
FOLLOWERS
Contently is a content marketing management platform,
a hub for hiring content creators, and an all-in-one service
that takes you from strategy to published content. Their
award-winning blog focuses on storytelling, strategy, trends,
and more.
TAMARA
MCCLEARY
Tamara McCleary is the CEO and founder ofThulium, a company
focused on social amplification for B2Bs and B2Cs. She’s a
social influencer, a branding expert, and an IBM Futurist.
@contently 69.221
FOLLOWERS
@TamaraMcCleary 270.600
FOLLOWERS
LEE
ODDEN
TopRank Marketing’s CEO is Lee Odden. He’s also an author
(Optimize), a top digital marketer, and an in-demand speaker
and presenter on marketing topics.
BUFFER
Buffer is all about social media management. It’s software
that helps you with scheduling posts, tracking analytics, and
juggling your accounts. The company also publishes a steady
stream of quality content about the ins and outs of social
media marketing.
@leeodden 25.132
FOLLOWERS
@buffer 991.168
FOLLOWERS
#17
#14
CROWDFIRE
#15 #16
#18
#13
#12#11
#19 #20
CONTENT
MARKETING
INSTITUTE
CMI is one of the top authorities in the industry. Their con-
ferences, events, courses, and blog all highlight advice from
experts, down-to-earth teaching, and a focus on advancing
content marketing.
ANN
HANDLEY
Not only is Ann Handley the brains behind Marketing Profs
– she’s also a pioneer of digital marketing, an inspiring speaker,
and a best-selling author (Everybody Writes and Content Rules).
@CMIContent 264.854
FOLLOWERS
@MarketingProfs 431.157
FOLLOWERS
#01 #02
JOE
PULIZZI
Another major name in the industry, Joe Pulizzi is the founder
of CMI and a content marketing movement leader. He’s a
speaker, an entrepreneur, and has authored go-to books like
Epic Content Marketing, Content Inc., and Killing Marketing.
LILACH
BULLOCK
Lilach Bullock is a social media and lead generation machine.
She shares her knowledge through speaking engagements,
coaching, and consulting. Forbes named her one of the Top
20 Women Social Influencers in 2013.
@JoePulizzi 143.081
FOLLOWERS
@lilachbullock 101.770
FOLLOWERS
#03 #04
MOZ
Moz is an SEO juggernaut team offering software, community,
tools, and education to optimize your content and marketing.
JAY
BAER
Jay Baer is the founder of Convince & Convert, a digital
marketing consulting agency. He’s a renowned marketing
expert, speaker, author, and industry leader.
@Moz 525.687
FOLLOWERS
@jaybaer 266.200
FOLLOWERS
HUBSPOT
HubSpot offers a suite of tools to manage sales, marketing,
and CRM, but they also publish content, hold conferences, and
foster community around content marketing.
MIKE
ALLTON
Mike Allton is a social media consultant and blogger, not to
mention the brain behind The Social Media Hat, a resource
for small businesses to stay up-to-date on social media
marketing, SEO, and related topics.
@HubSpot 789.525
FOLLOWERS
@mike_allton 51.536
FOLLOWERS
MARK
SCHAEFER
Look no further than Mark Schaefer for expert advice on
building your own brand identity. He’s a noted marketer,
educator, speaker, and author (see: Known and The Content
Code) who knows social media marketing inside-out.
DARREN
ROWSE
Want to learn about blogging profitably? Darren Rowse, the
founder of ProBlogger, is your guy. He built his career around
blogging and is an expert speaker, author, and podcaster
on the topic.
@markwschaefer 175.713
FOLLOWERS
@problogger 237.950
FOLLOWERS
#05 #06
#07 #08
#09 #10
B SQUARED
MEDIA
Louis Grenier is the host of the “Everybody Hates Marketers”
podcast, where he dishes out advice for a better, more
authentic way of getting your brand out there. He often sits
down with big industry leaders like Seth Godin, Rand Fishkin,
and Joanna Wiebe.
LOUIS
GRENIER
This social media management company has a philosophy
that’s simple but impactful: “A simple hello can lead to a million
things.” Their award-winning approach emphasizes conver-
sations in marketing, and they have served clients like IBM,
Inc., Yahoo!, and Spin Sucks.
@LouisSlices 1.937
FOLLOWERS
@HelloBSquared 3.750
FOLLOWERS
SHANE
BARKER
JOANNA
WIEBE
A successful digital marketing consultant, Shane Barker has
worked with everyone from start-ups to celebrities and helped
them hone their brand image and achieve their goals. He’s also
a UCLA instructor and an influencer marketing proponent.
Joanna Wiebe is the original “conversion copywriter.” She
started writing at businesses and agencies, then started Copy
Hackers, were she teaches marketers and businesses how
to write amazing copy. She’s the co-founder of Airstory, a
writing collaboration tool.
@shane_barker 26.822
FOLLOWERS
@copyhackers 29.807
FOLLOWERS
#61 #62
#63
AHAVA
LEIBTAG
MARSHA
WRIGHT
JOHN
HALL
#64
Ahava Leibtag is the founder and president of Aha Media,
a content strategy and marketing consultancy that specializes
in content for complex industries like finance and healthcare.
She’s a speaker, an author (The Digital Crown: Winning at
Marketing on the Web), and has over 20 years of writing and
marketing experience.
Marsha Wright is an entrepreneur, influencer, business expert,
and media personality. She founded multiple ventures,
including Global Travel Clothing Company, and hosts the mega-
popular #ThingBIGSundaywithMarsha.
@ahaval 7.201
FOLLOWERS
@marshawright 561.040
FOLLOWERS
John Hall is the co-founder of Influence & Co., one of the top
content providers in the industry. He’s the best-selling
author of Top of Mind, and has been the recipient of the EY
Entrepreneur of the Year award.
JO
GIFFORD
A marketer wearing many hats is nothing new, but Jo Gifford
seemingly wears them all. She’s a blogger, copywriter, graphic
designer, podcaster, and small business marketer who helps
brands unearth their uniqueness.
@johnhall 250.858
FOLLOWERS
@thejogifford 8.718
FOLLOWERS
JOHN
JANTSCH
MARK
TRAPHAGEN
John Jantsch is a marketing consultant for small businesses
and the founder of Duct Tape Marketing. He also hosts the
Duct Tape Marketing Podcast, and has written a number of
books, including The Referral Engine and Duct Tape Selling.
Speaker, author, and digital marketer Mark Traphagen was
named a Top 25 Content Marketing & Social Media Influencer
by Onalytica. He’s the Senior Director of Brand Evangelism
at Perficient Digital (formerly Stone Temple Consulting).
@ducttape 113.305
FOLLOWERS
@marktraphagen 21.688
FOLLOWERS
Z
#65 #66
#67 #68
#69 #70
JODI
HARRIS
Path Factory is a software platform that helps you track
analytics and manage content delivery so it’s totally optimized.
On their blog and Twitter, they share insights about how
the buyer’s journey and content should merge.
PATH
FACTORY
As the Consulting Director of Editorial Content and Curation
at Content Marketing Institute, Jodi Harris wears many hats:
content strategist, writer, curator, and more. She also is
an independent content marketing consultant and advises
businesses about brand storytelling.
@pathfactory 3.291
FOLLOWERS
@Joderama 1.376
FOLLOWERS
#51
TIM
SOULO
ZEN
MEDIA
Tim Soulo is Ahrefs’ Head of Marketing and Product Strategy
and has 7 years of experience in the industry. He also runs the
Ahrefs YouTube channel and posts SEO guides and research
studies on their blog.
An award-winning marketing company, Zen Media handles
strategy, content development and production, digital
storytelling, social amplification, and more for their clients.
These have included Chase for Business, Dippin’ Dots,
and Cox Communications.
@timsoulo 8.131
FOLLOWERS
@WeAreZenMedia 3.687
FOLLOWERS
#52
BENJI
HYAM
CARLA
JOHNSON
AARON
AGIUS
#54
Benji Hyam is a growth marketing expert and the co-founder
of Grow and Convert, a whole-package content marketing
agency. They focus on creating content as well as measuring
and delivering content marketing results.
Carla Johnson champions storytelling in marketing and works
with Fortune 500 brands so they can make it happen. She’s
a frequent keynote speaker, an author (her most recent is
Experiences: The 7th Era of Marketing), and is regularly touted
as one of the top B2B influencers in the world.
@benjihyam 5.431
FOLLOWERS
@CarlaJohnson 27.473
FOLLOWERS
Aaron Agius is the co-founder of Louder Online, a multi-
dimensional digital marketing agency that has worked with
enterprise-level brands like Coca-Cola, Target, LG, IBM,
and Salesforce. He’s also a speaker, and Forbes called him
“one of the world’s best marketers.”
JEN (PICARD)
DEWAR
Marketing consultant Jen Dewar is all about lead generation
for B2Bs, but she also shares her knowledge on social media
marketing, content marketing, search engine optimization, and
more at seminars, trade shows, conferences, and webinars.
@IAmAaronAgius 41.895
FOLLOWERS
@JenADewar 5.330
FOLLOWERS
BROOKE
SELLAS
MICHELE
LINN
Brooke Sellas is the CEO of B Squared Media, a social media
management company that focuses on conversations over
campaigns. Mark Schaefer named her a rising social media star,
and Post Planner named her one of the 125 best people to
follow for social media geeks.
Michele Linn is the former Senior Editorial Director for Content
Marketing Institute – in fact, she was their first employee.
Today, she maintains an advisory role at CMI and works with
clients as a content marketing consultant under her brand,
Linn Communications.
@BrookeSellas 7.198
FOLLOWERS
@michelelinn 13.528
FOLLOWERS
#53
#55 #56
#57 #58
#59 #60
JUSTIN
CHAMPION
JOE
WILLIAMS
Named a Top 25 Digital Marketing Influencer by Marketing
Insider Group, Marcus Miller is also a columnist for Search
Engine Land and the founder of Bowler Hat.
MARCUS
MILLER
Justin Champion is a HubSpot Academy Content Professor,
a self-described “digital nomad,” and a speaker who focuses
on teaching small and medium-sized businesses how to
make marketing easier.
@marcusbowlerhat 4.717
FOLLOWERS
@JustinRChampion 2.830
FOLLOWERS
JOHN
WHITE
PAM
MOORE
John White is an Inc. magazine columnist, where he has
interviewed business biggies like Mark Cuban and Gatorade.
He heads up Social Marketing Solutions, a lead generation
company, and is a branding and influencer marketing expert.
Pam Moore is the CEO of Marketing Nutz, a marketing and
branding agency, and Social Profit Factor, a social media
marketing training academy. She’s also an in-demand speaker
and has presented at HubSpot Inbound, Social Media Mar-
keting World, the Social Media Strategies Summit, and more.
@juanblanco76 181.181
FOLLOWERS
@PamFitNut 9.912
FOLLOWERS
AE
MARKETING
GROUP
#71 #72
#73
#78
RYAN
THOMPSON
TERRY
GREEN
#74
Ryan Thompson is a social media marketer who regularly
works with Fortune 500s. He focuses on driving growth and
building partnerships in business, especially industries like
tourism and talent.
Terry Green handles social media and marketing for speakers
and coaches looking to turn their brand identity up more than
a few notches. She runs BizEase Support Solutions to help
eliminate marketing overwhelm.
@RyanThompson 7.009
FOLLOWERS
@TerryLynnGreen 3.322
FOLLOWERS
The founder of Learn SEO Fast, a suite of courses for learning
how to gain visibility in search, is Joe Williams. He has trained
thousands of marketers and has been featured in publications
like The Huffington Post and The Guardian.
AE Marketing Group is all about elevating brands to new
heights with marketing, digital storytelling, strategy, and brand
building. They have won multiple prestigious marketing
awards, including ranking in the Inc. 5000.
@joetheseo 18.811
FOLLOWERS
@aemarketing 2.190
FOLLOWERS
JASON
QUEY
RAJASEKAR
KS
Rajasekar was named one of the Top 100 Content Leaders
by World Marketing Congress in 2017. He’s a content and
social media strategist interested in audience engagement
and helping people realize their full potential.
@jdquey 3.271
FOLLOWERS
@rajasekarks_ 2.590
FOLLOWERS
Z
Jason Quey calls himself “the Storyteller Marketer” for good
reason. His company of the same name helps clients figure out
their overarching strategy, then uses that blueprint to spread
their individual brand story. He’s been featured in Forbes,
SalesForce, Copyblogger, and Entrepreneur, to name a few.
#75 #76
#77
#79 #80
LINDSAY
THIBEAULT
MARTIN
JONES
B2B
MARKETING
EXCHANGE
Lindsay Thibeault is the Content Manager for HubSpot
Academy as well as one of its Inbound Professors. She con-
tributes to the HubSpot Academy Blog and focuses on
customer education.
Martin Jones is the Senior Social Media and Content Marke-
ting Manager for Cox Communications and Cox Business.
He’s a nationally-recognized speaker who has presented at
conferences like SXSW, Digital Marketing World Forum,
and Social Media Marketing World.
@LindsayRegina 7.248
FOLLOWERS
@martinjonesaz 255.007
FOLLOWERS
CARLI
EVILSIZER
BRITTANY
BERGER
Carli Evilsizer is the Director of Brand Marketing at Roomi,
an NYC-based peer-to-peer housing marketplace. She’s also
a consultant who is known for working with startups of all
types to help them build their identities. She has contributed
to Elite Daily, The Wall Street Journal, Forbes, and more.
Brittany Berger, “the content unicorn,” has been crafting
winning content marketing for 7 years. She has been featured
by Inc., HubSpot, and The Huffington Post and runs a free-
lance business, BrittanyBerger.com.
@carlievilsizer 218
FOLLOWERS
@thatbberg 6.490
FOLLOWERS
#93
MELISSA
HARRISON
#94
B2B Marketing Exchange is a top industry conference where
marketers can come together, network, learn, and grow their
businesses. It has grown to include over 70 sessions and 100
expert speakers over 3 days.
Melissa Harrison is the founder and CEO of Allee Creative.
She has 16 years of experience in the industry, and was
named a Top Content Marketer by Content Marketing Insti-
tute as well as a Top Young Entrepreneur by Minnesota
Business Magazine.
@b2bmx 3.314
FOLLOWERS
@mhbosslady 2.818
FOLLOWERS
A 20-year vet of content marketing, Deana Goldasich is the
former Director of Content and Production for HSN.com,
where she helped build up brand names like Sephora and
Wolfgang Puck. Today, she’s the founder of Well Planned Web
and regularly lends her expertise as a speaker to conferences
like Content Marketing World and Digital Summit.
Ryan Robinson is a content marketing consultant (with clients
like Adobe and Zendesk) who has been featured on publica-
tions like Forbes, Entrepreneur, Fast Company, and Business
Insider. He also hosts a podcast, “The Side Hustle Project.”
@goldasich 11.884
FOLLOWERS
@TheRyanRobinson 23.370
FOLLOWERS
CAROLINE
FORESEY
BRITNEY
MULLER
As a Senior SEO Scientist at Moz, Britney Muller works to
increase lead generation using technical SEO, studies how
to meet user intent, improves internal linking, and more. She’s
also a speaker who has presented at industry events like
Experience Inbound, ACTEM, and MozCon.
@cforsey1 172
FOLLOWERS
@BritneyMuller 12.063
FOLLOWERS
RYAN
ROBINSON
DEANA
GOLDASICH
Z
Caroline Foresey is a staff writer for the HubSpot Marketing
Blog. She is also a freelance content writer with a roster
of clients in industries like business, education, tech, and
data intelligence.
#91 #92
#95
#97 #98
#99 #100
#96
JBH: THE
CONTENT
AGENCY
JOEL
KLETTKE
POWERS
DIGITAL
MARKETING
This self-described “crack team” of marketers, creatives, and
SEO geeks is an award-winning agency that creates a wide
range of content for brands of all types and styles.
Joel Klettke is a SaaS and B2B copywriter who heads Business
Casual Copywriting and Case Study Buddy. He’s also a digital
marketer who has contributed to brands like HubSpot, Safelite,
and WP Engine.
@JBHInfluence 1.622
FOLLOWERS
@JoelKlettke 8.106
FOLLOWERS
ARDATH
ALBEE
IAN
CLEARY
Ardath Albee is a content marketing strategist with over 30
years of experience in business management and marketing.
She’s the author of Digital Relevance and eMarketing Strategies for
the Complex Sale, as well as the CEO of Marketing Interactions.
A digital marketing consultant, educator, and trainer, Ian Cleary
founded Razor Social as well as OutreachPlus, an email mar-
keting tool. He’s a respected speaker and has been featured
in Fox Business, Content Marketing Institute, Yahoo! Small
Business, VentureBeat, and more.
@ardathalbee 25.436
FOLLOWERS
@IanCleary 77.097
FOLLOWERS
#81 #82
#83
TANIA
VARGA
BRANDON
WINDSOR
#84
Tania Varga is the CCO at Axonn Media, a top U.K. content
marketing agency that takes care of strategy, content creation,
amplification, and analysis for its clients.
As a video marketing strategist, Brandon Windsor helps busi-
nesses harness the potential and power of video marketing.
He’s also a content creator through his production company,
ARO Content, a speaker, and a digital marketing consultant.
@tanias_tweets 277
FOLLOWERS
@hirebrandonw 1.318
FOLLOWERS
Powers Digital Marketing was founded by its President, Amber
Powers. She has 5 years under her belt in digital marketing,
and her company loves helping businesses in the travel/hos-
pitality industry harness their reach and online visibility.
ROHAN
DAVIDSON
Rohan Davidson is the founder of Content Consultant,
a content marketing company based in Brisbane. He helps
small and medium-sized businesses tailor their content
for better results.
@powersdigmk 1.261
FOLLOWERS
@Roh_Davidson 14.267
FOLLOWERS
STEVE
RAYSON
ALLI
BERRY
Alli Berry is a content marketing and SEO expert who has
been featured as a top contributor for Moz. She’s also the
Senior Manager and Content Lead for Two Octobers, a
Denver-based digital marketing agency.
@steverayson 10.522
FOLLOWERS
@alliberry3 478
FOLLOWERS
Steve Rayson is the Director of BuzzSumo, a social search
tool. He’s also an entrepreneur, investor, and regular blogger
on BuzzSumo.com.
#86
#87 #88
#89 #90
#85
CREATED BY
@ExpWriters@BuzzSumo

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  • 1. TOP 100CONTENT MARKETERS 2018 EDITION CHRISTOPH TRAPPE Christoph Trappe is a marketing expert who focuses on the power of storytelling, even calling himself “The Authentic Storyteller.” He’s one of Marketing Insider’s Top 25 Content Marketers, and is a globally recognized speaker. ANDY CRESTODINA The co-founder of Orbit Media and the author of Content Chemistry, Andy Crestodina is a well-regarded content marketer and speaker. @CTrappe 76.414 FOLLOWERS @crestodina 27.164 FOLLOWERS SONIA SIMONE JASON MILLER Sonia Simone heads up Rainmaker Digital as its Chief Content Officer and co-founder. She hosts the “Confessions of a Pink-Haired Marketer” podcast and offers advice, rants, and interviews from the marketing world. Jason Miller is LinkedIn’s Content & Social Media Marketing Leader as well as a blogger, photographer, and author (Wel- come to the Funnel). @soniasimone 25.115 FOLLOWERS @jasonmillerca 26.930 FOLLOWERS JAY ACUNZO HEIDI COHEN #24 Jay Acunzo is a former digital media strategist for Google. His company, Unthinkable Media, helps B2Bs produce better podcasts. He also runs his own award-winning podcast, “Unthinkable,” which showcases people who have defied conventional thinking. AARON ORENDORFF Aaron Orendorff has been published on virtually every major industry blog possible, including Fast Company, Inc., Content Marketing Institute, The Huffington Post, SalesForce, and Entrepreneur. He’s the Editor in Chief at Shopify Plus, and Forbes named him a Top 10 B2B Content Marketer. @jayacunzo 12.494 FOLLOWERS @AaronOrendorff 266.200 FOLLOWERS Heidi authors The Actionable Marketing Guide blog, using her expertise from marketing gigs at Citibank, The Economist, and Bertelsmann as a base. She also taught graduate-level marketing at institutions like Rutgers and New York University. DOUG KESSLER After beginning his career at the prestigious Ogilvy & Mather, Doug Kessler eventually co-founded Velocity, a content marketing agency where he serves as Creative Director. @heidicohen 34.139 FOLLOWERS @dougkessler 18.762 FOLLOWERS KRISTINA HALVORSON Kristina Halvorson is the founder and CEO of Brain Traffic, a content strategy company. She’s also the founder of Confab Events, wrote Content Strategy for the Web, and hosts The Content Strategy Podcast. COPYBLOGGER Copyblogger uses their platform to teach content marketing skills, especially content writing and copywriting, to the marketing masses. Their community is over 330,000 subscribers strong. @halvorson 46.382 FOLLOWERS @copyblogger 46.242 FOLLOWERS #21 #23 #22 #25 #26 #27 #28 #29 #30 NEWSCRED KISSMETRICS NewsCred offers solutions for enterprise content marketing, including a content marketing platform, content creation, and consulting. They also serve up a wide range of content and expertise on marketing topics. ROBERT ROSE Robert Rose is a big-leagues content marketer plus the founder and Chief Strategy Officer for The Content Advisory, which is an offshoot of The Content Marketing Institute. He has written three books, the most recent being Killing Marketing, which he co-authored with Joe Pulizzi. @newscred 104.949 FOLLOWERS @Robert_Rose 49.085 FOLLOWERS GERRY MORAN HENNEKE DUISTERMAAT A marketing executive with over 20 years of experience, Gerry Moran has worked with brands like IKEA, HBO, and Purina. He’s also the Global Head of Social Media at Cognizant, which provides digital services to increase efficiency and innovation for businesses. Henneke Duistermaat is the pen behind Enchanting Marketing (and her cartoon alter-ego, Henrietta). She is a writer who has been featured on Copyblogger and Kissmetrics, and an edu- cator who has created multiple courses on business writing to improve your marketing results. @gerrymoran 92.500 FOLLOWERS @HennekeD 9.685 FOLLOWERS JULIA MCCOY JEFF BULLAS Along with her role as the founder and CEO at Express Writers, Julia is also a podcast host (“The Write Podcast”), an author (So You Think You Can Write? and Practical Content Strategy & Marketing), and an educator who teaches content strategy to burgeoning marketers. Kissmetrics is a customer analytics and engagement automation software company. They share tips, hacks, and tricks to help you understand your base better. @juliaemccoy 11.673 FOLLOWERS @kissmetrics 251.178 FOLLOWERS Jeff Bullas has been named a Top 20 CMO Influencer by Forbes, the #1 Global Content Marketing Influencer by Marketing Insider, and other accolades from Entrepreneur, Apollo Research, and Onalytica. He’s a speaker, a strategist, and runs JeffBullas.com, an internationally recognized business blog. ERIKA HEALD Erika Heald has over 20 years in the industry under her belt, and has worked for brands like Charles Schwab, Slack, and UnitedHealth. She’s currently a content marketing and social media consultant for specialty food and technology start-ups. @jeffbullas 559.527 FOLLOWERS @SFerika 10.219 FOLLOWERS ARNIE KUENN ANN HANDLEY The CEO of Vertical Measures, Arnie Kuenn, is also an inter- nationally-recognized content marketing speaker and educator. He has been in the industry for over 25 years and has written two books, Accelerate! and Content Marketing Works. Ann Handley is the CEO of MarketingProfs and appears twice on this list (see @marketingprofs). She wrote one of the essential handbooks on content writing, Everybody Writes, which is a Wall Street Journal bestseller. @ArnieK 16.888 FOLLOWERS @annhandley 36.683 FOLLOWERS #31 #32 #33 #34 #35 #36 #37 #38 #39 #40 SEARCH ENGINE WATCH Berrak Sarikaya is a copywriter and content marketer whose M.O. is to help businesses amplify their unique message. She is also a speaker who has presented at CMWorld. BERRAK SARIKAYA Search Engine Watch has been providing tips, advice, analysis, and information to marketers about improving their site’s online visibility in search engines since 1997. @BerrakBiz 6.223 FOLLOWERS @sewatch 194.177 FOLLOWERS EXPRESS WRITERS CONVINCE & CONVERT A content agency committed to great online content, Express Writers focuses on quality, writing for the reader, and SEO best-practices to launch clients’ content to the top of Google. EW is also the brand behind #ContentWritingChat and The Write Blog. Convince & Convert is a digital marketing consulting company that puts strategy first. Its CEO is Jay Baer, an internationally -recognized marketer and influencer who has worked with major global brands. @ExpWriters 10.299 FOLLOWERS @convince 40.180 FOLLOWERS #42 ROSS HUDGENS NEIL PATEL 10X MARKETING #44 Ross Hudgens is the CEO and founder of Siege Media, a South Dakota-based content marketing agency with an SEO bent. The company was named one of the Fasted Growing Companies in SD by Inc. A digital marketer, influencer, and entrepreneur, Neil Patel made his name through ventures like CrazyEgg and Kissmetrics. He blogs at NeilPatel.com and co-hosts a podcast, “Marketing School” with Eric Su. @rosshudgens 26.226 FOLLOWERS @neilpatel 296.273 FOLLOWERS A companion to Garrett Moon of CoSchedule’s book, The 10x Marketing Formula, this Twitter feed offers tips to “start thinking like a scrappy start-up.” SUJAN PATEL Sujan Patel is a content marketer who focuses on growth marketing with his company, Web Profits. He has worked with clients like Expedia, Zillow, LinkedIn, and SalesForce, and blogs for the likes of Forbes, Wall Street Journal, and Inc. @ContentHackers 24.660 FOLLOWERS @sujanpatel 56.285 FOLLOWERS INFLUENCE & CO. MARCUS SHERIDAN A content marketing company that has a start-to-finish approach, Influence & Co. also has a blog (The Knowledge Bank) and dishes out information and advice for marketers. Marcus Sheridan is an internationally-recognized keynote speaker who educates marketers about how to connect and communicate with their audiences in the digital world. @InfluenceandCo 96.263 FOLLOWERS @TheSalesLion 22.932 FOLLOWERS Z #41 #43 #45 #46 #47 #48 #49 #50 CONTENTLY BRIAN CLARK Copyblogger’s co-founder, Brian Clark, is your authority source on online content. He’s also an entrepreneur and author who has been in the trenches of content marketing, growing his ventures without advertising. RAND FISHKIN Moz’s former CEO, Rand Fishkin, is now half of the brains behind SparkToro, a software company for discovering where your audience lives online. He’s also an author (Lost and Founder), a speaker, and a champion of better marketing. @brianclark 179.980 FOLLOWERS @randfish 407.982 FOLLOWERS GLEN GILMORE Glen Gilmore travels the world and helps Fortune 500 companies hone their digital marketing strategies. He’s also one of Forbes’ Top 20 Social Media Inlfluencers. COSCHEDULE CoSchedule is a software company that helps you streamline your marketing management, planning, and workflows with a drag-and-drop calendar. Their blog has over 225,000 subscribers, probably because they provide practical advice and information to make your marketing better. @glengilmore 309.828 FOLLOWERS @CoSchedule 55.489 FOLLOWERS Crowdfire is a social media management app that helps you schedule posts, optimize your accounts, and more. Their blog and Twitter feed are full of tidbits to improve your social media marketing. MICHAEL BRENNER Along with his role as the CEO of Marketing Insider Group, Michael Brenner is also a keynote speaker, author, and customer-centric marketing proponent. His work has been featured in The Guardian, Entrepreneur Magazine, and The Economist. @Crowdfire 5.914.077 FOLLOWERS @BrennerMichael 102.172 FOLLOWERS Contently is a content marketing management platform, a hub for hiring content creators, and an all-in-one service that takes you from strategy to published content. Their award-winning blog focuses on storytelling, strategy, trends, and more. TAMARA MCCLEARY Tamara McCleary is the CEO and founder ofThulium, a company focused on social amplification for B2Bs and B2Cs. She’s a social influencer, a branding expert, and an IBM Futurist. @contently 69.221 FOLLOWERS @TamaraMcCleary 270.600 FOLLOWERS LEE ODDEN TopRank Marketing’s CEO is Lee Odden. He’s also an author (Optimize), a top digital marketer, and an in-demand speaker and presenter on marketing topics. BUFFER Buffer is all about social media management. It’s software that helps you with scheduling posts, tracking analytics, and juggling your accounts. The company also publishes a steady stream of quality content about the ins and outs of social media marketing. @leeodden 25.132 FOLLOWERS @buffer 991.168 FOLLOWERS #17 #14 CROWDFIRE #15 #16 #18 #13 #12#11 #19 #20 CONTENT MARKETING INSTITUTE CMI is one of the top authorities in the industry. Their con- ferences, events, courses, and blog all highlight advice from experts, down-to-earth teaching, and a focus on advancing content marketing. ANN HANDLEY Not only is Ann Handley the brains behind Marketing Profs – she’s also a pioneer of digital marketing, an inspiring speaker, and a best-selling author (Everybody Writes and Content Rules). @CMIContent 264.854 FOLLOWERS @MarketingProfs 431.157 FOLLOWERS #01 #02 JOE PULIZZI Another major name in the industry, Joe Pulizzi is the founder of CMI and a content marketing movement leader. He’s a speaker, an entrepreneur, and has authored go-to books like Epic Content Marketing, Content Inc., and Killing Marketing. LILACH BULLOCK Lilach Bullock is a social media and lead generation machine. She shares her knowledge through speaking engagements, coaching, and consulting. Forbes named her one of the Top 20 Women Social Influencers in 2013. @JoePulizzi 143.081 FOLLOWERS @lilachbullock 101.770 FOLLOWERS #03 #04 MOZ Moz is an SEO juggernaut team offering software, community, tools, and education to optimize your content and marketing. JAY BAER Jay Baer is the founder of Convince & Convert, a digital marketing consulting agency. He’s a renowned marketing expert, speaker, author, and industry leader. @Moz 525.687 FOLLOWERS @jaybaer 266.200 FOLLOWERS HUBSPOT HubSpot offers a suite of tools to manage sales, marketing, and CRM, but they also publish content, hold conferences, and foster community around content marketing. MIKE ALLTON Mike Allton is a social media consultant and blogger, not to mention the brain behind The Social Media Hat, a resource for small businesses to stay up-to-date on social media marketing, SEO, and related topics. @HubSpot 789.525 FOLLOWERS @mike_allton 51.536 FOLLOWERS MARK SCHAEFER Look no further than Mark Schaefer for expert advice on building your own brand identity. He’s a noted marketer, educator, speaker, and author (see: Known and The Content Code) who knows social media marketing inside-out. DARREN ROWSE Want to learn about blogging profitably? Darren Rowse, the founder of ProBlogger, is your guy. He built his career around blogging and is an expert speaker, author, and podcaster on the topic. @markwschaefer 175.713 FOLLOWERS @problogger 237.950 FOLLOWERS #05 #06 #07 #08 #09 #10
  • 2. B SQUARED MEDIA Louis Grenier is the host of the “Everybody Hates Marketers” podcast, where he dishes out advice for a better, more authentic way of getting your brand out there. He often sits down with big industry leaders like Seth Godin, Rand Fishkin, and Joanna Wiebe. LOUIS GRENIER This social media management company has a philosophy that’s simple but impactful: “A simple hello can lead to a million things.” Their award-winning approach emphasizes conver- sations in marketing, and they have served clients like IBM, Inc., Yahoo!, and Spin Sucks. @LouisSlices 1.937 FOLLOWERS @HelloBSquared 3.750 FOLLOWERS SHANE BARKER JOANNA WIEBE A successful digital marketing consultant, Shane Barker has worked with everyone from start-ups to celebrities and helped them hone their brand image and achieve their goals. He’s also a UCLA instructor and an influencer marketing proponent. Joanna Wiebe is the original “conversion copywriter.” She started writing at businesses and agencies, then started Copy Hackers, were she teaches marketers and businesses how to write amazing copy. She’s the co-founder of Airstory, a writing collaboration tool. @shane_barker 26.822 FOLLOWERS @copyhackers 29.807 FOLLOWERS #61 #62 #63 AHAVA LEIBTAG MARSHA WRIGHT JOHN HALL #64 Ahava Leibtag is the founder and president of Aha Media, a content strategy and marketing consultancy that specializes in content for complex industries like finance and healthcare. She’s a speaker, an author (The Digital Crown: Winning at Marketing on the Web), and has over 20 years of writing and marketing experience. Marsha Wright is an entrepreneur, influencer, business expert, and media personality. She founded multiple ventures, including Global Travel Clothing Company, and hosts the mega- popular #ThingBIGSundaywithMarsha. @ahaval 7.201 FOLLOWERS @marshawright 561.040 FOLLOWERS John Hall is the co-founder of Influence & Co., one of the top content providers in the industry. He’s the best-selling author of Top of Mind, and has been the recipient of the EY Entrepreneur of the Year award. JO GIFFORD A marketer wearing many hats is nothing new, but Jo Gifford seemingly wears them all. She’s a blogger, copywriter, graphic designer, podcaster, and small business marketer who helps brands unearth their uniqueness. @johnhall 250.858 FOLLOWERS @thejogifford 8.718 FOLLOWERS JOHN JANTSCH MARK TRAPHAGEN John Jantsch is a marketing consultant for small businesses and the founder of Duct Tape Marketing. He also hosts the Duct Tape Marketing Podcast, and has written a number of books, including The Referral Engine and Duct Tape Selling. Speaker, author, and digital marketer Mark Traphagen was named a Top 25 Content Marketing & Social Media Influencer by Onalytica. He’s the Senior Director of Brand Evangelism at Perficient Digital (formerly Stone Temple Consulting). @ducttape 113.305 FOLLOWERS @marktraphagen 21.688 FOLLOWERS Z #65 #66 #67 #68 #69 #70 JODI HARRIS Path Factory is a software platform that helps you track analytics and manage content delivery so it’s totally optimized. On their blog and Twitter, they share insights about how the buyer’s journey and content should merge. PATH FACTORY As the Consulting Director of Editorial Content and Curation at Content Marketing Institute, Jodi Harris wears many hats: content strategist, writer, curator, and more. She also is an independent content marketing consultant and advises businesses about brand storytelling. @pathfactory 3.291 FOLLOWERS @Joderama 1.376 FOLLOWERS #51 TIM SOULO ZEN MEDIA Tim Soulo is Ahrefs’ Head of Marketing and Product Strategy and has 7 years of experience in the industry. He also runs the Ahrefs YouTube channel and posts SEO guides and research studies on their blog. An award-winning marketing company, Zen Media handles strategy, content development and production, digital storytelling, social amplification, and more for their clients. These have included Chase for Business, Dippin’ Dots, and Cox Communications. @timsoulo 8.131 FOLLOWERS @WeAreZenMedia 3.687 FOLLOWERS #52 BENJI HYAM CARLA JOHNSON AARON AGIUS #54 Benji Hyam is a growth marketing expert and the co-founder of Grow and Convert, a whole-package content marketing agency. They focus on creating content as well as measuring and delivering content marketing results. Carla Johnson champions storytelling in marketing and works with Fortune 500 brands so they can make it happen. She’s a frequent keynote speaker, an author (her most recent is Experiences: The 7th Era of Marketing), and is regularly touted as one of the top B2B influencers in the world. @benjihyam 5.431 FOLLOWERS @CarlaJohnson 27.473 FOLLOWERS Aaron Agius is the co-founder of Louder Online, a multi- dimensional digital marketing agency that has worked with enterprise-level brands like Coca-Cola, Target, LG, IBM, and Salesforce. He’s also a speaker, and Forbes called him “one of the world’s best marketers.” JEN (PICARD) DEWAR Marketing consultant Jen Dewar is all about lead generation for B2Bs, but she also shares her knowledge on social media marketing, content marketing, search engine optimization, and more at seminars, trade shows, conferences, and webinars. @IAmAaronAgius 41.895 FOLLOWERS @JenADewar 5.330 FOLLOWERS BROOKE SELLAS MICHELE LINN Brooke Sellas is the CEO of B Squared Media, a social media management company that focuses on conversations over campaigns. Mark Schaefer named her a rising social media star, and Post Planner named her one of the 125 best people to follow for social media geeks. Michele Linn is the former Senior Editorial Director for Content Marketing Institute – in fact, she was their first employee. Today, she maintains an advisory role at CMI and works with clients as a content marketing consultant under her brand, Linn Communications. @BrookeSellas 7.198 FOLLOWERS @michelelinn 13.528 FOLLOWERS #53 #55 #56 #57 #58 #59 #60 JUSTIN CHAMPION JOE WILLIAMS Named a Top 25 Digital Marketing Influencer by Marketing Insider Group, Marcus Miller is also a columnist for Search Engine Land and the founder of Bowler Hat. MARCUS MILLER Justin Champion is a HubSpot Academy Content Professor, a self-described “digital nomad,” and a speaker who focuses on teaching small and medium-sized businesses how to make marketing easier. @marcusbowlerhat 4.717 FOLLOWERS @JustinRChampion 2.830 FOLLOWERS JOHN WHITE PAM MOORE John White is an Inc. magazine columnist, where he has interviewed business biggies like Mark Cuban and Gatorade. He heads up Social Marketing Solutions, a lead generation company, and is a branding and influencer marketing expert. Pam Moore is the CEO of Marketing Nutz, a marketing and branding agency, and Social Profit Factor, a social media marketing training academy. She’s also an in-demand speaker and has presented at HubSpot Inbound, Social Media Mar- keting World, the Social Media Strategies Summit, and more. @juanblanco76 181.181 FOLLOWERS @PamFitNut 9.912 FOLLOWERS AE MARKETING GROUP #71 #72 #73 #78 RYAN THOMPSON TERRY GREEN #74 Ryan Thompson is a social media marketer who regularly works with Fortune 500s. He focuses on driving growth and building partnerships in business, especially industries like tourism and talent. Terry Green handles social media and marketing for speakers and coaches looking to turn their brand identity up more than a few notches. She runs BizEase Support Solutions to help eliminate marketing overwhelm. @RyanThompson 7.009 FOLLOWERS @TerryLynnGreen 3.322 FOLLOWERS The founder of Learn SEO Fast, a suite of courses for learning how to gain visibility in search, is Joe Williams. He has trained thousands of marketers and has been featured in publications like The Huffington Post and The Guardian. AE Marketing Group is all about elevating brands to new heights with marketing, digital storytelling, strategy, and brand building. They have won multiple prestigious marketing awards, including ranking in the Inc. 5000. @joetheseo 18.811 FOLLOWERS @aemarketing 2.190 FOLLOWERS JASON QUEY RAJASEKAR KS Rajasekar was named one of the Top 100 Content Leaders by World Marketing Congress in 2017. He’s a content and social media strategist interested in audience engagement and helping people realize their full potential. @jdquey 3.271 FOLLOWERS @rajasekarks_ 2.590 FOLLOWERS Z Jason Quey calls himself “the Storyteller Marketer” for good reason. His company of the same name helps clients figure out their overarching strategy, then uses that blueprint to spread their individual brand story. He’s been featured in Forbes, SalesForce, Copyblogger, and Entrepreneur, to name a few. #75 #76 #77 #79 #80 LINDSAY THIBEAULT MARTIN JONES B2B MARKETING EXCHANGE Lindsay Thibeault is the Content Manager for HubSpot Academy as well as one of its Inbound Professors. She con- tributes to the HubSpot Academy Blog and focuses on customer education. Martin Jones is the Senior Social Media and Content Marke- ting Manager for Cox Communications and Cox Business. He’s a nationally-recognized speaker who has presented at conferences like SXSW, Digital Marketing World Forum, and Social Media Marketing World. @LindsayRegina 7.248 FOLLOWERS @martinjonesaz 255.007 FOLLOWERS CARLI EVILSIZER BRITTANY BERGER Carli Evilsizer is the Director of Brand Marketing at Roomi, an NYC-based peer-to-peer housing marketplace. She’s also a consultant who is known for working with startups of all types to help them build their identities. She has contributed to Elite Daily, The Wall Street Journal, Forbes, and more. Brittany Berger, “the content unicorn,” has been crafting winning content marketing for 7 years. She has been featured by Inc., HubSpot, and The Huffington Post and runs a free- lance business, BrittanyBerger.com. @carlievilsizer 218 FOLLOWERS @thatbberg 6.490 FOLLOWERS #93 MELISSA HARRISON #94 B2B Marketing Exchange is a top industry conference where marketers can come together, network, learn, and grow their businesses. It has grown to include over 70 sessions and 100 expert speakers over 3 days. Melissa Harrison is the founder and CEO of Allee Creative. She has 16 years of experience in the industry, and was named a Top Content Marketer by Content Marketing Insti- tute as well as a Top Young Entrepreneur by Minnesota Business Magazine. @b2bmx 3.314 FOLLOWERS @mhbosslady 2.818 FOLLOWERS A 20-year vet of content marketing, Deana Goldasich is the former Director of Content and Production for HSN.com, where she helped build up brand names like Sephora and Wolfgang Puck. Today, she’s the founder of Well Planned Web and regularly lends her expertise as a speaker to conferences like Content Marketing World and Digital Summit. Ryan Robinson is a content marketing consultant (with clients like Adobe and Zendesk) who has been featured on publica- tions like Forbes, Entrepreneur, Fast Company, and Business Insider. He also hosts a podcast, “The Side Hustle Project.” @goldasich 11.884 FOLLOWERS @TheRyanRobinson 23.370 FOLLOWERS CAROLINE FORESEY BRITNEY MULLER As a Senior SEO Scientist at Moz, Britney Muller works to increase lead generation using technical SEO, studies how to meet user intent, improves internal linking, and more. She’s also a speaker who has presented at industry events like Experience Inbound, ACTEM, and MozCon. @cforsey1 172 FOLLOWERS @BritneyMuller 12.063 FOLLOWERS RYAN ROBINSON DEANA GOLDASICH Z Caroline Foresey is a staff writer for the HubSpot Marketing Blog. She is also a freelance content writer with a roster of clients in industries like business, education, tech, and data intelligence. #91 #92 #95 #97 #98 #99 #100 #96 JBH: THE CONTENT AGENCY JOEL KLETTKE POWERS DIGITAL MARKETING This self-described “crack team” of marketers, creatives, and SEO geeks is an award-winning agency that creates a wide range of content for brands of all types and styles. Joel Klettke is a SaaS and B2B copywriter who heads Business Casual Copywriting and Case Study Buddy. He’s also a digital marketer who has contributed to brands like HubSpot, Safelite, and WP Engine. @JBHInfluence 1.622 FOLLOWERS @JoelKlettke 8.106 FOLLOWERS ARDATH ALBEE IAN CLEARY Ardath Albee is a content marketing strategist with over 30 years of experience in business management and marketing. She’s the author of Digital Relevance and eMarketing Strategies for the Complex Sale, as well as the CEO of Marketing Interactions. A digital marketing consultant, educator, and trainer, Ian Cleary founded Razor Social as well as OutreachPlus, an email mar- keting tool. He’s a respected speaker and has been featured in Fox Business, Content Marketing Institute, Yahoo! Small Business, VentureBeat, and more. @ardathalbee 25.436 FOLLOWERS @IanCleary 77.097 FOLLOWERS #81 #82 #83 TANIA VARGA BRANDON WINDSOR #84 Tania Varga is the CCO at Axonn Media, a top U.K. content marketing agency that takes care of strategy, content creation, amplification, and analysis for its clients. As a video marketing strategist, Brandon Windsor helps busi- nesses harness the potential and power of video marketing. He’s also a content creator through his production company, ARO Content, a speaker, and a digital marketing consultant. @tanias_tweets 277 FOLLOWERS @hirebrandonw 1.318 FOLLOWERS Powers Digital Marketing was founded by its President, Amber Powers. She has 5 years under her belt in digital marketing, and her company loves helping businesses in the travel/hos- pitality industry harness their reach and online visibility. ROHAN DAVIDSON Rohan Davidson is the founder of Content Consultant, a content marketing company based in Brisbane. He helps small and medium-sized businesses tailor their content for better results. @powersdigmk 1.261 FOLLOWERS @Roh_Davidson 14.267 FOLLOWERS STEVE RAYSON ALLI BERRY Alli Berry is a content marketing and SEO expert who has been featured as a top contributor for Moz. She’s also the Senior Manager and Content Lead for Two Octobers, a Denver-based digital marketing agency. @steverayson 10.522 FOLLOWERS @alliberry3 478 FOLLOWERS Steve Rayson is the Director of BuzzSumo, a social search tool. He’s also an entrepreneur, investor, and regular blogger on BuzzSumo.com. #86 #87 #88 #89 #90 #85 CREATED BY @ExpWriters@BuzzSumo