Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

What Does a Copywriter Do? (Infographic)

Copywriting is a dynamic, valuable trade. Without copywriting, the web itself wouldn’t exist.

Despite its importance, many people still don’t know what copywriting is or what a copywriter does on the daily, typing away behind their computer. ‍

The answer is a lot more complex, yet less confusing than you might think.

So, what does a copywriter do, exactly? ✍ Follow along as we demystify this job description, infographic-style. Consider this a guide to copywriting for beginners.

Full blog: https://expresswriters.com/what-does-a-copywriter-do-infographic/

  • Be the first to comment

What Does a Copywriter Do? (Infographic)

  1. 1. Copywriting is a dynamic, valuable trade. Without copywriting, the web itself wouldn’t exist. Despite its importance, many people still don’t know what copywriting is or what The answer is a lot more complex, yet less confusing than you might think. So, what does a copywriter do, exactly? Follow along as we demystify this job description, infographic-style. Consider this a guide to copywriting for beginners. (Hint: It’s NOT the same thing as “copyrighting.”) Somebody has to write all of those web pages, blogs, articles, social media posts, emails, and more into existence. The brunt of it falls to copywriters. However, modern copywriting is a far cry from the original ad copywriting of the ‘50s and ‘60s. Instead of ads, catchy jingles, and slogans, think blogs. Think helpful, educational, informational, or entertaining content. Instead of print ads or TV, think digital. Think the internet. EVERY DAY EVERY MINUTE Copywriters have a hand in all of it! COPYWRITING VS. CONTENT WRITING Copywriters create copy AND content for clients. Is there a difference? Yes. What does a copywriter do? When it comes to content and copy, a little bit of everything: Copywriters aim to INFORM, ENGAGE, IMPACT, or PERSUADE target audiences with WRITTEN COPY and/or CONTENT. COPYWRITING IS THE ART OF WRITING COPY. � Copy refers to any piece of text written to move the reader to some sort of action. � You’ll find copy on landing pages, sales pages, and product pages. You’ll also see it in use via calls-to-action – snippets of text calling the reader to act – which can show up in blogs and social media posts/ads. CONTENT WRITING IS THE ART OF WRITING CONTENT. � Content refers to any piece of text written to inform, educate, guide, or entertain the reader. � Content usually is NOT sales-oriented. Instead, its purpose is to provide value to readers, which builds trust and loyalty over time. WHAT DOES A � Businesses and organizations � Entrepreneurs and personal brands � Anyone who needs engaging, impactful, targeted, results-driven copy or content written for their online platform Writing to move people to step into a business’s marketing lifecycle. Writing to cultivate loyalty and trust among targeted readers. Writing to position a business or organization as an authority in their field or industry, using that business’s voice and tone. CONTENT WRITING Writing content that informs, educates, or inspires. COPYWRITING Writing copy that moves the reader to action. EDITING & PROOFREADING Tweaking and refining grammar, style, and punctuation for readability, accuracy, and to match the brand voice. RESEARCHING Vetting topics, keywords, and sources to use in the content or copy. Learning and adopting the correct, client- approved tone and writing style. MANAGING CONTENT PROJECTS Ideating content, pitching topics, writing, editing, revising, and working with other content creators (content strategists, editors, graphic designers, content managers, etc.) to get pieces publish-ready. The Copywriter: A Jack-of-All-Trades Most copywriters have the knowledge and expertise to write at least a handful of these types of copy and content: In-House or Freelance Copywriting? When a copywriter works in-house, they work for one specific company and create copy/content FOR that company. More often than not, they work in an office. A freelance copywriter works on their own steam or for an agency. They may serve many different clients across various industries. Most freelancers work remotely. SEO blogs Professional articles Web pages and landing pages Ebooks Tweets Facebook and Instagram posts Native ads on social media Email marketing White papers Product descriptions Case studies and product reviews Press releases 55,140 INSTAGRAM POSTS are uploaded 55,140 INSTAGRAM POSTS are uploaded FIRST THINGS, FIRST: WHAT IS COPYWRITING? 70 million+ NEW BLOGS are published on WORDPRESS 4.54 billion PEOPLE go ONLINE 1.62 billion PEOPLE use FACEBOOK 511,200 TWEETS are published 511,200 TWEETS are published 70 million+ NEW BLOGS are published on WORDPRESS 4.54 billion PEOPLE go ONLINE 1.62 billion PEOPLE use FACEBOOK 188,000,000 EMAILS are sent 188,000,000 EMAILS are sent WHAT DOES A COPYWRITER DO? WHAT DOES AWHAT DOES A COPYWRITER DO? THE 7 ESSENTIAL SKILLS EVERY COPYWRITER NEEDS 1. Content Creation Fundamentals - Creating compulsively readable online content in various formats for multiple platforms, like blogs and social media 2. Writing Craft & Creativity – Changing up word choice, tone, and POV to engage different audiences 3. SEO - Optimizing copy and content to get indexed in search with SEO best-practices 4. Conversions – Understanding how certain words and phrases come together to create ultra-persuasive messages that inspire people to act 5. Communication – Knowing how to communicate ideas effectively – and understanding how to make complex topics easy to grasp 6. Online Research & Sourcing – Finding the best sources to use in a client’s content to support claims, including compelling stats and data, and knowing how to link and cite correctly 7. Editing & Proofreading – Cutting the fluff to get to the meat of the message, and knowing the correct style and grammar to use in every writing situation HOW TO BREAK INTO COPYWRITING: 5 TIPS TO NAB YOUR FIRST GIG OR CLIENT What can you do to break into copywriting? Buckle down and… THE COPYWRITER JOB DESCRIPTION Who Needs a COPYWRITER? Cultivate these skills and learn how to become a better copywriter. They’re the foundation of what every copywriter does. 1. PRACTICE, PRACTICE, PRACTICE Practice your writing craft. Read all you can, write whenever you can. 2. PROVE YOURSELF Create a portfolio of writing projects and samples you’ve completed. (No projects to your name yet? Imagine your ideal client/assignment, and write for them.) 3. TAKE UNPAID WRITING PROJECTS FOR EXPERIENCE Take on unpaid work in your free time. Help out family and friends with your skills, then add those projects to your portfolio. 4. USE THE RIGHT RESOURCES AND KEYWORDS Search for jobs on Google, Indeed.com, LinkedIn, and other job sites. Use keywords like “content writing,” “copywriter,” “content marketing writer,” and “freelance writer.” 5. NEVER STOP LEARNING Keep improving your writing skills. Take online copywriting courses, read mountains of books, and follow content writers you want to emulate. WHAT DO COPYWRITERS DO? WE WRITE THE INTERNET. Pretty awesome, right? BUY NOW a copywriter does on the daily, typing away behind their computer. EVERY DAY EVERY MINUTE

×