Julia McCoy, CEO of Express Writers, describes why expert copywriting is the real future of successful websites, brands, and people on the internet. For Julia's custom hand-selected expert team of brand writers: www.expresswriters.com/contact-us and get in touch, or https://expresswriters.com/content/expert-copy/

2. Writing is precious.
Unique. Valuable.
Long-lasting.

3. Great words can’t be automated.
The names of the greats…
Neil Gaiman. William Shakespeare.
Stephen King. J.K. Rowling. Tolkien.

4. Their written words have made them
unforgettable, throughout the ebbs of
time.

5. Today, there is a sea that’s rising
daily. It’s called online content.

6. The only way to stand out and gain
attention is by being the best that you
can be.

7. You have to become a great.
An expert copywriter.

8. An authority voice, an expert on the
topic, an author that writes
spectacularly.

9. General won’t cut it. Standard won’t
make it.

10. Google has furthered the fact of great
writing with the standards E-A-T,
(Expertise, Authoritativeness, and
Trust), and Y-M-Y-L (Your Money or
Your Life – the topics that deserve a
true expert).

11. Invest not only in a good writer, a
writer who “meets expectations…”
But a writer who is an expert.

12. And not just an “expert” in a field that
matches yours.
Because you can be a great lawyer,
but a horrible writer. A wonderful
software developer, but a choppy
author.

13. A raw talent in writing comes first.

14. It’s the ultimate credential you should
seek in an expert writer.
Creating engaging content that is easy
on the eyes (read: flows) is a true art.

15. But here’s the secret…
You can’t learn the great level of
writing.
The real, true, heart level of engaging
writing.

16. Expert copywriting…
is born out of a talent given at birth.

17. An expert writer is a gifted writer.

18. Where writing flows from the fingertips
smoother than cream from the top of
raw milk.

19. Without such a voice, you’re not going
to succeed online.

20. Join this select group of happy clients: get in touch at
www.expresswriters.com/contact-us and request my
hand-selected expert copywriters, or simply order at
https://expresswriters.com/content/expert-copy and
put that request through the order form.
I’ll match you up with our hand-selected expert
copywriters who will make your brand proud.
Julia McCoy, CEO
It’s time to invest in your expert copywriting.
This month, I’ve hand-picked a new team of expert writers
who are providing great content for select clients with 100%
success rate so far.