Google is starting to place more emphasis on user experience as playing a pivotal role in differentiating good content over bad content. And SEO strategies, including building quality links to your site, put video content on the front lines. Even though video content can’t be read in the same way as text, it still has a significant impact on SEO. To benefit from video marketing, you will need to put some effort and time into creating high-quality, memorable, and attention-grabbing video content, as well as sharing it across the web. Videos are visual representations of stories and an essential form of content marketing that should not be overlooked when trying to rank your sites.

1. How Video Content
Can Boost Your SEO

2. Google is starting to
place more emphasis
on user experience as
playing a pivotal role
in differentiating good
content over bad
content.

3. And SEO strategies,
including building
quality links to your
site, put video content
on the front lines.

4. Even though video
content can’t be
read in the same
way as text, it still
has a significant
impact on SEO.

5. To benefit from video
marketing, you will need
to put some effort and
time into creating high-
quality, memorable, and
attention-grabbing
video content, as well as
sharing it across the
web.

6. Videos are visual
representations of
stories and an
essential form of
content marketing that
should not be
overlooked when
trying to rank your
sites.

7. When Google looks
at your web pages
for keyword
relevance, it
doesn’t only look at
the text on your
page.

8. It also looks at
what other
forms of media
you offer the
search engines.

9. The more variety you
offer in terms of
videos, images, and
text, the more value
you provide to both
search engines and
readers.

10. Good quality
videos are more
likely to acquire
backlinks from
relevant sites.

11. If you have the
best video
content on the
web, but no one
can find it, it has
no purpose.

12. Do not overlook the
power of YouTube.
Remember, it is a
search engine that
is owned by
Google.

13. Don’t stop with
uploading your
videos to YouTube.
You will want to
embed them on
your website on
relevant pages.

14. Consistency and
value are two key
areas to focus on
when creating,
embedding, and
sharing your
videos.

15. Potential customers
have questions,
problems, or
challenges for
which your product
or service is the
solution.

16. The more places
online your video
is embedded,
shared, or linked
to, the better it will
rank in the search
engines.

17. When you share
your videos on
the social web,
you will gain
backlinks.

18. Including a URL to
your website or
landing page in the
video description
on YouTube will
help you earn
qualified referral
traffic.

19. There is another
way to get
backlinks from
your videos that
can be extremely
helpful for those
who create videos.

20. Consider a situation
where you offer to
create a video for an
influencer, or an online
journalist based on
their content. You give
them a relevant video;
they link back to your
site. It’s a win-win
situation.

21. Sharing your videos
on social media plays
a vital role in your
distribution and
promotion strategies.
Your goal is to get as
many video views as
possible.

22. The more shares
and views you
get, the higher
the position of
your video in
the SERPS.

23. The ultimate goal
of every business is
to get more
conversions. Videos
will help convert
more leads to
paying customers.

24. Adding video
content to your
marketing and
SEO toolbox
just makes
sense.

25. Increase your
brand exposure,
increase traffic,
get backlinks to
your content, and
drive more
conversions.

26. Products that include videos
increase purchases by 144%
Videos see a 157% increase in
organic traffic
4 out of 5 consumers say that
demo videos help them in
making purchase decisions
Source of stats
Improve Your Bottom Line

27. New Horizons 123
Julie Weishaar
info@newhorizons123.com
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info@newhorizons123.com