Twitter Best Practices

HOW TO USE TWITTER
EFFECTIVELY

EVERYTHING YOU NEED TO KNOW
From the basics to advanced
Twitter strategies to becoming a
major influencer.

The MOST Important
Thing to remember about Twitter is
that it is SOCIAL! It isn’t about
broadcasting or advertising. It is
about interacting and relationships.

CREATE AN ACCOUNT
Twitter.com
Your full name,
phone number
and password
ENTER
“Sign up for
Twitter”
CLICK
From SMS text
message
received from
Twitter
VERIFY
Your username
or unique
identifier for
Twitter
SELECT

Twitter
Term
Definitions
You Need To Know…

FOLLOWER
On Twitter, you “follow” another user
to see his or her updates on your
Twitter home page, and they follow
you to see yours. This is the basic
social relationship of Twitter.

TWEET
Each message you send out
to your followers through
Twitter is called a “tweet.”

RETWEET
Twitter is all about sharing things that your
followers might find useful, interesting, or
entertaining. The “retweet” is a
manifestation of this. When you see a
tweet that you think your followers would
be interested in, you can click the
“retweet” button to make that tweet appear
in your followers’ home pages. They’ll
know you were the one who shared it.

ENGAGEMENT
When people talk about “engagement”
on Twitter, they’re referring to the
practice of responding to and making
conversation with your followers and
other people on Twitter.

@MENTION
You direct public messages to other
Twitter users by inserting an “@”
sign immediately followed by their
username.

DM
“DM” is short for “Direct
Message,” a tweet-like
message sent in private
between two Twitter users.

FEED
A “feed” is any constantly-updating list of
tweets or other updates, usually sorted
chronologically with the most recent
updates appearing at the top.

HASHTAG (#)
People on Twitter insert
“hashtags” into their tweets
to provide context, and to
make them easily searchable
for people looking for
updates on a specific topic. A
hashtag is simply a keyword
preceded by the hash
symbol.

TRENDING
When a term is extremely popular on
Twitter at any given moment, it’s
“trending.” Twitter’s home page offers a
list of trending terms, and even lets you
view terms trending in certain locations as
opposed to the whole world.

URL SHORTENER
Because tweets are limited to 140
characters or less, there are many services
on the web that create short website
addresses for you to use without using up
too many precious characters in your
tweet. These services are called “URL
shorteners” because “URL” is the
technical term for a web address.

HOW TO SAVE TIME USING TWITTER
JUST POP IN WHENEVER YOU HAVE A LITTLE TIME
Be helpful to
others.
Share and
retweet what
interests you.
Click on
@mentions and
answer any
tweets that came
to you.
Type your username
into the search box and
answer any tweets
you’re interested in that
mention you.

NOT TO TWEETWHAT
Just a link with no
text. No one is going
to click on that - at
least no one with
online experience
who knows better
Automated
programs offering
to grow your
Twitter followers
Only your own
blog posts and
only links to or
tweets about your
business – people
are rarely interested
in the self-absorbed
Blatant sales pages.
If you want to
recommend
something WRITE A
POST or SHARE A
REVIEW but don’t share
a sales page because
people will think it is a
scam.

TWEETDO
What YOU would
click on!
What your target
is interested in
(know your
audience)
Your geographic
location and niche,
where applicable
About things happening
in your area like events,
activities and even sales

USE TWITTER LISTS SO YOU CAN FIND WHAT
You want and still follow those who follow you – and why you should!
You can create up to 1000 lists and put 5000 on each one

Those who are doing what is best for the many still
can not do things “your way” because:
Even if you send us a great post
on Twitterquette we can’t be sure
exactly which of your points was
what caused you to send it to us.
We can’t read your mind so we
could not do what you feel is best
for you even if that was our
greatest desire.
We need to focus on what is best
for all of our followers and not
just you!
There are NO hard and fast rules for
ANYTHING – and that includes Twitter.
While having rules might make
those who want to control what
everyone else does feel better,
just like laws they can and will be
disregarded by many.
The only way to not offend
anyone is to do nothing – and
hide to make sure no one notices
you’re doing nothing because if
they do there will be those who
complain because of that.

TWITTER FAIL - Why You Should NOT Just
Keep Tweeting About Your Business
SEES NOTHING
BUT advertising
for YOUR
business…
CLICKS THROUGH
To your Twitter
profile
WILL NOT
Follow you and
you have lost the
ability to connect
with them!

Follower limit: 5,000* plus up to 10%
more than follow you
Following (daily): 1000*
Tweets Per Day: 2400 tweets per day
Tweets Per Hour – approximately 100 per hour
Direct Messages - 1000 per day up to 10,000 characters
LimitsTwitter
Changes to Account Email: 4 per hour
* Aggressive following within these limits can get your account suspended, but you can appeal

Claim a Twitter username that includes your location
Add an Avatar image related to your location and write a bio
specifically about that city, metro, state or country
Create a blog page about your new location and link to it
Follow Twitter users in your desired location
Tweet about interesting content: live events,
local entertainment, even the local news and weather
Manually share additional tweets of interest locally and
interact with others in your target location
Local For BusinessTwitter

Starting today you
can rapidly grow an
audience
of REAL people who
are passionate about
what you do…

Twitter Best Practices

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